TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dessert mixes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dessert Mixes 9
Value analysis (Japanese Yen), 2004?09 9
Value analysis (Japanese Yen), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Dessert mixes, Japan, value (JPYm), 2004?14 10
Figure 2: Dessert mixes, Japan, volume (kg, million), 2004?14 13
Figure 3: Dessert mixes, Japan, company share by value (%), 2008?09 15
Figure 4: Dessert mixes, Japan, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Dessert mixes category definitions 3
Table 2: Dessert mixes distribution channels 4
Table 3: Dessert mixes, Japan, value (JPYm), 2004?09 9
Table 4: Dessert mixes, Japan, value forecast (JPYm), 2009?14 10
Table 5: Dessert mixes, Japan, value ($m), 2004?09 11
Table 6: Dessert mixes, Japan, value forecast ($m), 2009?14 11
Table 7: Dessert mixes, Japan, volume (kg, million), 2004?09 12
Table 8: Dessert mixes, Japan, volume forecast (kg, million), 2009?14 13
Table 9: Dessert mixes, Japan, brand share by value (%), 2008?09 14
Table 10: Dessert mixes, Japan, value by brand (JPYm), 2008?09 14
Table 11: Dessert mixes, Japan, company share by value (%), 2008?09 16
Table 12: Dessert mixes, Japan, value by company (JPYm), 2008?09 16
Table 13: Dessert mixes, Japan, distribution channels by value (%), 2008?09 17
Table 14: Dessert mixes, Japan, value by distribution channel (JPYm), 2008?09 17
Table 15: Dessert mixes, Japan, expenditure per capita (JPY), 2004?09 19
Table 16: Dessert mixes, Japan, forecast expenditure per capita (JPY), 2009?14 19
Table 17: Dessert mixes, Japan, expenditure per capita ($), 2004?09 20
Table 18: Dessert mixes, Japan, forecast expenditure per capita ($), 2009?14 20
Table 19: Dessert mixes, Japan, consumption per capita (kg), 2004?09 21
Table 20: Dessert mixes, Japan, forecast consumption per capita (kg), 2009?14 21
Table 21: Japan population, by age group, 2004?09 (millions) 22
Table 22: Japan population forecast, by age group, 2009?14 (millions) 23
Table 23: Japan population, by gender, 2004?09 (millions) 23
Table 24: Japan population forecast, by gender, 2009?14 (millions) 24
Table 25: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 24
Table 26: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 24
Table 27: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 25
Table 28: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 25
Table 29: Japan real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Japan consumer price index, 2004?09 (2000=100) 26
Table 32: Japan consumer price index, 2009?14 (2000=100) 26
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