Dried Food in Brazil to 2013

Introduction

This databook provides key data and information on the dried food market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodle, rice and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Brazil increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The rice category led the dried food market in Brazil, accounting for a share of 76.5%.

Leading players in Brazilian dried food market include Josapar-Joaquim Oliveira S.A. Participações, Camil Alimentos SA and Ebro Puleva SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Brazil increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The rice category led the dried food market in Brazil, accounting for a share of 76.5%.

Leading players in Brazilian dried food market include Josapar-Joaquim Oliveira S.A. Participações, Camil Alimentos SA and Ebro Puleva SA.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried ready meals 3
Summary category level: dried pasta/noodles 4
Summary category level: rice 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Brazilian Real), 2003?08 19
Value analysis (Brazilian Real), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 39
Ebro Puleva SA 39
Chapter 5 Category Analysis: Dried Ready Meals 41
Value analysis (Brazilian Real), 2003?08 41
Value analysis (Brazilian Real), 2008?13 42
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Dried Pasta/Noodles 53
Value analysis (Brazilian Real), 2003?08 53
Value analysis (Brazilian Real), 2008?13 54
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Rice 70
Value analysis (Brazilian Real), 2003?08 70
Value analysis (Brazilian Real), 2008?13 71
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Country Comparison 83
Value 83
Volume 87
Market share 91
Chapter 9 PESTLE Analysis 92
Summary 92
Political analysis 94
Economic analysis 97
Social analysis 102
Technology analysis 106
Legal analysis 109
Environmental analysis 113
Chapter 10 New Product Development 117
Product launches over time 117
Recent product launches 119
Chapter 11 Macroeconomic Profile 120
Macroeconomic indicators 120
Chapter 12 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130


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LIST OF FIGURES
Figure 1: Brazil dried food value and value forecast, 2003?13 (BRLm, nominal prices) 21
Figure 2: Brazil dried food category growth comparison, by value, 2003?13 24
Figure 3: Brazil dried food volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: Brazil dried food category growth comparison, by volume, 2003?13 27
Figure 5: Brazil dried food company share, by value, 2007?08 (%) 30
Figure 6: Brazil dried food distribution channels, by value, 2007?08 (%) 34
Figure 7: Brazil dried ready meals value and value forecast, 2003?13 (BRLm, nominal prices) 42
Figure 8: Brazil dried ready meals volume and volume forecast, 2003?13 (kg, million) 45
Figure 9: Brazil dried ready meals distribution channels, by value, 2007?08 (%) 49
Figure 10: Brazil dried pasta/noodles value and value forecast, 2003?13 (BRLm, nominal prices) 55
Figure 11: Brazil dried pasta/noodles category growth comparison, by value, 2003?13 57
Figure 12: Brazil dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 60
Figure 13: Brazil dried pasta/noodles category growth comparison, by volume, 2003?13 60
Figure 14: Brazil dried pasta/noodles company share, by value, 2007?08 (%) 63
Figure 15: Brazil dried pasta/noodles distribution channels, by value, 2007?08 (%) 66
Figure 16: Brazil rice value and value forecast, 2003?13 (BRLm, nominal prices) 71
Figure 17: Brazil rice volume and volume forecast, 2003?13 (kg, million) 74
Figure 18: Brazil rice company share, by value, 2007?08 (%) 76
Figure 19: Brazil rice distribution channels, by value, 2007?08 (%) 79
Figure 20: Global dried food market split (value terms, 2008), top five countries 84
Figure 21: Global dried food market value, 2003–08, top five countries 86
Figure 22: Global dried food market split (volume terms, 2008), top five countries 88
Figure 23: Global dried food market volume, 2003–08, top five countries 90
Figure 24: Annual data review process 126


LIST OF TABLES
Table 1: Dried food category definitions 8
Table 2: Dried food distribution channels 9
Table 3: Brazil dried food value, 2003?08 (BRLm, nominal prices) 19
Table 4: Brazil dried food value forecast, 2008?13 (BRLm, nominal prices) 20
Table 5: Brazil dried food value, 2003?08 ($m, nominal prices) 22
Table 6: Brazil dried food value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Brazil dried food volume, 2003?08 (kg, million) 25
Table 8: Brazil dried food volume forecast, 2008?13 (kg, million) 26
Table 9: Brazil dried food brand share, by value, 2007?08 (%) 28
Table 10: Brazil dried food value, by brand 2007?08 (BRLm, nominal prices) 29
Table 11: Brazil dried food company share by value, 2007?08 (%) 31
Table 12: Brazil dried food value, by company, 2007?08 (BRLm, nominal prices) 32
Table 13: Brazil dried food distribution channels, by value, 2007?08 (%) 33
Table 14: Brazil dried food value, by distribution channel, 2007?08 (BRLm, nominal prices) 33
Table 15: Brazil dried food expenditure per capita, 2003?08 (BRL, nominal prices) 35
Table 16: Brazil dried food forecast expenditure per capita, 2008?13 (BRL, nominal prices) 36
Table 17: Brazil dried food expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Brazil dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 19: Brazil dried food consumption per capita, 2003?08 (kg) 37
Table 20: Brazil dried food forecast consumption per capita, 2008?13 (kg) 38
Table 21: Ebro Puleva SA key facts 39
Table 22: Brazil dried ready meals value, 2003?08 (BRLm, nominal prices) 41
Table 23: Brazil dried ready meals value forecast, 2008?13 (BRLm, nominal prices) 42
Table 24: Brazil dried ready meals value, 2003?08 ($m, nominal prices) 43
Table 25: Brazil dried ready meals value forecast, 2008?13 ($m, nominal prices) 43
Table 26: Brazil dried ready meals volume, 2003?08 (kg, million) 44
Table 27: Brazil dried ready meals volume forecast, 2008?13 (kg, million) 45
Table 28: Brazil dried ready meals brand share, by value, 2007?08 (%) 46
Table 29: Brazil dried ready meals value, by brand 2007?08 (BRLm, nominal prices) 46
Table 30: Brazil dried ready meals company share by value, 2007?08 (%) 47
Table 31: Brazil dried ready meals value, by company, 2007?08 (BRLm, nominal prices) 47
Table 32: Brazil dried ready meals distribution channels, by value, 2007?08 (%) 48
Table 33: Brazil dried ready meals value, by distribution channel, 2007?08 (BRLm, nominal prices) 48
Table 34: Brazil dried ready meals expenditure per capita, 2003?08 (BRL, nominal prices) 50
Table 35: Brazil dried ready meals forecast expenditure per capita, 2008?13 (BRL, nominal prices) 50
Table 36: Brazil dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 51
Table 37: Brazil dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 51
Table 38: Brazil dried ready meals consumption per capita, 2003?08 (kg) 52
Table 39: Brazil dried ready meals forecast consumption per capita, 2008?13 (kg) 52
Table 40: Brazil dried pasta/noodles value, 2003?08 (BRLm, nominal prices) 53
Table 41: Brazil dried pasta/noodles value forecast, 2008?13 (BRLm, nominal prices) 54
Table 42: Brazil dried pasta/noodles value, 2003?08 ($m, nominal prices) 56
Table 43: Brazil dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 56
Table 44: Brazil dried pasta/noodles volume, 2003?08 (kg, million) 58
Table 45: Brazil dried pasta/noodles volume forecast, 2008?13 (kg, million) 59
Table 46: Brazil dried pasta/noodles brand share, by value, 2007?08 (%) 61
Table 47: Brazil dried pasta/noodles value, by brand 2007?08 (BRLm, nominal prices) 62
Table 48: Brazil dried pasta/noodles company share by value, 2007?08 (%) 64
Table 49: Brazil dried pasta/noodles value, by company, 2007?08 (BRLm, nominal prices) 64
Table 50: Brazil dried pasta/noodles distribution channels, by value, 2007?08 (%) 65
Table 51: Brazil dried pasta/noodles value, by distribution channel, 2007?08 (BRLm, nominal prices) 65
Table 52: Brazil dried pasta/noodles expenditure per capita, 2003?08 (BRL, nominal prices) 67
Table 53: Brazil dried pasta/noodles forecast expenditure per capita, 2008?13 (BRL, nominal prices) 67
Table 54: Brazil dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 68
Table 55: Brazil dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 56: Brazil dried pasta/noodles consumption per capita, 2003?08 (kg) 69
Table 57: Brazil dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 69
Table 58: Brazil rice value, 2003?08 (BRLm, nominal prices) 70
Table 59: Brazil rice value forecast, 2008?13 (BRLm, nominal prices) 71
Table 60: Brazil rice value, 2003?08 ($m, nominal prices) 72
Table 61: Brazil rice value forecast, 2008?13 ($m, nominal prices) 72
Table 62: Brazil rice volume, 2003?08 (kg, million) 73
Table 63: Brazil rice volume forecast, 2008?13 (kg, million) 74
Table 64: Brazil rice brand share, by value, 2007?08 (%) 75
Table 65: Brazil rice value, by brand 2007?08 (BRLm, nominal prices) 75
Table 66: Brazil rice company share by value, 2007?08 (%) 77
Table 67: Brazil rice value, by company, 2007?08 (BRLm, nominal prices) 77
Table 68: Brazil rice distribution channels, by value, 2007?08 (%) 78
Table 69: Brazil rice value, by distribution channel, 2007?08 (BRLm, nominal prices) 78
Table 70: Brazil rice expenditure per capita, 2003?08 (BRL, nominal prices) 80
Table 71: Brazil rice forecast expenditure per capita, 2008?13 (BRL, nominal prices) 80
Table 72: Brazil rice expenditure per capita, 2003?08 ($, nominal prices) 81
Table 73: Brazil rice forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 74: Brazil rice consumption per capita, 2003?08 (kg) 82
Table 75: Brazil rice forecast consumption per capita, 2008?13 (kg) 82
Table 76: Global dried food market value, 2008 83
Table 77: Global dried food market split (value terms ($m), 2008), top five countries 86
Table 78: Global dried food market volume, 2008 87
Table 79: Global dried food market split (volume terms, 2008), top five countries 90
Table 80: Leading players, top five countries 91
Table 81: Analysis of Brazil’s political landscape 94
Table 82: Analysis of Brazil’s economy 97
Table 83: Analysis of Brazil’s social system 102
Table 84: Analysis of Brazil’s technology landscape 106
Table 85: Analysis of Brazil’s legal landscape 109
Table 86: Analysis of Brazil’s environmental landscape 113
Table 87: Brazil dried food new product launches reports, by company (top five companies), 2008 117
Table 88: Brazil dried food new product launches SKUs, by company (top five companies), 2008 117
Table 89: Brazil dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 118
Table 90: Brazil dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 118
Table 91: Brazil dried food new product launches (reports), by package tags or claims (top 10 claims), 2008 119
Table 92: Brazil dried food new product launches (reports) - Recent five launches (2008) 119
Table 93: Brazil population, by age group, 2003?08 (millions) 120
Table 94: Brazil population forecast, by age group, 2008?13 (millions) 121
Table 95: Brazil population, by gender, 2003?08 (millions) 121
Table 96: Brazil population forecast, by gender, 2008?13 (millions) 122
Table 97: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 122
Table 98: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 122
Table 99: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 123
Table 100: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 123
Table 101: Brazil real GDP, 2003?08 ($bn, 2000 prices) 123
Table 102: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 124
Table 103: Brazil consumer price index, 2003?08 (2000=100) 124
Table 104: Brazil consumer price index, 2008?13 (2000=100) 124

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