Digital SLR Cameras Driving Growth of the Digital Camera Market

Digitization has helped the growth of many consumer electronics products and digital cameras are one of the beneficiaries of this technological advancement. The digital camera industry had seen unprecedented growth in the recent past, but the global economic environment has slowed its pace.

One of the segments of the digital camera market – the single lens reflex (SLR) cameras, which give photographers enough room for experimentation with interchangeable lenses - is growing at a higher rate. Digital SLRs help achieve a broader range of quality photographs with better image sensors and processors.

The popularity and acceptance of SLR cameras could be estimated from the fact that during the year ended March 2008, global shipment of digital SLR camera reached the same level achieved by the conventional film SLRs in 1981 with 7.5 million units. Digital SLR cameras hold immense potential for growth in the future with the ease of their usage, digitization, major innovations, diversity in product concepts, declining prices and growth in emerging markets.

Emerging markets especially China, India, and Eastern Europe are experiencing strong growth in the sales of digital SLR cameras, while the growth rate has slowed in Japan and the United States. Although the market for digital cameras is expanding, the profit margins of the overall industry have been shrinking because of the fierce price war.

In the near future, growth of the digital camera market will be driven mostly by digital SLR cameras. The current economic slowdown is expected to affect the shipment of compact cameras or cameras with built-in-lenses. Further, as digital SLR sales are driving the camera market, so are the dedicated accessories like interchangeable lenses. The market for interchangeable lens is expected to grow as a result of the rapid market penetration of digital SLR cameras
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1. Introduction: Digital Cameras

2. Digital Camera Market: An Overview

3. Digital SLR Market: Size and Growth

4. Interchangeable Lens Market: Size and Growth

5. Growth Drivers

Digital SLRs driving growth of digital cameras
Growth in emerging markets
Elderly population – driving force for digital cameras

6. Market Trends

Shift from analog to digital cameras
Upward trend in megapixel counts
Increase in sales of wide-angle digital cameras
Digital frames – highest growth category in accessories market
Increasing competition and falling margins 17

7. Market Opportunities

China
India
Russia

8. Competitive Landscape

8.1 Digital Camera Market
8.2 Digital SLR Camera Market
8.3 Interchangeable Lenses Market

9. Company Analysis

9.1 Canon Inc.
9.1.1 Company Description
9.1.2 Camera Segment
9.1.3 Business Strategies

9.2 Nikon
9.2.1 Company Description
9.2.2 Camera Segment
8.2.3 Business Strategies

9.3 Olympus
9.3.1 Company Description
9.3.2 Camera Segment
9.3.3 Business Strategies


10. Market Forecast
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Global Shipments of Digital Cameras (Volume): 2004-2008
Global Shipments of Digital Cameras (Value): 2004-2008
Digital Cameras (Volume) Break-up: Compact & SLR - 2008
Global Shipments of Digital SLR Cameras (Volume): 2004-08
Global Shipments of Digital SLR Cameras (Value): 2004-2008
Shipment of Interchangeable lens for SLRs (Volume): 2004-08
Shipment of Interchangeable lens for SLRs (Value): 2003-08
Growth pattern in digital cameras: Compact vs. SLR: 2008-11
GDP growth: Emerging and advanced economies: 2000-2010
Proportion of 65-years and above in G-8 countries
Global sales of cameras: Digital versus analog: 2000-2008
Digital camera shipment by number of megapixels: 2007
Global shipment of digital cameras by geography: 2008
Global shipment of digital SLR cameras by geography: 2008
Digital camera shipments in China: 2007 vs. 2008
Indian digital camera market (Volume): 2006-2010E
Russian digital camera market (Volume): 2005-2007
Global market share of digital camera by players: 2008
Global market share of digital SLR camera by players: 2007
Global market share trend - digital SLR camera: 2004-2007
Market share of interchangeable lenses - SLR camera: 2007
Canon – Sales of Cameras (Value): 2004-2008
Canon–Sales of Cameras - digital and SLR (Volume): 2004-08
Nikon–Sales of Cameras - digital and SLR (Volume): 2004-07
Nikon–Sales of Cameras-digital and SLR digital (Value): 2004-07
Olympus–Sales of Cameras-digital and SLR (Volume): 2004-07
Global Shipments of Digital Cameras - Forecast: 2009-2011
Global Shipments of Digital SLR Cameras - Forecast: 2009-2011
Global Shipments of Digital Cameras by Region - Forecast: 2009-2011
Global Shipments of Digital SLR Cameras by Region - Forecast: 2009-2011
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