Depilatories in Venezuela to 2014 (Skincare)

Introduction

This databook provides key data and information on the Depilatories in Venezuela (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The depilatories category was valued at VEF5,745.8m ($2.7m) in 2009, representing a CAGR of 7.4% since 2004.
*By the end of 2014, the depilatories category will be worth VEF7,645.8m ($3.6m), with an expected CAGR of 5.9% between 2009 and 2014.
*The depilatories market volume totaled 0.6 million units in 2009, representing a CAGR of 4.7% since 2004.
*By the end of 2014, the depilatories market will total 0.8 million units, with an expected CAGR of 4.9% between 2009 and 2014.
*Reckitt Benckiser PLC is the market leader with a 36.5% share of the market.
Depilatories in Venezuela (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: depilatories 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Depilatories 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Depilatories, Venezuela, value (VEFm), 2004?14 10
Figure 2: Depilatories, Venezuela, volume (units, million), 2004?14 13
Figure 3: Depilatories, Venezuela, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27

LIST OF TABLES
Table 1: Depilatories category definitions 3
Table 2: Depilatories distribution channels 4
Table 3: Depilatories, Venezuela, value (VEFm), 2004?09 9
Table 4: Depilatories, Venezuela, value forecast (VEFm), 2009?14 10
Table 5: Depilatories, Venezuela, value ($m), 2004?09 11
Table 6: Depilatories, Venezuela, value forecast ($m), 2009?14 11
Table 7: Depilatories, Venezuela, volume (units, million), 2004?09 12
Table 8: Depilatories, Venezuela, volume forecast (units, million), 2009?14 13
Table 9: Depilatories, Venezuela, brand share by value (%), 2008?09 14
Table 10: Depilatories, Venezuela, value by brand (VEFm), 2008?09 14
Table 11: Depilatories, Venezuela, company share by value (%), 2008?09 15
Table 12: Depilatories, Venezuela, value by company (VEFm), 2008?09 15
Table 13: Depilatories, Venezuela, distribution channels by value (%), 2008?09 16
Table 14: Depilatories, Venezuela, value by distribution channel (VEFm), 2008?09 16
Table 15: Depilatories, Venezuela, expenditure per capita (VEF), 2004?09 18
Table 16: Depilatories, Venezuela, forecast expenditure per capita (VEF), 2009?14 18
Table 17: Depilatories, Venezuela, expenditure per capita ($), 2004?09 19
Table 18: Depilatories, Venezuela, forecast expenditure per capita ($), 2009?14 19
Table 19: Depilatories, Venezuela, consumption per capita (units), 2004?09 20
Table 20: Depilatories, Venezuela, forecast consumption per capita (units), 2009?14 20
Table 21: Venezuela population, by age group, 2004?09 (millions) 21
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 22
Table 23: Venezuela population, by gender, 2004?09 (millions) 22
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 23
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 23
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 23
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 24
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 24
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 25
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 25



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