TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dessert mixes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dessert Mixes 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Dessert mixes, Canada, value (C$m), 2004?14 10
Figure 2: Dessert mixes, Canada, volume (kg, million), 2004?14 13
Figure 3: Dessert mixes, Canada, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Dessert mixes category definitions 3
Table 2: Dessert mixes distribution channels 4
Table 1: Dessert mixes, Canada, value (C$m), 2004?09 9
Table 2: Dessert mixes, Canada, value forecast (C$m), 2009?14 10
Table 3: Dessert mixes, Canada, value ($m), 2004?09 11
Table 4: Dessert mixes, Canada, value forecast ($m), 2009?14 11
Table 5: Dessert mixes, Canada, volume (kg, million), 2004?09 12
Table 6: Dessert mixes, Canada, volume forecast (kg, million), 2009?14 13
Table 7: Dessert mixes, Canada, brand share by value (%), 2008?09 14
Table 8: Dessert mixes, Canada, value by brand (C$m), 2008?09 14
Table 9: Dessert mixes, Canada, company share by value (%), 2008?09 15
Table 10: Dessert mixes, Canada, value by company (C$m), 2008?09 15
Table 11: Dessert mixes, Canada, distribution channels by value (%), 2008?09 16
Table 12: Dessert mixes, Canada, value by distribution channel (C$m), 2008?09 16
Table 13: Dessert mixes, Canada, expenditure per capita (C$), 2004?09 18
Table 14: Dessert mixes, Canada, forecast expenditure per capita (C$), 2009?14 18
Table 15: Dessert mixes, Canada, expenditure per capita ($), 2004?09 19
Table 16: Dessert mixes, Canada, forecast expenditure per capita ($), 2009?14 19
Table 17: Dessert mixes, Canada, consumption per capita (kg), 2004?09 20
Table 18: Dessert mixes, Canada, forecast consumption per capita (kg), 2009?14 20
Table 19: Canada population, by age group, 2004?09 (millions) 21
Table 20: Canada population forecast, by age group, 2009?14 (millions) 22
Table 21: Canada population, by gender, 2004?09 (millions) 22
Table 22: Canada population forecast, by gender, 2009?14 (millions) 23
Table 23: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 23
Table 24: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 23
Table 25: Canada real GDP, 2004?09 (C$bn, 2000 prices) 24
Table 26: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 24
Table 27: Canada real GDP, 2004?09 ($bn, 2000 prices) 24
Table 28: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 29: Canada consumer price index, 2004?09 (2000=100) 25
Table 30: Canada consumer price index, 2009?14 (2000=100) 25
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