Deodorants in the BRIC (Brazil, Russia, India,China) Countries Market Overview and Forecasts to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil leads the deodorants market in terms of value among the BRIC nations 2
Russia is home to the second largest deodorants market, led by roll-on deodorants segment 2
India is set to be the most lucrative investment destination for the deodorants market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC deodorants market, value overview 17
BRIC deodorants market, volume overview 22
Chapter 4 Global Deodorants Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Russia 52
Value analysis (Russian Ruble), 2004?09 52
Value analysis (Russian Ruble), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 62
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 India 74
Value analysis (Indian Rupee), 2004?09 74
Value analysis (Indian Rupee), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 China 94
Value analysis (Chinese Yuan Renminbi), 2004?09 94
Value analysis (Chinese Yuan Renminbi), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 New Product Development 115
Product launches 2009: Brazil 115
Recent product launches 117
Product launches 2009: Russia 118
Recent product launches 120
Product launches 2009: India 121
Recent product launches 123
Product launches 2009: China 124
Recent product launches 126
Chapter 10 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 11 Appendix 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Deodorants market, BRIC, value ($m), 2004?14 17
Figure 2: Deodorants market, BRIC, value ($m) , 2004?09 19
Figure 3: Deodorants market, BRIC, value ($m) , 2009?14 20
Figure 4: Deodorants market, BRIC, value growth analysis, 2004?14 21
Figure 5: Deodorants market, BRIC, volume (units, million), 2004?14 22
Figure 6: Deodorants market, BRIC, volume (units, million), 2004?09 24
Figure 7: Deodorants market, BRIC, volume (units, million), 2009–14 25
Figure 8: Deodorants market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global deodorants market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global deodorants market split (units, million), top five vs BRIC countries, 2009–14 29
Figure 11: Deodorants, Brazil, value by segment (BRLm), 2004?14 33
Figure 12: Deodorants, Brazil, category growth comparison, by value, 2004?14 36
Figure 13: Deodorants, Brazil, volume by segment (units, million), 2004?14 39
Figure 14: Deodorants, Brazil, category growth comparison, by volume, 2004?14 39
Figure 15: Deodorants, Brazil, company share by value (%), 2008?09 42
Figure 16: Deodorants, Brazil, distribution channels by value (%), 2008?09 45
Figure 17: Deodorants, Russia, value by segment (RUBm), 2004?14 54
Figure 18: Deodorants, Russia, category growth comparison, by value, 2004?14 57
Figure 19: Deodorants, Russia, volume by segment (units, million), 2004?14 60
Figure 20: Deodorants, Russia, category growth comparison, by volume, 2004?14 61
Figure 21: Deodorants, Russia, company share by value (%), 2008?09 64
Figure 22: Deodorants, Russia, distribution channels by value (%), 2008?09 67
Figure 23: Deodorants, India, value by segment (INRm), 2004?14 76
Figure 24: Deodorants, India, category growth comparison, by value, 2004?14 79
Figure 25: Deodorants, India, volume by segment (units, million), 2004?14 82
Figure 26: Deodorants, India, category growth comparison, by volume, 2004?14 82
Figure 27: Deodorants, India, company share by value (%), 2008?09 84
Figure 28: Deodorants, India, distribution channels by value (%), 2008?09 87
Figure 29: Deodorants, China, value by segment (CNYm), 2004?14 96
Figure 30: Deodorants, China, category growth comparison, by value, 2004?14 99
Figure 31: Deodorants, China, volume by segment (units, million), 2004?14 102
Figure 32: Deodorants, China, category growth comparison, by volume, 2004?14 103
Figure 33: Deodorants, China, company share by value (%), 2008?09 105
Figure 34: Deodorants, China, distribution channels by value (%), 2008?09 108
Figure 35: Annual data review process 128

LIST OF TABLES
Table 1: Deodorants category definitions 5
Table 2: Deodorants distribution channels 6
Table 3: Deodorants market, BRIC, value ($m), 2004?14 18
Table 4: Deodorants market, BRIC, value ($m), 2004?09 19
Table 5: Deodorants market, BRIC, value ($m), 2009?14 20
Table 6: Deodorants market, BRIC, volume (units, million), 2004?14 23
Table 7: Deodorants market, BRIC, volume (units, million), 2004?09 24
Table 8: Deodorants market, BRIC, volume (units, million), 2009–14 25
Table 9: Global deodorants market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global deodorants market split (units, million), top five vs BRIC countries, 2009–14 30
Table 11: Deodorants, Brazil, value by segment (BRLm), 2004?09 31
Table 12: Deodorants, Brazil, value forecast by segment (BRLm), 2009?14 32
Table 13: Deodorants, Brazil, value by segment ($m), 2004?09 34
Table 14: Deodorants, Brazil, value forecast by segment ($m), 2009?14 35
Table 15: Deodorants, Brazil, volume by segment (units, million), 2004?09 37
Table 16: Deodorants, Brazil, volume forecast by segment (units, million), 2009?14 38
Table 17: Deodorants, Brazil, brand share by value (%), 2008?09 40
Table 18: Deodorants, Brazil, value by brand (BRLm), 2008?09 41
Table 19: Deodorants, Brazil, company share by value (%), 2008?09 43
Table 20: Deodorants, Brazil, value by company (BRLm), 2008?09 43
Table 21: Deodorants, Brazil, distribution channels by value (%), 2008?09 44
Table 22: Deodorants, Brazil, value by distribution channel (BRLm), 2008?09 44
Table 23: Deodorants, Brazil, expenditure per capita (BRL), 2004?09 46
Table 24: Deodorants, Brazil, forecast expenditure per capita (BRL), 2009?14 47
Table 25: Deodorants, Brazil, expenditure per capita ($), 2004?09 48
Table 26: Deodorants, Brazil, forecast expenditure per capita ($), 2009?14 49
Table 27: Deodorants, Brazil, consumption per capita (units), 2004?09 50
Table 28: Deodorants, Brazil, forecast consumption per capita (units), 2009?14 51
Table 29: Deodorants, Russia, value by segment (RUBm), 2004?09 52
Table 30: Deodorants, Russia, value forecast by segment (RUBm), 2009?14 53
Table 31: Deodorants, Russia, value by segment ($m), 2004?09 55
Table 32: Deodorants, Russia, value forecast by segment ($m), 2009?14 56
Table 33: Deodorants, Russia, volume by segment (units, million), 2004?09 58
Table 34: Deodorants, Russia, volume forecast by segment (units, million), 2009?14 59
Table 35: Deodorants, Russia, brand share by value (%), 2008?09 62
Table 36: Deodorants, Russia, value by brand (RUBm), 2008?09 63
Table 37: Deodorants, Russia, company share by value (%), 2008?09 65
Table 38: Deodorants, Russia, value by company (RUBm), 2008?09 65
Table 39: Deodorants, Russia, distribution channels by value (%), 2008?09 66
Table 40: Deodorants, Russia, value by distribution channel (RUBm), 2008?09 66
Table 41: Deodorants, Russia, expenditure per capita (RUB), 2004?09 68
Table 42: Deodorants, Russia, forecast expenditure per capita (RUB), 2009?14 69
Table 43: Deodorants, Russia, expenditure per capita ($), 2004?09 70
Table 44: Deodorants, Russia, forecast expenditure per capita ($), 2009?14 71
Table 45: Deodorants, Russia, consumption per capita (units), 2004?09 72
Table 46: Deodorants, Russia, forecast consumption per capita (units), 2009?14 73
Table 47: Deodorants, India, value by segment (INRm), 2004?09 74
Table 48: Deodorants, India, value forecast by segment (INRm), 2009?14 75
Table 49: Deodorants, India, value by segment ($m), 2004?09 77
Table 50: Deodorants, India, value forecast by segment ($m), 2009?14 78
Table 51: Deodorants, India, volume by segment (units, million), 2004?09 80
Table 52: Deodorants, India, volume forecast by segment (units, million), 2009?14 81
Table 53: Deodorants, India, brand share by value (%), 2008?09 83
Table 54: Deodorants, India, value by brand (INRm), 2008?09 83
Table 55: Deodorants, India, company share by value (%), 2008?09 85
Table 56: Deodorants, India, value by company (INRm), 2008?09 85
Table 57: Deodorants, India, distribution channels by value (%), 2008?09 86
Table 58: Deodorants, India, value by distribution channel (INRm), 2008?09 86
Table 59: Deodorants, India, expenditure per capita (INR), 2004?09 88
Table 60: Deodorants, India, forecast expenditure per capita (INR), 2009?14 89
Table 61: Deodorants, India, expenditure per capita ($), 2004?09 90
Table 62: Deodorants, India, forecast expenditure per capita ($), 2009?14 91
Table 63: Deodorants, India, consumption per capita (units), 2004?09 92
Table 64: Deodorants, India, forecast consumption per capita (units), 2009?14 93
Table 65: Deodorants, China, value by segment (CNYm), 2004?09 94
Table 66: Deodorants, China, value forecast by segment (CNYm), 2009?14 95
Table 67: Deodorants, China, value by segment ($m), 2004?09 97
Table 68: Deodorants, China, value forecast by segment ($m), 2009?14 98
Table 69: Deodorants, China, volume by segment (units, million), 2004?09 100
Table 70: Deodorants, China, volume forecast by segment (units, million), 2009?14 101
Table 71: Deodorants, China, brand share by value (%), 2008?09 104
Table 72: Deodorants, China, value by brand (CNYm), 2008?09 104
Table 73: Deodorants, China, company share by value (%), 2008?09 106
Table 74: Deodorants, China, value by company (CNYm), 2008?09 106
Table 75: Deodorants, China, distribution channels by value (%), 2008?09 107
Table 76: Deodorants, China, value by distribution channel (CNYm), 2008?09 107
Table 77: Deodorants, China, expenditure per capita (CNY), 2004?09 109
Table 78: Deodorants, China, forecast expenditure per capita (CNY), 2009?14 110
Table 79: Deodorants, China, expenditure per capita ($), 2004?09 111
Table 80: Deodorants, China, forecast expenditure per capita ($), 2009?14 112
Table 81: Deodorants, China, consumption per capita (units), 2004?09 113
Table 82: Deodorants, China, forecast consumption per capita (units), 2009?14 114
Table 83: Brazil deodorants new product launches reports, by company (top five companies), 2009 115
Table 84: Brazil deodorants new product launches SKUs, by company (top five companies), 2009 115
Table 85: Brazil deodorants new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 116
Table 86: Brazil deodorants new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 87: Brazil deodorants new product launches (reports), by package tags or claims (top 10 claims), 2009 117
Table 88: Brazil deodorants new product launches - recent five launches (2009) 117
Table 89: Russia deodorants new product launches reports, by company (top five companies), 2009 118
Table 90: Russia deodorants new product launches SKUs, by company (top five companies), 2009 118
Table 91: Russia deodorants new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 119
Table 92: Russia deodorants new product launches (reports), by ingredients (top 10 ingredients), 2009 119
Table 93: Russia deodorants new product launches (reports), by package tags or claims (top 10 claims), 2009 120
Table 94: Russia deodorants new product launches - recent five launches (2009) 120
Table 95: India deodorants new product launches reports, by company (top five companies), 2009 121
Table 96: India deodorants new product launches SKUs, by company (top five companies), 2009 121
Table 97: India deodorants new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 122
Table 98: India deodorants new product launches (reports), by ingredients (top 10 ingredients), 2009 122
Table 99: India deodorants new product launches (reports), by package tags or claims, 2009 123
Table 100: India deodorants new product launches - recent five launches (2009) 123
Table 101: China deodorants new product launches reports, by company (top five companies), 2009 124
Table 102: China deodorants new product launches SKUs, by company (top five companies), 2009 124
Table 103: China deodorants new product launches (reports), by flavor and fragrances, 2009 125
Table 104: China deodorants new product launches (reports), by ingredients (top 10 ingredients), 2009 125
Table 105: China deodorants new product launches (reports), by package tags or claims, 2009 126
Table 106: China deodorants new product launches - recent five launches (2009) 126


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