Deodorants: Global Industry Guide

Datamonitor's Deodorants: Global Industry Guide is an essential resource for top-level data and analysis covering the Deodorants industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global deodorants market grew by 3.5% in 2009 to reach a value of $11,874.2 million.

In 2014, the global deodorants market is forecast to have a value of $13,902.8 million, an increase of 17.1% since 2009.

The global deodorants market grew by 2.2% in 2009 to reach a volume of 3,499.9 million units.

In 2014, the global deodorants market is forecast to have a volume of 3,894 million units, an increase of 11.3% since 2009.

Aerosol anti-perspirant is the largest segment of the global deodorants market, accounting for 30.7% of the market's total value.

Europe accounts for 48.4% of the global deodorants market value.

Unilever is the leading player in the Global deodorants market, generating a 32.7% share of the market's value.

The global deodorants market is fairly concentrated, with top three players holding 53.9% of the total market by value

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 16
What is this report about? 16
Who is the target reader? 16
How to use this report 16
Market definition 16
GLOBAL DEODORANTS: 17
MARKET OVERVIEW 17
MARKET VALUE 18
MARKET VOLUME 19
MARKET SEGMENTATION I 20
MARKET SEGMENTATION II 21
MARKET SHARE 22
FIVE FORCES ANALYSIS 23
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
DEODORANTS: IN ASIAPACIFIC 34
MARKET OVERVIEW 34
MARKET VALUE 35
MARKET VOLUME 36
MARKET SEGMENTATION I 37
MARKET SEGMENTATION II 38
MARKET SHARE 39
FIVE FORCES ANALYSIS 40
MARKET DISTRIBUTION 48
MARKET FORECASTS 49
DEODORANTS: IN EUROPE 51
MARKET OVERVIEW 51
MARKET VALUE 52
MARKET VOLUME 53
MARKET SEGMENTATION I 54
MARKET SEGMENTATION II 55
MARKET SHARE 56
FIVE FORCES ANALYSIS 57
MARKET DISTRIBUTION 65
MARKET FORECASTS 66
DEODORANTS: IN FRANCE 68
MARKET OVERVIEW 68
MARKET VALUE 69
MARKET VOLUME 70
MARKET SEGMENTATION I 71
MARKET SEGMENTATION II 72
MARKET SHARE 73
FIVE FORCES ANALYSIS 74
MARKET DISTRIBUTION 82
MARKET FORECASTS 83
MACROECONOMIC INDICATORS 85
DEODORANTS: IN GERMANY 87
MARKET OVERVIEW 87
MARKET VALUE 88
MARKET VOLUME 89
MARKET SEGMENTATION I 90
MARKET SEGMENTATION II 91
MARKET SHARE 92
FIVE FORCES ANALYSIS 93
MARKET DISTRIBUTION 101
MARKET FORECASTS 102
MACROECONOMIC INDICATORS 104
DEODORANTS: IN JAPAN 106
MARKET OVERVIEW 106
MARKET VALUE 107
MARKET VOLUME 108
MARKET SEGMENTATION I 109
MARKET SEGMENTATION II 110
MARKET SHARE 111
FIVE FORCES ANALYSIS 112
MARKET DISTRIBUTION 119
MARKET FORECASTS 120
MACROECONOMIC INDICATORS 122
DEODORANTS: IN THE UNITED KINGDOM 124
MARKET OVERVIEW 124
MARKET VALUE 125
MARKET VOLUME 126
MARKET SEGMENTATION I 127
MARKET SEGMENTATION II 128
MARKET SHARE 129
FIVE FORCES ANALYSIS 130
MARKET DISTRIBUTION 138
MARKET FORECASTS 139
MACROECONOMIC INDICATORS 141
DEODORANTS: IN THE UNITED STATES 143
MARKET OVERVIEW 143
MARKET VALUE 144
MARKET VOLUME 145
MARKET SEGMENTATION I 146
MARKET SEGMENTATION II 147
MARKET SHARE 148
FIVE FORCES ANALYSIS 149
MARKET DISTRIBUTION 156
MARKET FORECASTS 157
MACROECONOMIC INDICATORS 159
COMPANY PROFILES 161
LEADING COMPANIES 161
APPENDIX 178
Data Research Methodology 178
About Datamonitor 179
Disclaimer 179

LIST OF TABLES
Table 1: Global deodorants market value: $ million, 2005–09(e) 18
Table 2: Global deodorants market volume: million units, 2005–09(e) 19
Table 3: Global deodorants market segmentation I:% share, by value, 2009(e) 20
Table 4: Global deodorants market segmentation II: % share, by value, 2009(e) 21
Table 5: Global deodorants market share: % share, by value, 2009(e) 22
Table 6: Global deodorants market distribution: % share, by value, 2009(e) 31
Table 7: Global deodorants market value forecast: $ million, 2009–14 32
Table 8: Global deodorants market volume forecast: million units, 2009–14 33
Table 9: Asia-Pacific deodorants market value: $ million, 2005–09(e) 35
Table 10: Asia–Pacific deodorants market volume: million units, 2005–09(e) 36
Table 11: Asia-Pacific deodorants market segmentation I:% share, by value, 2009(e) 37
Table 12: Asia-Pacific deodorants market segmentation II: % share, by value, 2009(e) 38
Table 13: Asia-Pacific deodorants market share: % share, by value, 2009(e) 39
Table 14: Asia-Pacific deodorants market distribution: % share, by value, 2009(e) 48
Table 15: Asia-Pacific deodorants market value forecast: $ million, 2009–14 49
Table 16: Asia–Pacific deodorants market volume forecast: million units, 2009–14 50
Table 17: Europe deodorants market value: $ million, 2005–09(e) 52
Table 18: Europe deodorants market volume: million units, 2005–09(e) 53
Table 19: Europe deodorants market segmentation I:% share, by value, 2009(e) 54
Table 20: Europe deodorants market segmentation II: % share, by value, 2009(e) 55
Table 21: Europe deodorants market share: % share, by value, 2009(e) 56
Table 22: Europe deodorants market distribution: % share, by value, 2009(e) 65
Table 23: Europe deodorants market value forecast: $ million, 2009–14 66
Table 24: Europe deodorants market volume forecast: million units, 2009–14 67
Table 25: France deodorants market value: $ million, 2005–09(e) 69
Table 26: France deodorants market volume: million units, 2005–09(e) 70
Table 27: France deodorants market segmentation I:% share, by value, 2009(e) 71
Table 28: France deodorants market segmentation II: % share, by value, 2009(e) 72
Table 29: France deodorants market share: % share, by value, 2009(e) 73
Table 30: France deodorants market distribution: % share, by value, 2009(e) 82
Table 31: France deodorants market value forecast: $ million, 2009–14 83
Table 32: France deodorants market volume forecast: million units, 2009–14 84
Table 33: France size of population (million), 2005–09 85
Table 34: France gdp (constant 2000 prices, $ billion), 2005–09 85
Table 35: France gdp (current prices, $ billion), 2005–09 85
Table 36: France inflation, 2005–09 86
Table 37: France consumer price index (absolute), 2005–09 86
Table 38: France exchange rate, 2005–09 86
Table 39: Germany deodorants market value: $ million, 2005–09(e) 88
Table 40: Germany deodorants market volume: million units, 2005–09(e) 89
Table 41: Germany deodorants market segmentation I:% share, by value, 2009(e) 90
Table 42: Germany deodorants market segmentation II: % share, by value, 2009(e) 91
Table 43: Germany deodorants market share: % share, by value, 2009(e) 92
Table 44: Germany deodorants market distribution: % share, by value, 2009(e) 101
Table 45: Germany deodorants market value forecast: $ million, 2009–14 102
Table 46: Germany deodorants market volume forecast: million units, 2009–14 103
Table 47: Germany size of population (million), 2005–09 104
Table 48: Germany gdp (constant 2000 prices, $ billion), 2005–09 104
Table 49: Germany gdp (current prices, $ billion), 2005–09 104
Table 50: Germany inflation, 2005–09 105
Table 51: Germany consumer price index (absolute), 2005–09 105
Table 52: Germany exchange rate, 2005–09 105
Table 53: Japan deodorants market value: $ million, 2005–09(e) 107
Table 54: Japan deodorants market volume: million units, 2005–09(e) 108
Table 55: Japan deodorants market segmentation I:% share, by value, 2009(e) 109
Table 56: Japan deodorants market segmentation II: % share, by value, 2009(e) 110
Table 57: Japan deodorants market share: % share, by value, 2009(e) 111
Table 58: Japan deodorants market distribution: % share, by value, 2009(e) 119
Table 59: Japan deodorants market value forecast: $ million, 2009–14 120
Table 60: Japan deodorants market volume forecast: million units, 2009–14 121
Table 61: Japan size of population (million), 2005–09 122
Table 62: Japan gdp (constant 2000 prices, $ billion), 2005–09 122
Table 63: Japan gdp (current prices, $ billion), 2005–09 122
Table 64: Japan inflation, 2005–09 123
Table 65: Japan consumer price index (absolute), 2005–09 123
Table 66: Japan exchange rate, 2005–09 123
Table 67: United Kingdom deodorants market value: $ million, 2005–09(e) 125
Table 68: United Kingdom deodorants market volume: million units, 2005–09(e) 126
Table 69: United Kingdom deodorants market segmentation I:% share, by value, 2009(e) 127
Table 70: United Kingdom deodorants market segmentation II: % share, by value, 2009(e) 128
Table 71: United Kingdom deodorants market share: % share, by value, 2009(e) 129
Table 72: United Kingdom deodorants market distribution: % share, by value, 2009(e) 138
Table 73: United Kingdom deodorants market value forecast: $ million, 2009–14 139
Table 74: United Kingdom deodorants market volume forecast: million units, 2009–14 140
Table 75: United Kingdom size of population (million), 2005–09 141
Table 76: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 141
Table 77: United Kingdom gdp (current prices, $ billion), 2005–09 141
Table 78: United Kingdom inflation, 2005–09 142
Table 79: United Kingdom consumer price index (absolute), 2005–09 142
Table 80: United Kingdom exchange rate, 2005–09 142
Table 81: United States deodorants market value: $ million, 2005–09(e) 144
Table 82: United States deodorants market volume: million units, 2005–09(e) 145
Table 83: United States deodorants market segmentation I:% share, by value, 2009(e) 146
Table 84: United States deodorants market segmentation II: % share, by value, 2009(e) 147
Table 85: United States deodorants market share: % share, by value, 2009(e) 148
Table 86: United States deodorants market distribution: % share, by value, 2009(e) 156
Table 87: United States deodorants market value forecast: $ million, 2009–14 157
Table 88: United States deodorants market volume forecast: million units, 2009–14 158
Table 89: United States size of population (million), 2005–09 159
Table 90: United States gdp (constant 2000 prices, $ billion), 2005–09 159
Table 91: United States gdp (current prices, $ billion), 2005–09 159
Table 92: United States inflation, 2005–09 160
Table 93: United States consumer price index (absolute), 2005–09 160
Table 94: United States exchange rate, 2005–09 160
Table 95: Unilever: key facts 161
Table 96: Unilever: key financials ($) 164
Table 97: Unilever: key financials (€) 164
Table 98: Unilever: key financial ratios 164
Table 99: The Procter & Gamble Company: key facts 167
Table 100: The Procter & Gamble Company: key financials ($) 170
Table 101: The Procter & Gamble Company: key financial ratios 170
Table 102: Beiersdorf AG: key facts 173
Table 103: Beiersdorf AG: key financials ($) 175
Table 104: Beiersdorf AG: key financials (€) 175
Table 105: Beiersdorf AG: key financial ratios 175

LIST OF FIGURES
Figure 1: Global deodorants market value: $ million, 2005–09(e) 18
Figure 2: Global deodorants market volume: million units, 2005–09(e) 19
Figure 3: Global deodorants market segmentation I:% share, by value, 2009(e) 20
Figure 4: Global deodorants market segmentation II: % share, by value, 2009(e) 21
Figure 5: Global deodorants market share: % share, by value, 2009(e) 22
Figure 6: Forces driving competition in the global deodorants market, 2009 23
Figure 7: Drivers of buyer power in the global deodorants market, 2009 25
Figure 8: Drivers of supplier power in the global deodorants market, 2009 26
Figure 9: Factors influencing the likelihood of new entrants in the global deodorants market, 2009 27
Figure 10: Factors influencing the threat of substitutes in the global deodorants market, 2009 29
Figure 11: Drivers of degree of rivalry in the global deodorants market, 2009 30
Figure 12: Global deodorants market distribution: % share, by value, 2009(e) 31
Figure 13: Global deodorants market value forecast: $ million, 2009–14 32
Figure 14: Global deodorants market volume forecast: million units, 2009–14 33
Figure 15: Asia-Pacific deodorants market value: $ million, 2005–09(e) 35
Figure 16: Asia–Pacific deodorants market volume: million units, 2005–09(e) 36
Figure 17: Asia-Pacific deodorants market segmentation I:% share, by value, 2009(e) 37
Figure 18: Asia-Pacific deodorants market segmentation II: % share, by value, 2009(e) 38
Figure 19: Asia-Pacific deodorants market share: % share, by value, 2009(e) 39
Figure 20: Forces driving competition in the deodorants market in Asia-Pacific, 2009 40
Figure 21: Drivers of buyer power in the deodorants market in Asia-Pacific, 2009 42
Figure 22: Drivers of supplier power in the deodorants market in Asia-Pacific, 2009 43
Figure 23: Factors influencing the likelihood of new entrants in the deodorants market in Asia-Pacific, 2009 44
Figure 24: Factors influencing the threat of substitutes in the deodorants market in Asia-Pacific, 2009 46
Figure 25: Drivers of degree of rivalry in the deodorants market in Asia-Pacific, 2009 47
Figure 26: Asia-Pacific deodorants market distribution: % share, by value, 2009(e) 48
Figure 27: Asia-Pacific deodorants market value forecast: $ million, 2009–14 49
Figure 28: Asia–Pacific deodorants market volume forecast: million units, 2009–14 50
Figure 29: Europe deodorants market value: $ million, 2005–09(e) 52
Figure 30: Europe deodorants market volume: million units, 2005–09(e) 53
Figure 31: Europe deodorants market segmentation I:% share, by value, 2009(e) 54
Figure 32: Europe deodorants market segmentation II: % share, by value, 2009(e) 55
Figure 33: Europe deodorants market share: % share, by value, 2009(e) 56
Figure 34: Forces driving competition in the deodorants market in Europe, 2009 57
Figure 35: Drivers of buyer power in the deodorants market in Europe, 2009 59
Figure 36: Drivers of supplier power in the deodorants market in Europe, 2009 60
Figure 37: Factors influencing the likelihood of new entrants in the deodorants market in Europe, 2009 61
Figure 38: Factors influencing the threat of substitutes in the deodorants market in Europe, 2009 63
Figure 39: Drivers of degree of rivalry in the deodorants market in Europe, 2009 64
Figure 40: Europe deodorants market distribution: % share, by value, 2009(e) 65
Figure 41: Europe deodorants market value forecast: $ million, 2009–14 66
Figure 42: Europe deodorants market volume forecast: million units, 2009–14 67
Figure 43: France deodorants market value: $ million, 2005–09(e) 69
Figure 44: France deodorants market volume: million units, 2005–09(e) 70
Figure 45: France deodorants market segmentation I:% share, by value, 2009(e) 71
Figure 46: France deodorants market segmentation II: % share, by value, 2009(e) 72
Figure 47: France deodorants market share: % share, by value, 2009(e) 73
Figure 48: Forces driving competition in the deodorants market in France, 2009 74
Figure 49: Drivers of buyer power in the deodorants market in France, 2009 76
Figure 50: Drivers of supplier power in the deodorants market in France, 2009 77
Figure 51: Factors influencing the likelihood of new entrants in the deodorants market in France, 2009 78
Figure 52: Factors influencing the threat of substitutes in the deodorants market in France, 2009 80
Figure 53: Drivers of degree of rivalry in the deodorants market in France, 2009 81
Figure 54: France deodorants market distribution: % share, by value, 2009(e) 82
Figure 55: France deodorants market value forecast: $ million, 2009–14 83
Figure 56: France deodorants market volume forecast: million units, 2009–14 84
Figure 57: Germany deodorants market value: $ million, 2005–09(e) 88
Figure 58: Germany deodorants market volume: million units, 2005–09(e) 89
Figure 59: Germany deodorants market segmentation I:% share, by value, 2009(e) 90
Figure 60: Germany deodorants market segmentation II: % share, by value, 2009(e) 91
Figure 61: Germany deodorants market share: % share, by value, 2009(e) 92
Figure 62: Forces driving competition in the deodorants market in Germany, 2009 93
Figure 63: Drivers of buyer power in the deodorants market in Germany, 2009 95
Figure 64: Drivers of supplier power in the deodorants market in Germany, 2009 96
Figure 65: Factors influencing the likelihood of new entrants in the deodorants market in Germany, 2009 97
Figure 66: Factors influencing the threat of substitutes in the deodorants market in Germany, 2009 99
Figure 67: Drivers of degree of rivalry in the deodorants market in Germany, 2009 100
Figure 68: Germany deodorants market distribution: % share, by value, 2009(e) 101
Figure 69: Germany deodorants market value forecast: $ million, 2009–14 102
Figure 70: Germany deodorants market volume forecast: million units, 2009–14 103
Figure 71: Japan deodorants market value: $ million, 2005–09(e) 107
Figure 72: Japan deodorants market volume: million units, 2005–09(e) 108
Figure 73: Japan deodorants market segmentation I:% share, by value, 2009(e) 109
Figure 74: Japan deodorants market segmentation II: % share, by value, 2009(e) 110
Figure 75: Japan deodorants market share: % share, by value, 2009(e) 111
Figure 76: Forces driving competition in the deodorants market in Japan, 2009 112
Figure 77: Drivers of buyer power in the deodorants market in Japan, 2009 114
Figure 78: Drivers of supplier power in the deodorants market in Japan, 2009 115
Figure 79: Factors influencing the likelihood of new entrants in the deodorants market in Japan, 2009 116
Figure 80: Factors influencing the threat of substitutes in the deodorants market in Japan, 2009 117
Figure 81: Drivers of degree of rivalry in the deodorants market in Japan, 2009 118
Figure 82: Japan deodorants market distribution: % share, by value, 2009(e) 119
Figure 83: Japan deodorants market value forecast: $ million, 2009–14 120
Figure 84: Japan deodorants market volume forecast: million units, 2009–14 121
Figure 85: United Kingdom deodorants market value: $ million, 2005–09(e) 125
Figure 86: United Kingdom deodorants market volume: million units, 2005–09(e) 126
Figure 87: United Kingdom deodorants market segmentation I:% share, by value, 2009(e) 127
Figure 88: United Kingdom deodorants market segmentation II: % share, by value, 2009(e) 128
Figure 89: United Kingdom deodorants market share: % share, by value, 2009(e) 129
Figure 90: Forces driving competition in the deodorants market in the United Kingdom, 2009 130
Figure 91: Drivers of buyer power in the deodorants market in the United Kingdom, 2009 132
Figure 92: Drivers of supplier power in the deodorants market in the United Kingdom, 2009 133
Figure 93: Factors influencing the likelihood of new entrants in the deodorants market in the United Kingdom, 2009 134
Figure 94: Factors influencing the threat of substitutes in the deodorants market in the United Kingdom, 2009 136
Figure 95: Drivers of degree of rivalry in the deodorants market in the United Kingdom, 2009 137
Figure 96: United Kingdom deodorants market distribution: % share, by value, 2009(e) 138
Figure 97: United Kingdom deodorants market value forecast: $ million, 2009–14 139
Figure 98: United Kingdom deodorants market volume forecast: million units, 2009–14 140
Figure 99: United States deodorants market value: $ million, 2005–09(e) 144
Figure 100: United States deodorants market volume: million units, 2005–09(e) 145
Figure 101: United States deodorants market segmentation I:% share, by value, 2009(e) 146
Figure 102: United States deodorants market segmentation II: % share, by value, 2009(e) 147
Figure 103: United States deodorants market share: % share, by value, 2009(e) 148
Figure 104: Forces driving competition in the deodorants market in the United States, 2009 149
Figure 105: Drivers of buyer power in the deodorants market in the United States, 2009 151
Figure 106: Drivers of supplier power in the deodorants market in the United States, 2009 152
Figure 107: Factors influencing the likelihood of new entrants in the deodorants market in the United States, 2009 153
Figure 108: Factors influencing the threat of substitutes in the deodorants market in the United States, 2009 154
Figure 109: Drivers of degree of rivalry in the deodorants market in the United States, 2009 155
Figure 110: United States deodorants market distribution: % share, by value, 2009(e) 156
Figure 111: United States deodorants market value forecast: $ million, 2009–14 157
Figure 112: United States deodorants market volume forecast: million units, 2009–14 158
Figure 113: Unilever: revenues & profitability 165
Figure 114: Unilever: assets & liabilities 166
Figure 115: The Procter & Gamble Company: revenues & profitability 171
Figure 116: The Procter & Gamble Company: assets & liabilities 172
Figure 117: Beiersdorf AG: revenues & profitability 176
Figure 118: Beiersdorf AG: assets & liabilities 177


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