TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: denture care 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Denture Care 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25
LIST OF FIGURES
Figure 1: Denture care, Middle East and Africa, value by segment ($m), 2004?14 10
Figure 2: Denture care, Middle East and Africa, category growth comparison, by value, 2004?14 10
Figure 3: Denture care, Middle East and Africa, volume by segment (units, million), 2004?14 13
Figure 4: Denture care, Middle East and Africa, category growth comparison, by volume, 2004?14 13
Figure 5: Denture care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 16
Figure 6: Denture care, Middle East and Africa, distribution channels by value (%), 2008?09 18
Figure 7: Annual data review process 22
LIST OF TABLES
Table 1: Denture care category definitions 3
Table 2: Denture care distribution channels 4
Table 3: Denture care, Middle East and Africa, value by segment ($m), 2004?09 8
Table 4: Denture care, Middle East and Africa, value forecast by segment ($m), 2009?14 9
Table 5: Denture care, Middle East and Africa, volume by segment (units, million), 2004?09 11
Table 6: Denture care, Middle East and Africa, volume forecast by segment (units, million), 2009?14 12
Table 7: Denture care, Middle East and Africa, company share by value (%), 2008?09 14
Table 8: Denture care, Middle East and Africa, value by company ($m), 2008?09 15
Table 9: Denture care, Middle East and Africa, distribution channels by value (%), 2008?09 17
Table 10: Denture care, Middle East and Africa, value by distribution channel ($m), 2008?09 17
Table 11: Denture care, Middle East and Africa, expenditure per capita ($), 2004?09 19
Table 12: Denture care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 19
Table 13: Denture care, Middle East and Africa, consumption per capita (units), 2004?09 20
Table 14: Denture care, Middle East and Africa, forecast consumption per capita (units), 2009?14 20
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