TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dessert mixes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dessert Mixes 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Dessert mixes, Pakistan, value (PKRm), 2004?14 10
Figure 2: Dessert mixes, Pakistan, volume (kg, million), 2004?14 13
Figure 3: Dessert mixes, Pakistan, company share by value (%), 2008?09 15
Figure 4: Dessert mixes, Pakistan, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 27
LIST OF TABLES
Table 1: Dessert mixes category definitions 3
Table 2: Dessert mixes distribution channels 4
Table 3: Dessert mixes, Pakistan, value (PKRm), 2004?09 9
Table 4: Dessert mixes, Pakistan, value forecast (PKRm), 2009?14 10
Table 5: Dessert mixes, Pakistan, value ($m), 2004?09 11
Table 6: Dessert mixes, Pakistan, value forecast ($m), 2009?14 11
Table 7: Dessert mixes, Pakistan, volume (kg, million), 2004?09 12
Table 8: Dessert mixes, Pakistan, volume forecast (kg, million), 2009?14 13
Table 9: Dessert mixes, Pakistan, brand share by value (%), 2008?09 14
Table 10: Dessert mixes, Pakistan, value by brand (PKRm), 2008?09 14
Table 11: Dessert mixes, Pakistan, company share by value (%), 2008?09 16
Table 12: Dessert mixes, Pakistan, value by company (PKRm), 2008?09 16
Table 13: Dessert mixes, Pakistan, distribution channels by value (%), 2008?09 17
Table 14: Dessert mixes, Pakistan, value by distribution channel (PKRm), 2008?09 17
Table 15: Dessert mixes, Pakistan, expenditure per capita (PKR), 2004?09 19
Table 16: Dessert mixes, Pakistan, forecast expenditure per capita (PKR), 2009?14 19
Table 17: Dessert mixes, Pakistan, expenditure per capita ($), 2004?09 20
Table 18: Dessert mixes, Pakistan, forecast expenditure per capita ($), 2009?14 20
Table 19: Dessert mixes, Pakistan, consumption per capita (kg), 2004?09 21
Table 20: Dessert mixes, Pakistan, forecast consumption per capita (kg), 2009?14 21
Table 21: Pakistan population, by age group, 2004?09 (millions) 22
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 23
Table 23: Pakistan population, by gender, 2004?09 (millions) 23
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 24
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 24
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 24
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 25
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 25
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