Dried Food in the US to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Ebro Puleva S.A. 36
Kraft Foods, Inc. 38
Chapter 5 Category Analysis: Dried Pasta/Noodles 41
Value analysis (US Dollar), 2004?09 41
Value analysis (US Dollar), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Dessert Mixes 55
Value analysis (US Dollar), 2004?09 55
Value analysis (US Dollar), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Dried Ready Meals 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Category Analysis: Rice 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 78
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 10 New Product Development 97
Product launches over time 97
Recent product launches 99
Chapter 11 Macroeconomic Profile 100
Macroeconomic Indicators 100
Chapter 12 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 13 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Dried food, US, value by category ($m), 2004?14 22
Figure 2: Dried food, US, category growth comparison, by value, 2004?14 22
Figure 3: Dried food, US, volume by category (kg, million), 2004?14 25
Figure 4: Dried food, US, category growth comparison, by volume, 2004?14 25
Figure 5: Dried food, US, company share by value (%), 2008?09 28
Figure 6: Dried food, US, distribution channels by value (%), 2008?09 32
Figure 7: Dried pasta/noodles, US, value by segment ($m), 2004?14 43
Figure 8: Dried pasta/noodles, US, category growth comparison, by value, 2004?14 43
Figure 9: Dried pasta/noodles, US, volume by segment (kg, million), 2004?14 46
Figure 10: Dried pasta/noodles, US, category growth comparison, by volume, 2004?14 46
Figure 11: Dried pasta/noodles, US, company share by value (%), 2008?09 49
Figure 12: Dried pasta/noodles, US, distribution channels by value (%), 2008?09 52
Figure 13: Dessert mixes, US, value ($m), 2004?14 56
Figure 14: Dessert mixes, US, volume (kg, million), 2004?14 58
Figure 15: Dessert mixes, US, company share by value (%), 2008?09 60
Figure 16: Dessert mixes, US, distribution channels by value (%), 2008?09 63
Figure 17: Dried ready meals, US, value ($m), 2004?14 67
Figure 18: Dried ready meals, US, volume (kg, million), 2004?14 69
Figure 19: Dried ready meals, US, company share by value (%), 2008?09 71
Figure 20: Dried ready meals, US, distribution channels by value (%), 2008?09 74
Figure 21: Rice, US, value ($m), 2004?14 78
Figure 22: Rice, US, volume (kg, million), 2004?14 80
Figure 23: Rice, US, company share by value (%), 2008?09 82
Figure 24: Rice, US, distribution channels by value (%), 2008?09 85
Figure 25: Global dried food market split (value terms, 2009), top five countries 89
Figure 26: Global dried food market value, 2004–09, top five countries 91
Figure 27: Global dried food market split (volume terms, 2009), top five countries 93
Figure 28: Global dried food market volume, 2004–09, top five countries 95
Figure 29: Annual data review process 106

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, US, value by category ($m), 2004?09 20
Table 4: Dried food, US, value forecast by category ($m), 2009?14 21
Table 5: Dried food, US, volume by category (kg, million), 2004?09 23
Table 6: Dried food, US, volume forecast by category (kg, million), 2009?14 24
Table 7: Dried food, US, brand share by value (%), 2008?09 26
Table 8: Dried food, US, value by brand ($m), 2008?09 27
Table 9: Dried food, US, company share by value (%), 2008?09 29
Table 10: Dried food, US, value by company ($m), 2008?09 30
Table 11: Dried food, US, distribution channels by value (%), 2008?09 31
Table 12: Dried food, US, value by distribution channel ($m), 2008?09 31
Table 13: Dried food, US, expenditure per capita ($), 2004?09 33
Table 14: Dried food, US, forecast expenditure per capita ($), 2009?14 34
Table 15: Dried food, US, consumption per capita (kg), 2004?09 34
Table 16: Dried food, US, forecast consumption per capita (kg), 2009?14 35
Table 17: Ebro Puleva S.A. key facts 36
Table 18: Kraft Foods, Inc. key facts 38
Table 19: Dried pasta/noodles, US, value by segment ($m), 2004?09 41
Table 20: Dried pasta/noodles, US, value forecast by segment ($m), 2009?14 42
Table 21: Dried pasta/noodles, US, volume by segment (kg, million), 2004?09 44
Table 22: Dried pasta/noodles, US, volume forecast by segment (kg, million), 2009?14 45
Table 23: Dried pasta/noodles, US, brand share by value (%), 2008?09 47
Table 24: Dried pasta/noodles, US, value by brand ($m), 2008?09 48
Table 25: Dried pasta/noodles, US, company share by value (%), 2008?09 50
Table 26: Dried pasta/noodles, US, value by company ($m), 2008?09 50
Table 27: Dried pasta/noodles, US, distribution channels by value (%), 2008?09 51
Table 28: Dried pasta/noodles, US, value by distribution channel ($m), 2008?09 51
Table 29: Dried pasta/noodles, US, expenditure per capita ($), 2004?09 53
Table 30: Dried pasta/noodles, US, forecast expenditure per capita ($), 2009?14 53
Table 31: Dried pasta/noodles, US, consumption per capita (kg), 2004?09 54
Table 32: Dried pasta/noodles, US, forecast consumption per capita (kg), 2009?14 54
Table 33: Dessert mixes, US, value ($m), 2004?09 55
Table 34: Dessert mixes, US, value forecast ($m), 2009?14 56
Table 35: Dessert mixes, US, volume (kg, million), 2004?09 57
Table 36: Dessert mixes, US, volume forecast (kg, million), 2009?14 58
Table 37: Dessert mixes, US, brand share by value (%), 2008?09 59
Table 38: Dessert mixes, US, value by brand ($m), 2008?09 59
Table 39: Dessert mixes, US, company share by value (%), 2008?09 61
Table 40: Dessert mixes, US, value by company ($m), 2008?09 61
Table 41: Dessert mixes, US, distribution channels by value (%), 2008?09 62
Table 42: Dessert mixes, US, value by distribution channel ($m), 2008?09 62
Table 43: Dessert mixes, US, expenditure per capita ($), 2004?09 64
Table 44: Dessert mixes, US, forecast expenditure per capita ($), 2009?14 64
Table 45: Dessert mixes, US, consumption per capita (kg), 2004?09 65
Table 46: Dessert mixes, US, forecast consumption per capita (kg), 2009?14 65
Table 47: Dried ready meals, US, value ($m), 2004?09 66
Table 48: Dried ready meals, US, value forecast ($m), 2009?14 67
Table 49: Dried ready meals, US, volume (kg, million), 2004?09 68
Table 50: Dried ready meals, US, volume forecast (kg, million), 2009?14 69
Table 51: Dried ready meals, US, brand share by value (%), 2008?09 70
Table 52: Dried ready meals, US, value by brand ($m), 2008?09 70
Table 53: Dried ready meals, US, company share by value (%), 2008?09 72
Table 54: Dried ready meals, US, value by company ($m), 2008?09 72
Table 55: Dried ready meals, US, distribution channels by value (%), 2008?09 73
Table 56: Dried ready meals, US, value by distribution channel ($m), 2008?09 73
Table 57: Dried ready meals, US, expenditure per capita ($), 2004?09 75
Table 58: Dried ready meals, US, forecast expenditure per capita ($), 2009?14 75
Table 59: Dried ready meals, US, consumption per capita (kg), 2004?09 76
Table 60: Dried ready meals, US, forecast consumption per capita (kg), 2009?14 76
Table 61: Rice, US, value ($m), 2004?09 77
Table 62: Rice, US, value forecast ($m), 2009?14 78
Table 63: Rice, US, volume (kg, million), 2004?09 79
Table 64: Rice, US, volume forecast (kg, million), 2009?14 80
Table 65: Rice, US, brand share by value (%), 2008?09 81
Table 66: Rice, US, value by brand ($m), 2008?09 81
Table 67: Rice, US, company share by value (%), 2008?09 83
Table 68: Rice, US, value by company ($m), 2008?09 83
Table 69: Rice, US, distribution channels by value (%), 2008?09 84
Table 70: Rice, US, value by distribution channel ($m), 2008?09 84
Table 71: Rice, US, expenditure per capita ($), 2004?09 86
Table 72: Rice, US, forecast expenditure per capita ($), 2009?14 86
Table 73: Rice, US, consumption per capita (kg), 2004?09 87
Table 74: Rice, US, forecast consumption per capita (kg), 2009?14 87
Table 75: Global dried food market value, 2009 88
Table 76: Global dried food market split (value terms ($m), 2009), top five countries 91
Table 77: Global dried food market volume, 2009 92
Table 78: Global dried food market split (volume terms, 2009), top five countries 95
Table 79: Leading players, top five countries 96
Table 80: US dried food new product launches reports, by company (top five companies), 2009 97
Table 81: US dried food new product launches SKUs, by company (top five companies), 2009 97
Table 82: US dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 83: US dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 84: US dried food new product launches (reports), by package tags or claims (top 10 claims), 2009 99
Table 85: US dried food new product launches - recent five launches (2009) 99
Table 86: US population, by age group, 2004?09 (millions) 100
Table 87: US population forecast, by age group, 2009?14 (millions) 101
Table 88: US population, by gender, 2004?09 (millions) 101
Table 89: US population forecast, by gender, 2009?14 (millions) 102
Table 90: US nominal GDP, 2004?09 ($bn, nominal prices) 102
Table 91: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 102
Table 92: US real GDP, 2004?09 ($bn, 2000 prices) 103
Table 93: US real GDP forecast, 2009?14 ($bn, 2000 prices) 103
Table 94: US consumer price index, 2004?09 (2000=100) 104
Table 95: US consumer price index, 2009?14 (2000=100) 104


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