TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: depilatories 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Depilatories 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Depilatories, Pakistan, value (PKRm), 2004?14 10
Figure 2: Depilatories, Pakistan, volume (units, million), 2004?14 13
Figure 3: Depilatories, Pakistan, company share by value (%), 2008?09 15
Figure 4: Depilatories, Pakistan, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 27
LIST OF TABLES
Table 1: Depilatories category definitions 3
Table 2: Depilatories distribution channels 4
Table 3: Depilatories, Pakistan, value (PKRm), 2004?09 9
Table 4: Depilatories, Pakistan, value forecast (PKRm), 2009?14 10
Table 5: Depilatories, Pakistan, value ($m), 2004?09 11
Table 6: Depilatories, Pakistan, value forecast ($m), 2009?14 11
Table 7: Depilatories, Pakistan, volume (units, million), 2004?09 12
Table 8: Depilatories, Pakistan, volume forecast (units, million), 2009?14 13
Table 9: Depilatories, Pakistan, brand share by value (%), 2008?09 14
Table 10: Depilatories, Pakistan, value by brand (PKRm), 2008?09 14
Table 11: Depilatories, Pakistan, company share by value (%), 2008?09 16
Table 12: Depilatories, Pakistan, value by company (PKRm), 2008?09 16
Table 13: Depilatories, Pakistan, distribution channels by value (%), 2008?09 17
Table 14: Depilatories, Pakistan, value by distribution channel (PKRm), 2008?09 17
Table 15: Depilatories, Pakistan, expenditure per capita (PKR), 2004?09 19
Table 16: Depilatories, Pakistan, forecast expenditure per capita (PKR), 2009?14 19
Table 17: Depilatories, Pakistan, expenditure per capita ($), 2004?09 20
Table 18: Depilatories, Pakistan, forecast expenditure per capita ($), 2009?14 20
Table 19: Depilatories, Pakistan, consumption per capita (units), 2004?09 21
Table 20: Depilatories, Pakistan, forecast consumption per capita (units), 2009?14 21
Table 21: Pakistan population, by age group, 2004?09 (millions) 22
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 23
Table 23: Pakistan population, by gender, 2004?09 (millions) 23
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 24
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 24
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 24
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 25
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 25
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