TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Unilever 23
Beiersdorf AG 27
Henkel AG & Co. KGaA 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Europe deodorants market value: $ million, 2005–09(e) 10
Table 2: Europe deodorants market volume: million units, 2005–09(e) 11
Table 3: Europe deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Europe deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: Europe deodorants market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 23
Table 7: Unilever: key financials ($) 25
Table 8: Unilever: key financials (€) 25
Table 9: Unilever: key financial ratios 25
Table 10: Beiersdorf AG: key facts 27
Table 11: Beiersdorf AG: key financials ($) 28
Table 12: Beiersdorf AG: key financials (€) 28
Table 13: Beiersdorf AG: key financial ratios 29
Table 14: Henkel AG & Co. KGaA: key facts 31
Table 15: Henkel AG & Co. KGaA: key financials ($) 32
Table 16: Henkel AG & Co. KGaA: key financials (€) 33
Table 17: Henkel AG & Co. KGaA: key financial ratios 33
Table 18: Europe deodorants market distribution: % share, by value, 2009(e) 35
Table 19: Europe deodorants market value forecast: $ million, 2009–14 36
Table 20: Europe deodorants market volume forecast: million units, 2009–14 37
LIST OF FIGURES
Figure 1: Europe deodorants market value: $ million, 2005–09(e) 10
Figure 2: Europe deodorants market volume: million units, 2005–09(e) 11
Figure 3: Europe deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Europe deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: Europe deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in Europe, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in Europe, 2009 17
Figure 8: Drivers of supplier power in the deodorants market in Europe, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in Europe, 2009 19
Figure 10: Factors influencing the threat of substitutes in the deodorants market in Europe, 2009 21
Figure 11: Drivers of degree of rivalry in the deodorants market in Europe, 2009 22
Figure 12: Unilever: revenues & profitability 26
Figure 13: Unilever: assets & liabilities 26
Figure 14: Beiersdorf AG: revenues & profitability 29
Figure 15: Beiersdorf AG: assets & liabilities 30
Figure 16: Henkel AG & Co. KGaA: revenues & profitability 34
Figure 17: Henkel AG & Co. KGaA: assets & liabilities 34
Figure 18: Europe deodorants market distribution: % share, by value, 2009(e) 35
Figure 19: Europe deodorants market value forecast: $ million, 2009–14 36
Figure 20: Europe deodorants market volume forecast: million units, 2009–14 37
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