TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Beiersdorf AG 22
Unilever 26
Henkel AG & Co. KGaA 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Portugal deodorants market value: $ million, 2005–09(e) 10
Table 2: Portugal deodorants market volume: million units, 2005–09(e) 11
Table 3: Portugal deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Portugal deodorants market share: % share, by value, 2009(e) 13
Table 5: Beiersdorf AG: key facts 22
Table 6: Beiersdorf AG: key financials ($) 23
Table 7: Beiersdorf AG: key financials (€) 24
Table 8: Beiersdorf AG: key financial ratios 24
Table 9: Unilever: key facts 26
Table 10: Unilever: key financials ($) 28
Table 11: Unilever: key financials (€) 28
Table 12: Unilever: key financial ratios 28
Table 13: Henkel AG & Co. KGaA: key facts 30
Table 14: Henkel AG & Co. KGaA: key financials ($) 31
Table 15: Henkel AG & Co. KGaA: key financials (€) 32
Table 16: Henkel AG & Co. KGaA: key financial ratios 32
Table 17: Portugal deodorants market distribution: % share, by value, 2009(e) 34
Table 18: Portugal deodorants market value forecast: $ million, 2009–14 35
Table 19: Portugal deodorants market volume forecast: million units, 2009–14 36
Table 20: Portugal size of population (million), 2005–09 37
Table 21: Portugal gdp (constant 2000 prices, $ billion), 2005–09 37
Table 22: Portugal gdp (current prices, $ billion), 2005–09 37
Table 23: Portugal inflation, 2005–09 38
Table 24: Portugal consumer price index (absolute), 2005–09 38
Table 25: Portugal exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Portugal deodorants market value: $ million, 2005–09(e) 10
Figure 2: Portugal deodorants market volume: million units, 2005–09(e) 11
Figure 3: Portugal deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Portugal deodorants market share: % share, by value, 2009(e) 13
Figure 5: Forces driving competition in the deodorants market in Portugal, 2009 14
Figure 6: Drivers of buyer power in the deodorants market in Portugal, 2009 16
Figure 7: Drivers of supplier power in the deodorants market in Portugal, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the deodorants market in Portugal, 2009 18
Figure 9: Factors influencing the threat of substitutes in the deodorants market in Portugal, 2009 20
Figure 10: Drivers of degree of rivalry in the deodorants market in Portugal, 2009 21
Figure 11: Beiersdorf AG: revenues & profitability 25
Figure 12: Beiersdorf AG: assets & liabilities 25
Figure 13: Unilever: revenues & profitability 29
Figure 14: Unilever: assets & liabilities 29
Figure 15: Henkel AG & Co. KGaA: revenues & profitability 33
Figure 16: Henkel AG & Co. KGaA: assets & liabilities 33
Figure 17: Portugal deodorants market distribution: % share, by value, 2009(e) 34
Figure 18: Portugal deodorants market value forecast: $ million, 2009–14 35
Figure 19: Portugal deodorants market volume forecast: million units, 2009–14 36
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