TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dessert mixes 2
Chapter 2 Definition 3
Chapter 6 Category Analysis: Dessert Mixes 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 7 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 8 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Dessert mixes, China, value (CNYm), 2004?14 10
Figure 2: Dessert mixes, China, volume (kg, million), 2004?14 13
Figure 3: Dessert mixes, China, company share by value (%), 2008?09 15
Figure 4: Dessert mixes, China, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Dessert mixes category definitions 3
Table 2: Dessert mixes distribution channels 4
Table 3: Dessert mixes, China, value (CNYm), 2004?09 9
Table 4: Dessert mixes, China, value forecast (CNYm), 2009?14 10
Table 5: Dessert mixes, China, value ($m), 2004?09 11
Table 6: Dessert mixes, China, value forecast ($m), 2009?14 11
Table 7: Dessert mixes, China, volume (kg, million), 2004?09 12
Table 8: Dessert mixes, China, volume forecast (kg, million), 2009?14 13
Table 9: Dessert mixes, China, brand share by value (%), 2008?09 14
Table 10: Dessert mixes, China, value by brand (CNYm), 2008?09 14
Table 11: Dessert mixes, China, company share by value (%), 2008?09 16
Table 12: Dessert mixes, China, value by company (CNYm), 2008?09 16
Table 13: Dessert mixes, China, distribution channels by value (%), 2008?09 17
Table 14: Dessert mixes, China, value by distribution channel (CNYm), 2008?09 17
Table 15: Dessert mixes, China, expenditure per capita (CNY), 2004?09 19
Table 16: Dessert mixes, China, forecast expenditure per capita (CNY), 2009?14 19
Table 17: Dessert mixes, China, expenditure per capita ($), 2004?09 20
Table 18: Dessert mixes, China, forecast expenditure per capita ($), 2009?14 20
Table 19: Dessert mixes, China, consumption per capita (kg), 2004?09 21
Table 20: Dessert mixes, China, forecast consumption per capita (kg), 2009?14 21
Table 21: China population, by age group, 2004?09 (millions) 22
Table 22: China population forecast, by age group, 2009?14 (millions) 23
Table 23: China population, by gender, 2004?09 (millions) 23
Table 24: China population forecast, by gender, 2009?14 (millions) 24
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 24
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 24
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 25
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 25
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: China consumer price index, 2004?09 (2000=100) 26
Table 32: China consumer price index, 2009?14 (2000=100) 26
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