TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Kao Corporation 22
Unilever 26
Shiseido Company, Limited 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Japan deodorants market value: $ million, 2005–09(e) 10
Table 2: Japan deodorants market volume: million units, 2005–09(e) 11
Table 3: Japan deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Japan deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: Japan deodorants market share: % share, by value, 2009(e) 14
Table 6: Kao Corporation: key facts 22
Table 7: Kao Corporation: key financials ($) 24
Table 8: Kao Corporation: key financials (JPY) 24
Table 9: Kao Corporation: key financial ratios 24
Table 10: Unilever: key facts 26
Table 11: Unilever: key financials ($) 28
Table 12: Unilever: key financials (€) 28
Table 13: Unilever: key financial ratios 28
Table 14: Shiseido Company, Limited: key facts 30
Table 15: Shiseido Company, Limited: key financials ($) 32
Table 16: Shiseido Company, Limited: key financials (JPY) 32
Table 17: Shiseido Company, Limited: key financial ratios 32
Table 18: Japan deodorants market distribution: % share, by value, 2009(e) 34
Table 19: Japan deodorants market value forecast: $ million, 2009–14 35
Table 20: Japan deodorants market volume forecast: million units, 2009–14 36
Table 21: Japan size of population (million), 2005–09 37
Table 22: Japan gdp (constant 2000 prices, $ billion), 2005–09 37
Table 23: Japan gdp (current prices, $ billion), 2005–09 37
Table 24: Japan inflation, 2005–09 38
Table 25: Japan consumer price index (absolute), 2005–09 38
Table 26: Japan exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Japan deodorants market value: $ million, 2005–09(e) 10
Figure 2: Japan deodorants market volume: million units, 2005–09(e) 11
Figure 3: Japan deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Japan deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: Japan deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in Japan, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in Japan, 2009 17
Figure 8: Drivers of supplier power in the deodorants market in Japan, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in Japan, 2009 19
Figure 10: Factors influencing the threat of substitutes in the deodorants market in Japan, 2009 20
Figure 11: Drivers of degree of rivalry in the deodorants market in Japan, 2009 21
Figure 12: Kao Corporation: revenues & profitability 25
Figure 13: Kao Corporation: assets & liabilities 25
Figure 14: Unilever: revenues & profitability 29
Figure 15: Unilever: assets & liabilities 29
Figure 16: Shiseido Company, Limited: revenues & profitability 33
Figure 17: Shiseido Company, Limited: assets & liabilities 33
Figure 18: Japan deodorants market distribution: % share, by value, 2009(e) 34
Figure 19: Japan deodorants market value forecast: $ million, 2009–14 35
Figure 20: Japan deodorants market volume forecast: million units, 2009–14 36
[Inhaltsverzeichnis ausblenden]
