Deodorants in Asia-Pacific

Datamonitor's Deodorants in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Deodorants industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Deodorants in Asia-Pacific’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Deodorants in Asia-Pacific

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Unilever 23
Kao Corporation 27
Beiersdorf AG 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: Asia-Pacific deodorants market value: $ million, 2005–09(e) 10
Table 2: Asia–Pacific deodorants market volume: million units, 2005–09(e) 11
Table 3: Asia-Pacific deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Asia-Pacific deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: Asia-Pacific deodorants market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 23
Table 7: Unilever: key financials ($) 25
Table 8: Unilever: key financials (€) 25
Table 9: Unilever: key financial ratios 25
Table 10: Kao Corporation: key facts 27
Table 11: Kao Corporation: key financials ($) 29
Table 12: Kao Corporation: key financials (JPY) 29
Table 13: Kao Corporation: key financial ratios 29
Table 14: Beiersdorf AG: key facts 31
Table 15: Beiersdorf AG: key financials ($) 32
Table 16: Beiersdorf AG: key financials (€) 32
Table 17: Beiersdorf AG: key financial ratios 33
Table 18: Asia-Pacific deodorants market distribution: % share, by value, 2009(e) 35
Table 19: Asia-Pacific deodorants market value forecast: $ million, 2009–14 36
Table 20: Asia–Pacific deodorants market volume forecast: million units, 2009–14 37

LIST OF FIGURES
Figure 1: Asia-Pacific deodorants market value: $ million, 2005–09(e) 10
Figure 2: Asia–Pacific deodorants market volume: million units, 2005–09(e) 11
Figure 3: Asia-Pacific deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Asia-Pacific deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: Asia-Pacific deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in Asia-Pacific, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in Asia-Pacific, 2009 17
Figure 8: Drivers of supplier power in the deodorants market in Asia-Pacific, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in Asia-Pacific, 2009 19
Figure 10: Factors influencing the threat of substitutes in the deodorants market in Asia-Pacific, 2009 21
Figure 11: Drivers of degree of rivalry in the deodorants market in Asia-Pacific, 2009 22
Figure 12: Unilever: revenues & profitability 26
Figure 13: Unilever: assets & liabilities 26
Figure 14: Kao Corporation: revenues & profitability 30
Figure 15: Kao Corporation: assets & liabilities 30
Figure 16: Beiersdorf AG: revenues & profitability 33
Figure 17: Beiersdorf AG: assets & liabilities 34
Figure 18: Asia-Pacific deodorants market distribution: % share, by value, 2009(e) 35
Figure 19: Asia-Pacific deodorants market value forecast: $ million, 2009–14 36
Figure 20: Asia–Pacific deodorants market volume forecast: million units, 2009–14 37


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