Deodorants Market in Western Europe to 2014 (Personal Hygiene)

Introduction

Deodorants Market in Western Europe to 2014 (Personal Hygiene) is a comprehensive resource for deodorants market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Western Europe deodorants market.

Features and Benefits:

• Identify key market segments by analyzing market size data (value & volume) for the deodorants market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the deodorants market in Western Europe and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The deodorants market in Western Europe increased at a compound annual growth rate of 3.2% between 2004 and 2009.
• The aerosol anti-perspirant segment led the deodorants market in Western Europe in 2009, with a share of 42.1%.
• The leading player in deodorants market in Western Europe is Unilever.

Key questions answered

• Which will be the fastest growing segment within the deodorants market in Western Europe?
• How will the forecast growth differ from the historic growth exhibited by the deodorants market in Western Europe?
• Which company accounted for the largest share of the Western Europe deodorants market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deodorants 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Deodorants 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27

LIST OF FIGURES
Figure 1: Deodorants, Western Europe, value by segment ($m), 2004?14 10
Figure 2: Deodorants, Western Europe, category growth comparison, by value, 2004?14 10
Figure 3: Deodorants, Western Europe, volume by segment (units, million), 2004?14 13
Figure 4: Deodorants, Western Europe, category growth comparison, by volume, 2004?14 13
Figure 5: Deodorants, Western Europe, company share by value (%), 2008?09 16
Figure 6: Deodorants, Western Europe, distribution channels by value (%), 2008?09 18
Figure 7: Annual data review process 24

LIST OF TABLES
Table 1: Deodorants category definitions 3
Table 2: Deodorants distribution channels 4
Table 3: Deodorants, Western Europe, value by segment ($m), 2004?09 8
Table 4: Deodorants, Western Europe, value forecast by segment ($m), 2009?14 9
Table 5: Deodorants, Western Europe, volume by segment (units, million), 2004?09 11
Table 6: Deodorants, Western Europe, volume forecast by segment (units, million), 2009?14 12
Table 7: Deodorants, Western Europe, company share (top 20 companies) by value (%), 2008?09 14
Table 8: Deodorants, Western Europe, value by company ($m), 2008?09 15
Table 9: Deodorants, Western Europe, distribution channels by value (%), 2008?09 17
Table 10: Deodorants, Western Europe, value by distribution channel ($m), 2008?09 17
Table 11: Deodorants, Western Europe, expenditure per capita ($), 2004?09 19
Table 12: Deodorants, Western Europe, forecast expenditure per capita ($), 2009?14 20
Table 13: Deodorants, Western Europe, consumption per capita (units), 2004?09 21
Table 14: Deodorants, Western Europe, forecast consumption per capita (units), 2009?14 22


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