Documents & Records Management: An Analysis of Market Trends to 2013

As the global economy shows few signs of recovery from the downturn, the DRM market is expected to show a healthy growth despite certain challenges in the post-consolidation phase. This report aims to provide clarity to vendors and investors in DRM solutions by bringing together a comprehensive view of the market dynamics and analyzing the growth opportunities.

Report Highlights
The DRM market has gone through significant consolidation activity over the last three years and is now witnessing the entry of a new genre of vendors. The market is expected to attract user investments at a healthy rate, but certain challenges around product rationalization need to be addressed.

Technology evolution in the DRM market has been driven by user preferences for rationalized portfolios, broader content management functionality and newer paradigms such as social computing. The convergence between traditional DRM and ECM is increasingly evident, with collaboration and workflow management now perceived as standard DRM features.

Datamonitor's analysis of the changing dynamics in the competitive landscape and market preferences calls for a re-evaluation of go-to-market strategies. Datamonitor believes vendors should assess the diversity of end-user needs and increased competition and target specific channels to reach customers.
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Overview 1
Catalyst 1
Summary 1
Market Developments 6
Unified communications: the evolution of intelligent communication 6
Globalization and productivity improvements are driving UC deployments 7
Microsoft and IBM continue to shape the UC market 7
Vendor consolidation is expected in 2009 8
The unified communications Decision Matrix 9
Expanded Unified Communications Decision Matrix 11
Shortlist: Avaya, Cisco and Siemens Enterprise Communications 12
Consider: Alcatel-Lucent and Nortel 12
Explore: Interactive Intelligence, ShoreTel and TeleWare 13
Market Leaders 14
Market leaders: technology assessment 14
Market leaders: user sentiment 15
Market leaders: market impact 17
Vendor Analysis 19
Alcatel-Lucent: UC radars 19
Avaya: UC radars 21
Cisco: UC radars 23
Interactive Intelligence: UC radars 25
Nortel: UC radars 27
ShoreTel: UC radars 29
Siemens Enterprise Communications: UC radars 31
TeleWare: UC radars 33
The UC market is maturing and a diverse range of vendors are competing 35
APPENDIX 36
Summary scores 36
Definitions 37
Datamonitor ratings 37
Extended methodology 37
Methodology 40
Further reading 40
Ask the analyst 40
Datamonitor consulting 40
Disclaimer 40
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Table 1: Global license revenues across various enterprise application segments, $ millions 10
Table 2: Global license revenues by Enterprise Content Management segment, $ millions 11
Table 3: Enterprise incidence of DRM sub-segments in 2008 12
Table 4: Global DRM license revenues by region, $ millions 15
Table 5: Global DRM license revenues by vertical market, $ millions 20
Table 6: Global DRM license revenues by vertical market, $ millions 22
Table 7: Effects of various influencing factors on the size and timescale of DRM investments 34
Table 8: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10) 38
Table 9: What is your preferred approach to buying DRM solutions? 43
Table 10: Proportion of enterprises using the direct supplier channel for DRM 44
Table 11: Proportion of enterprises using the reseller channel for DRM 45
Table 12: What is your preferred approach to deploying DRM solutions? 46
Table 13: Proportion of enterprises using the Hosted DRM solutions 47
Figure 1: DRM solutions are exhibiting a higher growth rate than other enterprise applications 10
Figure 2: DRM is the largest and the slowest-growth segment in ECM 11
Figure 3: DRM is the largest and the slowest-growing segment in ECM 12
Figure 4: Proportion of enterprises planning to make DRM investments within 6 months (by date of survey) 13
Figure 5: Proportion of enterprises planning to make DRM investments in 6 to 24 months (by date of survey) 13
Figure 6: Global DRM license revenue opportunity by region, $ millions 14
Figure 7: Countries with the highest growth in DRM License Revenues, CAGR 2008-2013 16
Figure 8: Countries with the lowest growth in DRM license revenues, CAGR 2008-2013 17
Figure 9: % of enterprises stating that DRM projects are their most important engagement (by country) 18
Figure 10: DRM license revenues by vertical market, $ millions 19
Figure 11: Global DRM license revenues by vertical market, $ millions 21
Figure 12: Proportion of enterprises (%) that have invested in DRM by vertical market 22
Figure 13: Proportion of enterprises (%) planning DRM investment by segment and vertical market 23
Figure 14: Proportion of enterprises to have invested in DRM by size band (revenues) 25
Figure 15: Proportion of enterprises to have invested in DRM by size band (number of employees) 25
Figure 16: Proportion of enterprises planning to make DRM investments within six to 24 months 26
Figure 17: Proportion of enterprises planning to make DRM investments within six to 24 months 26
Figure 18: The expanding DRM domain blurs the boundaries with ECM 28
Figure 19: Records and the associated metadata as the unique mechanism for information management 29
Figure 20: The scope of DRM integration 31
Figure 21: Global DRM market revenue share by vendor segmentation 36
Figure 22: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10) 37
Figure 23: Which vendors do you consider as leaders in the DRM market? (multiple responses accepted) 38
Figure 24: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10) 39
Figure 25: DRM vendor standings in terms of technology strength and perceived product quality 40
Figure 26: Importance of DRM vendor attributes, rating on a scale of 1 (not important) to 4 (very important) 41
Figure 27: DRM vendor standings, value for money and service quality (rating scale 1-10) 42
Figure 28: Channel preferences of users in the DRM space, percentage of respondents 43
Figure 29: Proportion of enterprises engaging with direct suppliers for DRM solutions 44
Figure 30: Proportion of enterprises engaging with resellers for DRM solutions 45
Figure 31: What is your preferred approach to deploying DRM solutions? 46
Figure 32: The prevalence of Hosted DRM solutions by enterprise size band (revenues) 47
Table 10: Proportion of enterprises using the direct supplier channel for DRM 44
Table 11: Proportion of enterprises using the reseller channel for DRM 45
Table 12: What is your preferred approach to deploying DRM solutions? 46
Table 13: Proportion of enterprises using the Hosted DRM solutions 47
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