TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Colgate-Palmolive Company 25
The Procter & Gamble Company 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Venezuela deodorants market value: $ million, 2005–09(e) 10
Table 2: Venezuela deodorants market volume: million units, 2005–09(e) 11
Table 3: Venezuela deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Venezuela deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: Venezuela deodorants market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 23
Table 10: Colgate-Palmolive Company: key facts 25
Table 11: Colgate-Palmolive Company: key financials ($) 27
Table 12: Colgate-Palmolive Company: key financial ratios 28
Table 13: The Procter & Gamble Company: key facts 30
Table 14: The Procter & Gamble Company: key financials ($) 32
Table 15: The Procter & Gamble Company: key financial ratios 32
Table 16: Venezuela deodorants market distribution: % share, by value, 2009(e) 34
Table 17: Venezuela deodorants market value forecast: $ million, 2009–14 35
Table 18: Venezuela deodorants market volume forecast: million units, 2009–14 36
Table 19: Venezuela size of population (million), 2005–09 37
Table 20: Venezuela gdp (constant 2000 prices, $ billion), 2005–09 37
Table 21: Venezuela gdp (current prices, $ billion), 2005–09 37
Table 22: Venezuela inflation, 2005–09 38
Table 23: Venezuela consumer price index (absolute), 2005–09 38
Table 24: Venezuela exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Venezuela deodorants market value: $ million, 2005–09(e) 10
Figure 2: Venezuela deodorants market volume: million units, 2005–09(e) 11
Figure 3: Venezuela deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Venezuela deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: Venezuela deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in Venezuela, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in Venezuela, 2009 16
Figure 8: Drivers of supplier power in the deodorants market in Venezuela, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in Venezuela, 2009 18
Figure 10: Factors influencing the threat of substitutes in the deodorants market in Venezuela, 2009 19
Figure 11: Drivers of degree of rivalry in the deodorants market in Venezuela, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 24
Figure 14: Colgate-Palmolive Company: revenues & profitability 28
Figure 15: Colgate-Palmolive Company: assets & liabilities 29
Figure 16: The Procter & Gamble Company: revenues & profitability 33
Figure 17: The Procter & Gamble Company: assets & liabilities 33
Figure 18: Venezuela deodorants market distribution: % share, by value, 2009(e) 34
Figure 19: Venezuela deodorants market value forecast: $ million, 2009–14 35
Figure 20: Venezuela deodorants market volume forecast: million units, 2009–14 36
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