Deodorants in the United Kingdom

Datamonitor's Deodorants in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the Deodorants industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Deodorants in the United Kingdom’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Deodorants in the United Kingdom

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Unilever 23
The Procter & Gamble Company 27
Henkel AG & Co. KGaA 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: United Kingdom deodorants market value: $ million, 2005–09(e) 10
Table 2: United Kingdom deodorants market volume: million units, 2005–09(e) 11
Table 3: United Kingdom deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: United Kingdom deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: United Kingdom deodorants market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 23
Table 7: Unilever: key financials ($) 25
Table 8: Unilever: key financials (€) 25
Table 9: Unilever: key financial ratios 25
Table 10: The Procter & Gamble Company: key facts 27
Table 11: The Procter & Gamble Company: key financials ($) 29
Table 12: The Procter & Gamble Company: key financial ratios 29
Table 13: Henkel AG & Co. KGaA: key facts 31
Table 14: Henkel AG & Co. KGaA: key financials ($) 32
Table 15: Henkel AG & Co. KGaA: key financials (€) 33
Table 16: Henkel AG & Co. KGaA: key financial ratios 33
Table 17: United Kingdom deodorants market distribution: % share, by value, 2009(e) 35
Table 18: United Kingdom deodorants market value forecast: $ million, 2009–14 36
Table 19: United Kingdom deodorants market volume forecast: million units, 2009–14 37
Table 20: United Kingdom size of population (million), 2005–09 38
Table 21: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 38
Table 22: United Kingdom gdp (current prices, $ billion), 2005–09 38
Table 23: United Kingdom inflation, 2005–09 39
Table 24: United Kingdom consumer price index (absolute), 2005–09 39
Table 25: United Kingdom exchange rate, 2005–09 39

LIST OF FIGURES
Figure 1: United Kingdom deodorants market value: $ million, 2005–09(e) 10
Figure 2: United Kingdom deodorants market volume: million units, 2005–09(e) 11
Figure 3: United Kingdom deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: United Kingdom deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: United Kingdom deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in the United Kingdom, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in the United Kingdom, 2009 17
Figure 8: Drivers of supplier power in the deodorants market in the United Kingdom, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in the United Kingdom, 2009 19
Figure 10: Factors influencing the threat of substitutes in the deodorants market in the United Kingdom, 2009 21
Figure 11: Drivers of degree of rivalry in the deodorants market in the United Kingdom, 2009 22
Figure 12: Unilever: revenues & profitability 26
Figure 13: Unilever: assets & liabilities 26
Figure 14: The Procter & Gamble Company: revenues & profitability 30
Figure 15: The Procter & Gamble Company: assets & liabilities 30
Figure 16: Henkel AG & Co. KGaA: revenues & profitability 34
Figure 17: Henkel AG & Co. KGaA: assets & liabilities 34
Figure 18: United Kingdom deodorants market distribution: % share, by value, 2009(e) 35
Figure 19: United Kingdom deodorants market value forecast: $ million, 2009–14 36
Figure 20: United Kingdom deodorants market volume forecast: million units, 2009–14 37


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