TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dessert mixes 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dessert Mixes 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Dessert mixes, Venezuela, value (VEFm), 2004?14 10
Figure 2: Dessert mixes, Venezuela, volume (kg, million), 2004?14 13
Figure 3: Dessert mixes, Venezuela, company share by value (%), 2008?09 16
Figure 4: Dessert mixes, Venezuela, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: Dessert mixes category definitions 3
Table 2: Dessert mixes distribution channels 4
Table 3: Dessert mixes, Venezuela, value (VEFm), 2004?09 9
Table 4: Dessert mixes, Venezuela, value forecast (VEFm), 2009?14 10
Table 5: Dessert mixes, Venezuela, value ($m), 2004?09 11
Table 6: Dessert mixes, Venezuela, value forecast ($m), 2009?14 11
Table 7: Dessert mixes, Venezuela, volume (kg, million), 2004?09 12
Table 8: Dessert mixes, Venezuela, volume forecast (kg, million), 2009?14 13
Table 9: Dessert mixes, Venezuela, brand share by value (%), 2008?09 14
Table 10: Dessert mixes, Venezuela, value by brand (VEFm), 2008?09 15
Table 11: Dessert mixes, Venezuela, company share by value (%), 2008?09 17
Table 12: Dessert mixes, Venezuela, value by company (VEFm), 2008?09 17
Table 13: Dessert mixes, Venezuela, distribution channels by value (%), 2008?09 18
Table 14: Dessert mixes, Venezuela, value by distribution channel (VEFm), 2008?09 18
Table 15: Dessert mixes, Venezuela, expenditure per capita (VEF), 2004?09 20
Table 16: Dessert mixes, Venezuela, forecast expenditure per capita (VEF), 2009?14 20
Table 17: Dessert mixes, Venezuela, expenditure per capita ($), 2004?09 21
Table 18: Dessert mixes, Venezuela, forecast expenditure per capita ($), 2009?14 21
Table 19: Dessert mixes, Venezuela, consumption per capita (kg), 2004?09 22
Table 20: Dessert mixes, Venezuela, forecast consumption per capita (kg), 2009?14 22
Table 21: Venezuela population, by age group, 2004?09 (millions) 23
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 24
Table 23: Venezuela population, by gender, 2004?09 (millions) 24
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 25
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 25
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 25
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 26
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 26
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 27
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 27
[Inhaltsverzeichnis ausblenden]