TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: denture care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Denture Care 9
Value analysis (Mexican Peso), 2004?09 9
Value analysis (Mexican Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Denture care, Mexico, value by segment (MXNm), 2004?14 11
Figure 2: Denture care, Mexico, category growth comparison, by value, 2004?14 13
Figure 3: Denture care, Mexico, volume by segment (units, million), 2004?14 16
Figure 4: Denture care, Mexico, category growth comparison, by volume, 2004?14 16
Figure 5: Denture care, Mexico, company share by value (%), 2008?09 18
Figure 6: Denture care, Mexico, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Denture care category definitions 3
Table 2: Denture care distribution channels 4
Table 3: Denture care, Mexico, value by segment (MXN), 2004?09 9
Table 4: Denture care, Mexico, value forecast by segment (MXN), 2009?14 10
Table 5: Denture care, Mexico, value by segment ($m), 2004?09 12
Table 6: Denture care, Mexico, value forecast by segment ($m), 2009?14 12
Table 7: Denture care, Mexico, volume by segment (units, million), 2004?09 14
Table 8: Denture care, Mexico, volume forecast by segment (units, million), 2009?14 15
Table 9: Denture care, Mexico, brand share by value (%), 2008?09 17
Table 10: Denture care, Mexico, value by brand (MXN), 2008?09 17
Table 11: Denture care, Mexico, company share by value (%), 2008?09 19
Table 12: Denture care, Mexico, value by company (MXN), 2008?09 19
Table 13: Denture care, Mexico, distribution channels by value (%), 2008?09 20
Table 14: Denture care, Mexico, value by distribution channel (MXN), 2008?09 20
Table 15: Denture care, Mexico, expenditure per capita (MXN), 2004?09 22
Table 16: Denture care, Mexico, forecast expenditure per capita (MXN), 2009?14 22
Table 17: Denture care, Mexico, expenditure per capita ($), 2004?09 23
Table 18: Denture care, Mexico, forecast expenditure per capita ($), 2009?14 23
Table 19: Denture care, Mexico, consumption per capita (units), 2004?09 24
Table 20: Denture care, Mexico, forecast consumption per capita (units), 2009?14 24
Table 21: Mexico population, by age group, 2004?09 (millions) 25
Table 22: Mexico population forecast, by age group, 2009?14 (millions) 26
Table 23: Mexico population, by gender, 2004?09 (millions) 26
Table 24: Mexico population forecast, by gender, 2009?14 (millions) 27
Table 25: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 27
Table 26: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 27
Table 27: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 28
Table 28: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 28
Table 29: Mexico real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Mexico consumer price index, 2004?09 (2000=100) 29
Table 32: Mexico consumer price index, 2009?14 (2000=100) 29
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