TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Beiersdorf AG 21
Revlon, Inc. 25
Unilever 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Peru deodorants market value: $ million, 2005–09(e) 10
Table 2: Peru deodorants market volume: million units, 2005–09(e) 11
Table 3: Peru deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Peru deodorants market share: % share, by value, 2009(e) 13
Table 5: Beiersdorf AG : key facts 21
Table 6: Beiersdorf AG : key financials ($) 22
Table 7: Beiersdorf AG : key financials (€) 22
Table 8: Beiersdorf AG : key financial ratios 23
Table 9: Revlon, Inc. : key facts 25
Table 10: Revlon, Inc. : key financials ($) 27
Table 11: Revlon, Inc. : key financial ratios 27
Table 12: Unilever: key facts 29
Table 13: Unilever: key financials ($) 31
Table 14: Unilever: key financials (€) 31
Table 15: Unilever: key financial ratios 31
Table 16: Peru deodorants market distribution: % share, by value, 2009(e) 33
Table 17: Peru deodorants market value forecast: $ million, 2009–14 34
Table 18: Peru deodorants market volume forecast: million units, 2009–14 35
Table 19: Peru size of population (million), 2005–09 36
Table 20: Peru gdp (constant 2000 prices, $ billion), 2005–09 36
Table 21: Peru gdp (current prices, $ billion), 2005–09 36
Table 22: Peru inflation, 2005–09 37
Table 23: Peru consumer price index (absolute), 2005–09 37
Table 24: Peru exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: Peru deodorants market value: $ million, 2005–09(e) 10
Figure 2: Peru deodorants market volume: million units, 2005–09(e) 11
Figure 3: Peru deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Peru deodorants market share: % share, by value, 2009(e) 13
Figure 5: Forces driving competition in the deodorants market in Peru, 2009 14
Figure 6: Drivers of buyer power in the deodorants market in Peru, 2009 16
Figure 7: Drivers of supplier power in the deodorants market in Peru, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the deodorants market in Peru, 2009 18
Figure 9: Factors influencing the threat of substitutes in the deodorants market in Peru, 2009 19
Figure 10: Drivers of degree of rivalry in the deodorants market in Peru, 2009 20
Figure 11: Beiersdorf AG : revenues & profitability 23
Figure 12: Beiersdorf AG : assets & liabilities 24
Figure 13: Revlon, Inc. : revenues & profitability 28
Figure 14: Revlon, Inc. : assets & liabilities 28
Figure 15: Unilever: revenues & profitability 32
Figure 16: Unilever: assets & liabilities 32
Figure 17: Peru deodorants market distribution: % share, by value, 2009(e) 33
Figure 18: Peru deodorants market value forecast: $ million, 2009–14 34
Figure 19: Peru deodorants market volume forecast: million units, 2009–14 35
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