TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
The Procter & Gamble Company 21
Kao Corporation 27
Lion Corporation 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Japan dishwashing products market value: $ million, 2006–10(e) 10
Table 2: Japan dishwashing products market volume: million units, 2006–10(e) 11
Table 3: Japan dishwashing products market segmentation I:% share, by value, 2010(e) 12
Table 4: Japan dishwashing products market segmentation II: % share, by value, 2010(e) 13
Table 5: Japan dishwashing products market share: % share, by value, 2010(e) 14
Table 6: The Procter & Gamble Company: key facts 21
Table 7: The Procter & Gamble Company: key financials ($) 25
Table 8: The Procter & Gamble Company: key financial ratios 25
Table 9: Kao Corporation: key facts 27
Table 10: Kao Corporation: key financials ($) 29
Table 11: Kao Corporation: key financials (¥) 29
Table 12: Kao Corporation: key financial ratios 29
Table 13: Lion Corporation: key facts 31
Table 14: Lion Corporation: key financials ($) 33
Table 15: Lion Corporation: key financials (¥) 33
Table 16: Lion Corporation: key financial ratios 33
Table 17: Japan dishwashing products market distribution: % share, by value, 2010(e) 35
Table 18: Japan dishwashing products market value forecast: $ million, 2010–15 36
Table 19: Japan dishwashing products market volume forecast: million units, 2010–15 37
Table 20: Japan size of population (million), 2006–10 38
Table 21: Japan gdp (constant 2000 prices, $ billion), 2006–10 38
Table 22: Japan gdp (current prices, $ billion), 2006–10 38
Table 23: Japan inflation, 2006–10 39
Table 24: Japan consumer price index (absolute), 2006–10 39
Table 25: Japan exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: Japan dishwashing products market value: $ million, 2006–10(e) 10
Figure 2: Japan dishwashing products market volume: million units, 2006–10(e) 11
Figure 3: Japan dishwashing products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Japan dishwashing products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Japan dishwashing products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the dishwashing products market in Japan, 2010 15
Figure 7: Drivers of buyer power in the dishwashing products market in Japan, 2010 16
Figure 8: Drivers of supplier power in the dishwashing products market in Japan, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the dishwashing products market in Japan, 2010 18
Figure 10: Factors influencing the threat of substitutes in the dishwashing products market in Japan, 2010 19
Figure 11: Drivers of degree of rivalry in the dishwashing products market in Japan, 2010 20
Figure 12: The Procter & Gamble Company: revenues & profitability 26
Figure 13: The Procter & Gamble Company: assets & liabilities 26
Figure 14: Kao Corporation: revenues & profitability 30
Figure 15: Kao Corporation: assets & liabilities 30
Figure 16: Lion Corporation: revenues & profitability 34
Figure 17: Lion Corporation: assets & liabilities 34
Figure 18: Japan dishwashing products market distribution: % share, by value, 2010(e) 35
Figure 19: Japan dishwashing products market value forecast: $ million, 2010–15 36
Figure 20: Japan dishwashing products market volume forecast: million units, 2010–15 37
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