TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Unilever 22
The Procter & Gamble Company 26
Colgate-Palmolive Company 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Colombia deodorants market value: $ million, 2005–09(e) 10
Table 2: Colombia deodorants market volume: million units, 2005–09(e) 11
Table 3: Colombia deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Colombia deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: Colombia deodorants market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 22
Table 7: Unilever: key financials ($) 24
Table 8: Unilever: key financials (€) 24
Table 9: Unilever: key financial ratios 24
Table 10: The Procter & Gamble Company: key facts 26
Table 11: The Procter & Gamble Company: key financials ($) 28
Table 12: The Procter & Gamble Company: key financial ratios 28
Table 13: Colgate-Palmolive Company: key facts 30
Table 14: Colgate-Palmolive Company: key financials ($) 32
Table 15: Colgate-Palmolive Company: key financial ratios 33
Table 16: Colombia deodorants market distribution: % share, by value, 2009(e) 35
Table 17: Colombia deodorants market value forecast: $ million, 2009–14 36
Table 18: Colombia deodorants market volume forecast: million units, 2009–14 37
Table 19: Colombia size of population (million), 2005–09 38
Table 20: Colombia gdp (constant 2000 prices, $ billion), 2005–09 38
Table 21: Colombia gdp (current prices, $ billion), 2005–09 38
Table 22: Colombia inflation, 2005–09 39
Table 23: Colombia consumer price index (absolute), 2005–09 39
Table 24: Colombia exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Colombia deodorants market value: $ million, 2005–09(e) 10
Figure 2: Colombia deodorants market volume: million units, 2005–09(e) 11
Figure 3: Colombia deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Colombia deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: Colombia deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in Colombia, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in Colombia, 2009 17
Figure 8: Drivers of supplier power in the deodorants market in Colombia, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in Colombia, 2009 19
Figure 10: Factors influencing the threat of substitutes in the deodorants market in Colombia, 2009 20
Figure 11: Drivers of degree of rivalry in the deodorants market in Colombia, 2009 21
Figure 12: Unilever: revenues & profitability 25
Figure 13: Unilever: assets & liabilities 25
Figure 14: The Procter & Gamble Company: revenues & profitability 29
Figure 15: The Procter & Gamble Company: assets & liabilities 29
Figure 16: Colgate-Palmolive Company: revenues & profitability 33
Figure 17: Colgate-Palmolive Company: assets & liabilities 34
Figure 18: Colombia deodorants market distribution: % share, by value, 2009(e) 35
Figure 19: Colombia deodorants market value forecast: $ million, 2009–14 36
Figure 20: Colombia deodorants market volume forecast: million units, 2009–14 37
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