TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dessert mixes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dessert Mixes 9
Value analysis (Malaysian Ringgit), 2004?09 9
Value analysis (Malaysian Ringgit), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Dessert mixes, Malaysia, value (MYRm), 2004?14 10
Figure 2: Dessert mixes, Malaysia, volume (kg, million), 2004?14 13
Figure 3: Dessert mixes, Malaysia, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Dessert mixes category definitions 3
Table 2: Dessert mixes distribution channels 4
Table 3: Dessert mixes, Malaysia, value (MYRm), 2004?09 9
Table 4: Dessert mixes, Malaysia, value forecast (MYRm), 2009?14 10
Table 5: Dessert mixes, Malaysia, value ($m), 2004?09 11
Table 6: Dessert mixes, Malaysia, value forecast ($m), 2009?14 11
Table 7: Dessert mixes, Malaysia, volume (kg, million), 2004?09 12
Table 8: Dessert mixes, Malaysia, volume forecast (kg, million), 2009?14 13
Table 9: Dessert mixes, Malaysia, brand share by value (%), 2008?09 14
Table 10: Dessert mixes, Malaysia, value by brand (MYRm), 2008?09 14
Table 11: Dessert mixes, Malaysia, company share by value (%), 2008?09 15
Table 12: Dessert mixes, Malaysia, value by company (MYRm), 2008?09 15
Table 13: Dessert mixes, Malaysia, distribution channels by value (%), 2008?09 16
Table 14: Dessert mixes, Malaysia, value by distribution channel (MYRm), 2008?09 16
Table 15: Dessert mixes, Malaysia, expenditure per capita (MYR), 2004?09 18
Table 16: Dessert mixes, Malaysia, forecast expenditure per capita (MYR), 2009?14 18
Table 17: Dessert mixes, Malaysia, expenditure per capita ($), 2004?09 19
Table 18: Dessert mixes, Malaysia, forecast expenditure per capita ($), 2009?14 19
Table 19: Dessert mixes, Malaysia, consumption per capita (kg), 2004?09 20
Table 20: Dessert mixes, Malaysia, forecast consumption per capita (kg), 2009?14 20
Table 21: Malaysia population, by age group, 2004?09 (millions) 21
Table 22: Malaysia population forecast, by age group, 2009?14 (millions) 22
Table 23: Malaysia population, by gender, 2004?09 (millions) 22
Table 24: Malaysia population forecast, by gender, 2009?14 (millions) 23
Table 25: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 23
Table 26: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 23
Table 27: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 24
Table 28: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 24
Table 29: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Malaysia consumer price index, 2004?09 (2000=100) 25
Table 32: Malaysia consumer price index, 2009?14 (2000=100) 25
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