Deodorants Market in Egypt to 2014 (Personal Hygiene)

Introduction

Deodorants Market in Egypt to 2014 (Personal Hygiene) is a comprehensive resource for deodorants market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Egyptian deodorants market.

Features and Benefits:

• Identify key market segments by analyzing market size data (value & volume) for the deodorants market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the deodorants market in Egypt and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The deodorants market in Egypt increased at a compound annual growth rate of 3% between 2004 and 2009.
• The roll-on deodorants segment led the deodorants market in Egypt in 2009, with a share of 34.3%.
• The leading player in deodorants market in Egypt is Unilever.

Key questions answered

• Which will be the fastest growing segment within the deodorants market in Egypt?
• How will the forecast growth differ from the historic growth exhibited by the deodorants market in Egypt?
• Which company accounted for the largest share of the Egyptian deodorants market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deodorants 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Deodorants 9
Value analysis (Egyptian Pound), 2004?09 9
Value analysis (Egyptian Pound), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 31
Macroeconomic indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40

LIST OF FIGURES
Figure 1: Deodorants, Egypt, value by segment (EGPm), 2004?14 11
Figure 2: Deodorants, Egypt, category growth comparison, by value, 2004?14 14
Figure 3: Deodorants, Egypt, volume by segment (units, million), 2004?14 17
Figure 4: Deodorants, Egypt, category growth comparison, by volume, 2004?14 18
Figure 5: Deodorants, Egypt, company share by value (%), 2008?09 21
Figure 6: Deodorants, Egypt, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 37

LIST OF TABLES
Table 1: Deodorants category definitions 3
Table 2: Deodorants distribution channels 4
Table 3: Deodorants, Egypt, value by segment (EGPm), 2004?09 9
Table 4: Deodorants, Egypt, value forecast by segment (EGPm), 2009?14 10
Table 5: Deodorants, Egypt, value by segment ($m), 2004?09 12
Table 6: Deodorants, Egypt, value forecast by segment ($m), 2009?14 13
Table 7: Deodorants, Egypt, volume by segment (units, million), 2004?09 15
Table 8: Deodorants, Egypt, volume forecast by segment (units, million), 2009?14 16
Table 9: Deodorants, Egypt, brand share by value (%), 2008?09 19
Table 10: Deodorants, Egypt, value by brand (EGPm), 2008?09 20
Table 11: Deodorants, Egypt, company share by value (%), 2008?09 22
Table 12: Deodorants, Egypt, value by company (EGPm), 2008?09 22
Table 13: Deodorants, Egypt, distribution channels by value (%), 2008?09 23
Table 14: Deodorants, Egypt, value by distribution channel (EGPm), 2008?09 23
Table 15: Deodorants, Egypt, expenditure per capita (EGP), 2004?09 25
Table 16: Deodorants, Egypt, forecast expenditure per capita (EGP), 2009?14 26
Table 17: Deodorants, Egypt, expenditure per capita ($), 2004?09 27
Table 18: Deodorants, Egypt, forecast expenditure per capita ($), 2009?14 28
Table 19: Deodorants, Egypt, consumption per capita (units), 2004?09 29
Table 20: Deodorants, Egypt, forecast consumption per capita (units), 2009?14 30
Table 21: Egypt population, by age group, 2004?09 (millions) 31
Table 22: Egypt population forecast, by age group, 2009?14 (millions) 32
Table 23: Egypt population, by gender, 2004?09 (millions) 32
Table 24: Egypt population forecast, by gender, 2009?14 (millions) 33
Table 25: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 33
Table 26: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 33
Table 27: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 34
Table 28: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 34
Table 29: Egypt real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: Egypt consumer price index, 2004?09 (2000=100) 35
Table 32: Egypt consumer price index, 2009?14 (2000=100) 35


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