TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: denture care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Denture Care 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Denture care, Turkey, value by segment (TRYm), 2004?14 11
Figure 2: Denture care, Turkey, category growth comparison, by value, 2004?14 13
Figure 3: Denture care, Turkey, volume by segment (units, million), 2004?14 16
Figure 4: Denture care, Turkey, category growth comparison, by volume, 2004?14 16
Figure 5: Denture care, Turkey, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Denture care category definitions 3
Table 2: Denture care distribution channels 4
Table 3: Denture care, Turkey, value by segment (TRYm), 2004?09 9
Table 4: Denture care, Turkey, value forecast by segment (TRYm), 2009?14 10
Table 5: Denture care, Turkey, value by segment ($m), 2004?09 12
Table 6: Denture care, Turkey, value forecast by segment ($m), 2009?14 12
Table 7: Denture care, Turkey, volume by segment (units, million), 2004?09 14
Table 8: Denture care, Turkey, volume forecast by segment (units, million), 2009?14 15
Table 9: Denture care, Turkey, brand share by value (%), 2008?09 17
Table 10: Denture care, Turkey, value by brand (TRYm), 2008?09 17
Table 11: Denture care, Turkey, company share by value (%), 2008?09 18
Table 12: Denture care, Turkey, value by company (TRYm), 2008?09 18
Table 13: Denture care, Turkey, distribution channels by value (%), 2008?09 19
Table 14: Denture care, Turkey, value by distribution channel (TRYm), 2008?09 19
Table 15: Denture care, Turkey, expenditure per capita (TRY), 2004?09 21
Table 16: Denture care, Turkey, forecast expenditure per capita (TRY), 2009?14 21
Table 17: Denture care, Turkey, expenditure per capita ($), 2004?09 22
Table 18: Denture care, Turkey, forecast expenditure per capita ($), 2009?14 22
Table 19: Denture care, Turkey, consumption per capita (units), 2004?09 23
Table 20: Denture care, Turkey, forecast consumption per capita (units), 2009?14 23
Table 21: Turkey population, by age group, 2004?09 (millions) 24
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 25
Table 23: Turkey population, by gender, 2004?09 (millions) 25
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 26
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 26
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 26
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 27
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 27
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Turkey consumer price index, 2004?09 (2000=100) 28
Table 32: Turkey consumer price index, 2009?14 (2000=100) 28
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