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Digital music distribution: markets, analysis and forecasts 2010 - the continued impact of mobile music and itunesÜbersetzung: Digitaler Musik-Vertrieb: Märkte, Analyse und Prognosen 2010- die anhaltenden Auswirkungen der mobilen Musik-und iTunes
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According to a recent report on CNN, 'total revenue from U.S. music sales and licensing plunged' between the years 1999 and 2009. They said that 'at the end of last year, the music business was worth .....
According to a recent report on CNN, 'total revenue from U.S. music sales and licensing plunged' between the years 1999 and 2009. They said that 'at the end of last year, the music business was worth half of what it was ten years ago and the decline doesn't look like it will be slowing anytime soon'. Many believe that the main reason for this decline is the increased popularity of digital music. The report quotes the former Head of Yahoo Music as saying 'The CD is still disappearing, and nothing is replacing it in entirety as a revenue generator. Digital downloads are not even going to replace what the CD business did for the industry." However, digital licensing revenue has reached toward $100 billion in 2009, and we expect it to grow even further in the next couple of years. Digital distribution and music on the mobile platform have extended past the confines of the ringtone and has developed on the mobile handset and the mobile web. Mobile music has become a business in its own right, with players both on and off the mobile platform. The growing reach of digital distribution via iTunes onto iPhones/mobile handsets and the mobile web has driven the reach of mobile music, and given the size of the mobile audience - this remains a valuable market to invest in content. As music content is moved from the physical to the digital platform, the mobile phone and mobile web are ideally placed to digitally distribute and develop mobile content, and tailor content directly to consumer demand. Our new report provides you with the essential business information you need at your disposal and poses a number of significant questions, such as: • Will the traditionally big players of music be the major players of digital distribution and mobile music? • Can large record companies maintain their position in a digitally mobile market? • Will the mobile handset continue to compete against stand alone digital music devices, or will they develop as combined technologies? Creating revenue from mobile music has also evolved, as the content and the method of access has become more sophisticated. Early subscription methods of high payments posed a low user experience which threatened to push all but the most dedicated niche markets away from the content. Digital distribution and mobile music has responded to the requirements of consumers in both the music providers and the mobile web. Charges on the mobile web have decreased and this has opened up the space for mobile music and increased the incentive for mobile subscribers to explore this content. The continuing success of convergence on the mobile handset has driven digital distribution and music players onto the mobile handset, and the link between the mobile handset and the mobile web is an important factor in mobile music. An increasing number of mobile handset vendors develop mobile music market products with their own mobile music services, further driving handsets that possess mobile music playing capabilities. As the market becomes increasingly crowded, competitors will need to establish strong competitive differentiation, and music services will have to offer the consumer innovative and unique selling points in order to gain market traction and retain consumers. Players across the industry will need to monitor and analyse mobile music and competitors in the digital distribution and mobile markets - and this report will help you. The digital distribution market is continuously evolving, but mobile music remains a constant factor. Mobile music is not without its problems and pitfalls, but the channel remains a valuable asset for competitors in the mobile market. Recent entries into the market place demonstrate that the mobile music market remains open and competitive - and you have an opportunity to succeed within it. This is a market in which hardware and software will compete and the link between the handset and the mobile web will further drive the use of mobile music, and be mutually beneficial in the market. Reading this exclusive management report will tell you the following: • Who are your main competitors in the digital distribution market and what are they doing now? • What strategies in the market can be best utilised to promote the content? • What is the impact of mobile music in the market and will this continue? • What impact will mobile subscriber behaviour and demand have on digital distribution? By reading this report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness. With the iPad/ iPhone, virtually all mobile handsets now featuring MP3 functionality, and the evolution of wireless headphones, the mobile phone is set to overtake the dedicated MP3 player as the user's choice for mobile music, but when? How is your company going to make the most of this opportunity? Can prices be kept comparable? Will the added functionality of the mobile handset give it an advantage or will users maintain 2 separate devices. Can the mobile handset compete with dedicated P3 players memory capabilities? Find out the answers to these and many other questions by buying this vital industry insight. Why you need to order this report today: • Brands/Marketers - Learn how to best utilise the market for your music brand, or how to drive your brand into the mobile music market. • Mobile Operators - Discover how to drive music content towards the mobile subscriber and how best to display this content. Learn how mobile music can benefit mobile operators. Mobile handset vendors - Learn how mobile music can influence the subscriber reach of handset vendors and the mutual influence between the handset and mobile music. Learn what strategies are best used in this market. Mobile music providers - Discover what opportunities exist in the mobile music market, in the development of the mobile web and mobile handsets available in the market. Learn about market issues specifically related to mobile music and competitors in this market. Who needs to read this report? Directors, VP and Senior managers in: • Digital distribution • Digital content • Mobile/Cellular carriers and operators • Mobile handset manufacturers • Mobile music providers • Mobile music brands/marketers • Mobile web content players This report shows you how the digital distribution market will develop worldwide – both technologically and commercially – from 2010 onwards. Report Highlights Companies Listed: 3 ACCESS Alcatel-Lucent Amena Amp'd AOL Apple Archos AT&T Wireless (formerly Cingular) Bell Labs BlackBerry Bluetooth Bouygues Telecom Carphone Warehouse Catalyst Chunghwa CNN CSL Disney Dopod EarthLink EMI eTF1 FET Flash France Telecom Fraunhofer Helio HMV HP HTC Hutchison 3G iMesh iRiver iTunes Java KDDI Lenovo LG Electronics Linux Lionsgate Loudeye Microsoft Mobiltron Mobistar Motorola MSN MTV MusicNet MusicStation Musiwave Napster New World Nokia Nokia Siemens NRJ NTT DoCoMo O2 Omnifone Openwave Optimus Optus Ora Orange Palm PalmSource PlayReady PlaysForSure PlayStation Polaroid PolyGram Pure Groove Qualcomm Real Rhapsody RIM Sagem Samsung Sandisk Sega SFR SK Telecom Smartone SoftBank Sony Sony BMG Sony Ericsson Sony NetServices SingTel Sprint Sunday Symbian Taiwan Cellular Telecom Italia Telefonica Telenor Telewide Telus Time Warner TMN T-Mobile Toshiba Tower Records True Tones TTP UBC Media Group Universal Universal Music Group V Cast Verizon Virgin Digital Virgin Mobile Vodacom Vodafone Wal-Mart Wanadoo Warner Music Wind Willcom Xbox Yahoo! Zing [Studien Infos ausblenden] |
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Table of Contents Executive Summary E.1 Apple and itunes in mobile E.2 Download drive: OTA vs. Sideloading E.3 The rival in competition: Omnifone’s MusicStation Introduction 1.1 Digital distribution in context Chart 1.1: Percentage of Music Phone Ownership by Country 1.2 Data boosts revenues for operators Figure 1.1: Mobile entertainment value chain Table 1.1: Selected digital distribution download deals and strategies of Big Four record labels 1.3 The next step in digital distribution Chart 1.2: Percentage of Mobile Subscribers Sideloading Music Chart 1.3: Percentage of Mobile Subscribers Downloading Music OTA 1.3.1 Digital options: OTA vs. sideloading 1.3.2 Apple and itunes - the digital marketplace 1.3.3 Rivalling itunes? Verizon’s V-Cast service 1.3.4 Digital Music Downloading (DMD) and TTP Table 1.2: Comparison of Online Music Download Services 1.3.5 OTA - the industry standard? 1.4 Industry issues to consider 1.5 Aims and objectives 1.6 Research methodology Apple 2.1 The iPod - Apple’s success story 2.1.1 Apple’s (UI) - user interface 2.2 iTunes is key to iPod’s success Chart 2.1 Apple iTunes sales Table 2.1 Average download speeds of 3Mb file 2.2.1 iTunes antitrust probe 2.2.2 Apple and DRM 2.3 Motorola - ROKR venture 2.3.1 ROKR fails to please 2.3.2 The ROKR - a lesson for the future? 2.4 The iPhone 2.4.1 The ‘i-buzz’: next generation Table 2.2 iPod and iPhone price comparisons 2.4.2 Will the iPhone succeed long-term? 2.4.3 The iPad: ‘the new tablet’ Chart 2.2 Mobile and Music Phone sales 2.4.4 Will more international operators carry the iPhone? 2.4.4.1 Will the operators be willing to cede control? 2.5 Accessing iTunes remotely Microsoft 3.1 Microsoft in wireless 3.1.1 Can Microsoft dominate the wireless market? 3.2 Microsoft in mobile handsets Chart 3.1: Microsoft Mobile and Embedded Devices Growth -2012 Chart 3.2: Microsoft Mobile and Embedded Devices Revenue Chart 3.3: Microsoft Mobile and Embedded Device Revenue Chart 3.4: Mobile Operating Systems Market Share 3.2.1 DRM and PlayReady 3.2.2 Alcatel-Lucent’s and Microsoft’s MP3 patent 3.3 The Zune Figure 3.1: The Zune and the iPod 3.3.2 Can Zune compete with the iPod? Chart 3.5: Choice of MP3 player likely to purchase Chart 3.6: MP3 purchase: First buy or upgrade? Chart 3.7: Percentage of Zune potential buyers upgrading Chart 3.8: Percentage of potential iPod buyers upgrading 3.3.1 Microsoft/Universal content agreement 3.3.2 Zune – the future 3.3.3 A Zune phone? 3.4 Marketplace – Microsoft’s answer to iTunes 3.4.1 Microsoft and DRM 3.4.2 Can Microsoft dominate the mobile market? Nokia 4.1 Nokia – the global handset market leader 4.1.1 Nokia’s management structure Figure 4.1: Nokia’s Organisational Structure 4.1.2 Nokia’s Multimedia Division 4.1.3 Nokia Siemens 4.2 Nokia in mobile music Chart 4.1: Nokia Mobile Phone Sales Forecast -2012 4.2.1 Nokia puts its weight into mobile music 4.2.2 Loudeye – Nokia’s route into mobile music downloads 4.2.3 Nokia acquires Loudeye 4.2.4 Nokia’s online music store Figure 4.2: David Bowie launches Nokia Music 4.2.5 Can Nokia Music compete with iTunes? 4.3 Nokia’s music strategy Chart 4.2: Nokia Music Phone Sales as Proportion of Total Phone Sales -2012 Omnifone and MusicStation 5.1 Omnifone and Musiwave launch MusicStation Table 5.1: Musiwave’s key existing operator customers 5.2 Can a mobile-first, ‘operator-centric’ solution be successful? Table 5.2: Will handset vendors carry MusicStation? 5.2.1 UK 3G mobile music download patterns Chart 5.2: Percentage of UK 3G Mobile Owners Using Full Track Music Downloads Chart 5.3: Percentage of UK non-3G Mobile Owners Using Full Track Downloads Table 5.3: Method for Downloading Full Track Music to Mobile Phones (UK) 5.3 If handset firms want to control the market, will operators allow this? Chart 5.4: Predicted MusicStation Revenue Share Other distribution strategies 6.1 Sony Ericsson Chart 6.1: Percentage of Key UK Handsets Used for Sideloaded Music Chart 6.2: Total UK Owners of Key Music Phones 6.1.1 Sony Ericsson becomes a market leader 6.2 DoCoMo and Japan 6.3 Helio 6.4 Motorola 6.4.1 Motorola: US mobile music market 6.5 Orange 6.5.1 Can Orange peel the Apple? 6.6 Samsung 6.6.1 Will Samsung offer its music store to mobile users? 6.7 Vodafone 6.7.1 Vodafone OTA downloads 6.7.2 Vodafone Radio DJ 6.8 3 6.9 Napster 6.9.1 Napster & O2 6.10 AT&T 6.10.1 Napster and AT&T 6.11 Virgin 6.11.1 DMD and radio broadcasting 6.11.1.2 UBC’s DMD trials 6.11.1.3 Is DMD the future of downloading? 6.11.2 Spotify 6.11.3 YouTube: Music Music download trends 7.1 How desirable is the music phone? Chart 7.1: Does your mobile phone have an MP3 player? Chart 7.2: Do you download tracks to your music phone? Chart 7.3: Would an MP3 player on your next phone persuade you to select this model over one without? 7.2 Can OTA downloading be profitable? Chart 7.4: Would you be prepared to pay more for an OTA download because of the convenience? Forecasts and conclusions 8.1 The future of mobile music downloads Chart 8.1: Global Mobile Music Revenue Growth - 2012 Chart 8.2: Global Mobile Music Download Revenue Share 2011 Chart 8.3: Percentage of Mobile Download Revenue Share - 2012 8.2 Changes in the mobile music business model 8.3 Can Apple continue its download dominance? 8.4 Changes in the mobile music landscape [Inhaltsverzeichnis ausblenden] |
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