TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dessert mixes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dessert Mixes 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Dessert mixes, South Africa, value (ZARm), 2004?14 10
Figure 2: Dessert mixes, South Africa, volume (kg, million), 2004?14 13
Figure 3: Dessert mixes, South Africa, company share by value (%), 2008?09 15
Figure 4: Dessert mixes, South Africa, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Dessert mixes category definitions 3
Table 2: Dessert mixes distribution channels 4
Table 3: Dessert mixes, South Africa, value (ZARm), 2004?09 9
Table 4: Dessert mixes, South Africa, value forecast (ZARm), 2009?14 10
Table 5: Dessert mixes, South Africa, value ($m), 2004?09 11
Table 6: Dessert mixes, South Africa, value forecast ($m), 2009?14 11
Table 7: Dessert mixes, South Africa, volume (kg, million), 2004?09 12
Table 8: Dessert mixes, South Africa, volume forecast (kg, million), 2009?14 13
Table 9: Dessert mixes, South Africa, brand share by value (%), 2008?09 14
Table 10: Dessert mixes, South Africa, value by brand (ZARm), 2008?09 14
Table 11: Dessert mixes, South Africa, company share by value (%), 2008?09 16
Table 12: Dessert mixes, South Africa, value by company (ZARm), 2008?09 16
Table 13: Dessert mixes, South Africa, distribution channels by value (%), 2008?09 17
Table 14: Dessert mixes, South Africa, value by distribution channel (ZARm), 2008?09 17
Table 15: Dessert mixes, South Africa, expenditure per capita (ZAR), 2004?09 19
Table 16: Dessert mixes, South Africa, forecast expenditure per capita (ZAR), 2009?14 19
Table 17: Dessert mixes, South Africa, expenditure per capita ($), 2004?09 20
Table 18: Dessert mixes, South Africa, forecast expenditure per capita ($), 2009?14 20
Table 19: Dessert mixes, South Africa, consumption per capita (kg), 2004?09 21
Table 20: Dessert mixes, South Africa, forecast consumption per capita (kg), 2009?14 21
Table 21: South Africa population, by age group, 2004?09 (millions) 22
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 23
Table 23: South Africa population, by gender, 2004?09 (millions) 23
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 24
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 24
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 24
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 25
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 25
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: South Africa consumer price index, 2004?09 (2000=100) 26
Table 32: South Africa consumer price index, 2009?14 (2000=100) 26
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