TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Shanghai Hutchison WhiteCat Company Limited 25
The Procter & Gamble Company 27
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Asia-Pacific dishwashing products market value: $ million, 2006–10(e) 10
Table 2: Asia–Pacific dishwashing products market volume: million units, 2006–10(e) 11
Table 3: Asia-Pacific dishwashing products market segmentation I:% share, by value, 2010(e) 12
Table 4: Asia-Pacific dishwashing products market segmentation II: % share, by value, 2010(e) 13
Table 5: Asia-Pacific dishwashing products market share: % share, by value, 2010(e) 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 23
Table 10: Shanghai Hutchison WhiteCat Company Limited: key facts 25
Table 11: The Procter & Gamble Company: key facts 27
Table 12: The Procter & Gamble Company: key financials ($) 31
Table 13: The Procter & Gamble Company: key financial ratios 31
Table 14: Asia-Pacific dishwashing products market distribution: % share, by value, 2010(e) 33
Table 15: Asia-Pacific dishwashing products market value forecast: $ million, 2010–15 34
Table 16: Asia–Pacific dishwashing products market volume forecast: million units, 2010–15 35
LIST OF FIGURES
Figure 1: Asia-Pacific dishwashing products market value: $ million, 2006–10(e) 10
Figure 2: Asia–Pacific dishwashing products market volume: million units, 2006–10(e) 11
Figure 3: Asia-Pacific dishwashing products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Asia-Pacific dishwashing products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Asia-Pacific dishwashing products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the dishwashing products market in Asia-Pacific, 2010 15
Figure 7: Drivers of buyer power in the dishwashing products market in Asia-Pacific, 2010 16
Figure 8: Drivers of supplier power in the dishwashing products market in Asia-Pacific, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the dishwashing products market in Asia-Pacific, 2010 18
Figure 10: Factors influencing the threat of substitutes in the dishwashing products market in Asia-Pacific, 2010 19
Figure 11: Drivers of degree of rivalry in the dishwashing products market in Asia-Pacific, 2010 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 24
Figure 14: The Procter & Gamble Company: revenues & profitability 32
Figure 15: The Procter & Gamble Company: assets & liabilities 32
Figure 16: Asia-Pacific dishwashing products market distribution: % share, by value, 2010(e) 33
Figure 17: Asia-Pacific dishwashing products market value forecast: $ million, 2010–15 34
Figure 18: Asia–Pacific dishwashing products market volume forecast: million units, 2010–15 35
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