Deodorants in the United States

Datamonitor's Deodorants in the United States industry profile is an essential resource for top-level data and analysis covering the Deodorants industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Deodorants in the United States’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Deodorants in the United States

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Unilever 22
The Procter & Gamble Company 26
Henkel AG & Co. KGaA 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42

LIST OF TABLES
Table 1: United States deodorants market value: $ million, 2005–09(e) 10
Table 2: United States deodorants market volume: million units, 2005–09(e) 11
Table 3: United States deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: United States deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: United States deodorants market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 22
Table 7: Unilever: key financials ($) 24
Table 8: Unilever: key financials (€) 24
Table 9: Unilever: key financial ratios 24
Table 10: The Procter & Gamble Company: key facts 26
Table 11: The Procter & Gamble Company: key financials ($) 28
Table 12: The Procter & Gamble Company: key financial ratios 28
Table 13: Henkel AG & Co. KGaA: key facts 30
Table 14: Henkel AG & Co. KGaA: key financials ($) 31
Table 15: Henkel AG & Co. KGaA: key financials (€) 32
Table 16: Henkel AG & Co. KGaA: key financial ratios 32
Table 17: United States deodorants market distribution: % share, by value, 2009(e) 34
Table 18: United States deodorants market value forecast: $ million, 2009–14 35
Table 19: United States deodorants market volume forecast: million units, 2009–14 36
Table 20: United States size of population (million), 2005–09 37
Table 21: United States gdp (constant 2000 prices, $ billion), 2005–09 37
Table 22: United States gdp (current prices, $ billion), 2005–09 37
Table 23: United States inflation, 2005–09 38
Table 24: United States consumer price index (absolute), 2005–09 38
Table 25: United States exchange rate, 2005–09 38

LIST OF FIGURES
Figure 1: United States deodorants market value: $ million, 2005–09(e) 10
Figure 2: United States deodorants market volume: million units, 2005–09(e) 11
Figure 3: United States deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: United States deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: United States deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in the United States, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in the United States, 2009 17
Figure 8: Drivers of supplier power in the deodorants market in the United States, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in the United States, 2009 19
Figure 10: Factors influencing the threat of substitutes in the deodorants market in the United States, 2009 20
Figure 11: Drivers of degree of rivalry in the deodorants market in the United States, 2009 21
Figure 12: Unilever: revenues & profitability 25
Figure 13: Unilever: assets & liabilities 25
Figure 14: The Procter & Gamble Company: revenues & profitability 29
Figure 15: The Procter & Gamble Company: assets & liabilities 29
Figure 16: Henkel AG & Co. KGaA: revenues & profitability 33
Figure 17: Henkel AG & Co. KGaA: assets & liabilities 33
Figure 18: United States deodorants market distribution: % share, by value, 2009(e) 34
Figure 19: United States deodorants market value forecast: $ million, 2009–14 35
Figure 20: United States deodorants market volume forecast: million units, 2009–14 36


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