Dried Food in Canada to 2013

Introduction

This databook provides key data and information on the dried food market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in Canada increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Canada, accounting for a share of 39.9%.

Leading players in Canadian dried food market include Unilever, Ebro Puleva and Kraft Foods, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Canada increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Canada, accounting for a share of 39.9%.

Leading players in Canadian dried food market include Unilever, Ebro Puleva and Kraft Foods, Inc..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Canadian Dollar), 2003?08 22
Value analysis (Canadian Dollar), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
Unilever 41
Ebro Puleva SA 43
Chapter 5 Category Analysis: Dessert Mixes 45
Value analysis (Canadian Dollar), 2003?08 45
Value analysis (Canadian Dollar), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 50
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Dried Ready Meals 57
Value analysis (Canadian Dollar), 2003?08 57
Value analysis (Canadian Dollar), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Dried Pasta/Noodles 70
Value analysis (Canadian Dollar), 2003?08 70
Value analysis (Canadian Dollar), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Rice 86
Value analysis (Canadian Dollar), 2003?08 86
Value analysis (Canadian Dollar), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 10 PESTLE Analysis 108
Summary 108
Political analysis 109
Economic analysis 112
Social analysis 116
Technological analysis 119
Legal analysis 124
Environmental analysis 128
Chapter 11 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 12 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 13 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 14 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145


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LIST OF FIGURES
Figure 1: Canada dried food value and value forecast, 2003?13 (C$m, nominal prices) 24
Figure 2: Canada dried food category growth comparison, by value, 2003?13 27
Figure 3: Canada dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Canada dried food category growth comparison, by volume, 2003?13 30
Figure 5: Canada dried food company share, by value, 2007?08 (%) 33
Figure 6: Canada dried food distribution channels, by value, 2007?08 (%) 36
Figure 7: Canada dessert mixes value and value forecast, 2003?13 (C$m, nominal prices) 46
Figure 8: Canada dessert mixes volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: Canada dessert mixes distribution channels, by value, 2007?08 (%) 53
Figure 10: Canada dried ready meals value and value forecast, 2003?13 (C$m, nominal prices) 58
Figure 11: Canada dried ready meals volume and volume forecast, 2003?13 (kg, million) 61
Figure 12: Canada dried ready meals company share, by value, 2007?08 (%) 63
Figure 13: Canada dried ready meals distribution channels, by value, 2007?08 (%) 66
Figure 14: Canada dried pasta/noodles value and value forecast, 2003?13 (C$m, nominal prices) 72
Figure 15: Canada dried pasta/noodles category growth comparison, by value, 2003?13 74
Figure 16: Canada dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 77
Figure 17: Canada dried pasta/noodles category growth comparison, by volume, 2003?13 77
Figure 18: Canada dried pasta/noodles company share, by value, 2007?08 (%) 79
Figure 19: Canada dried pasta/noodles distribution channels, by value, 2007?08 (%) 82
Figure 20: Canada rice value and value forecast, 2003?13 (C$m, nominal prices) 87
Figure 21: Canada rice volume and volume forecast, 2003?13 (kg, million) 90
Figure 22: Canada rice company share, by value, 2007?08 (%) 92
Figure 23: Canada rice distribution channels, by value, 2007?08 (%) 95
Figure 24: Global dried food market split (value terms, 2008), top five countries 100
Figure 25: Global dried food market value, 2003–08, top five countries 102
Figure 26: Global dried food market split (volume terms, 2008), top five countries 104
Figure 27: Global dried food market volume, 2003–08, top five countries 106
Figure 28: Annual data review process 141


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Canada dried food value, 2003?08 (C$m, nominal prices) 22
Table 4: Canada dried food value forecast, 2008?13 (C$m, nominal prices) 23
Table 5: Canada dried food value, 2003?08 ($m, nominal prices) 25
Table 6: Canada dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Canada dried food volume, 2003?08 (kg, million) 28
Table 8: Canada dried food volume forecast, 2008?13 (kg, million) 29
Table 9: Canada dried food brand share, by value, 2007?08 (%) 31
Table 10: Canada dried food value, by brand 2007?08 (C$m, nominal prices) 32
Table 11: Canada dried food company share by value, 2007?08 (%) 34
Table 12: Canada dried food value, by company, 2007?08 (C$m, nominal prices) 34
Table 13: Canada dried food distribution channels, by value, 2007?08 (%) 35
Table 14: Canada dried food value, by distribution channel, 2007?08 (C$m, nominal prices) 35
Table 15: Canada dried food expenditure per capita, 2003?08 (C$, nominal prices) 37
Table 16: Canada dried food forecast expenditure per capita, 2008?13 (C$, nominal prices) 38
Table 17: Canada dried food expenditure per capita, 2003?08 ($, nominal prices) 38
Table 18: Canada dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 39
Table 19: Canada dried food consumption per capita, 2003?08 (kg) 39
Table 20: Canada dried food forecast consumption per capita, 2008?13 (kg) 40
Table 21: Unilever key facts 41
Table 22: Ebro Puleva SA key facts 43
Table 23: Canada dessert mixes value, 2003?08 (C$m, nominal prices) 45
Table 24: Canada dessert mixes value forecast, 2008?13 (C$m, nominal prices) 46
Table 25: Canada dessert mixes value, 2003?08 ($m, nominal prices) 47
Table 26: Canada dessert mixes value forecast, 2008?13 ($m, nominal prices) 47
Table 27: Canada dessert mixes volume, 2003?08 (kg, million) 48
Table 28: Canada dessert mixes volume forecast, 2008?13 (kg, million) 49
Table 29: Canada dessert mixes brand share, by value, 2007?08 (%) 50
Table 30: Canada dessert mixes value, by brand 2007?08 (C$m, nominal prices) 50
Table 31: Canada dessert mixes company share by value, 2007?08 (%) 51
Table 32: Canada dessert mixes value, by company, 2007?08 (C$m, nominal prices) 51
Table 33: Canada dessert mixes distribution channels, by value, 2007?08 (%) 52
Table 34: Canada dessert mixes value, by distribution channel, 2007?08 (C$m, nominal prices) 52
Table 35: Canada dessert mixes expenditure per capita, 2003?08 (C$, nominal prices) 54
Table 36: Canada dessert mixes forecast expenditure per capita, 2008?13 (C$, nominal prices) 54
Table 37: Canada dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Canada dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Canada dessert mixes consumption per capita, 2003?08 (kg) 56
Table 40: Canada dessert mixes forecast consumption per capita, 2008?13 (kg) 56
Table 41: Canada dried ready meals value, 2003?08 (C$m, nominal prices) 57
Table 42: Canada dried ready meals value forecast, 2008?13 (C$m, nominal prices) 58
Table 43: Canada dried ready meals value, 2003?08 ($m, nominal prices) 59
Table 44: Canada dried ready meals value forecast, 2008?13 ($m, nominal prices) 59
Table 45: Canada dried ready meals volume, 2003?08 (kg, million) 60
Table 46: Canada dried ready meals volume forecast, 2008?13 (kg, million) 61
Table 47: Canada dried ready meals brand share, by value, 2007?08 (%) 62
Table 48: Canada dried ready meals value, by brand 2007?08 (C$m, nominal prices) 62
Table 49: Canada dried ready meals company share by value, 2007?08 (%) 64
Table 50: Canada dried ready meals value, by company, 2007?08 (C$m, nominal prices) 64
Table 51: Canada dried ready meals distribution channels, by value, 2007?08 (%) 65
Table 52: Canada dried ready meals value, by distribution channel, 2007?08 (C$m, nominal prices) 65
Table 53: Canada dried ready meals expenditure per capita, 2003?08 (C$, nominal prices) 67
Table 54: Canada dried ready meals forecast expenditure per capita, 2008?13 (C$, nominal prices) 67
Table 55: Canada dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 68
Table 56: Canada dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 57: Canada dried ready meals consumption per capita, 2003?08 (kg) 69
Table 58: Canada dried ready meals forecast consumption per capita, 2008?13 (kg) 69
Table 59: Canada dried pasta/noodles value, 2003?08 (C$m, nominal prices) 70
Table 60: Canada dried pasta/noodles value forecast, 2008?13 (C$m, nominal prices) 71
Table 61: Canada dried pasta/noodles value, 2003?08 ($m, nominal prices) 73
Table 62: Canada dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 73
Table 63: Canada dried pasta/noodles volume, 2003?08 (kg, million) 75
Table 64: Canada dried pasta/noodles volume forecast, 2008?13 (kg, million) 76
Table 65: Canada dried pasta/noodles brand share, by value, 2007?08 (%) 78
Table 66: Canada dried pasta/noodles value, by brand 2007?08 (C$m, nominal prices) 78
Table 67: Canada dried pasta/noodles company share by value, 2007?08 (%) 80
Table 68: Canada dried pasta/noodles value, by company, 2007?08 (C$m, nominal prices) 80
Table 69: Canada dried pasta/noodles distribution channels, by value, 2007?08 (%) 81
Table 70: Canada dried pasta/noodles value, by distribution channel, 2007?08 (C$m, nominal prices) 81
Table 71: Canada dried pasta/noodles expenditure per capita, 2003?08 (C$, nominal prices) 83
Table 72: Canada dried pasta/noodles forecast expenditure per capita, 2008?13 (C$, nominal prices) 83
Table 73: Canada dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 84
Table 74: Canada dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 75: Canada dried pasta/noodles consumption per capita, 2003?08 (kg) 85
Table 76: Canada dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 85
Table 77: Canada rice value, 2003?08 (C$m, nominal prices) 86
Table 78: Canada rice value forecast, 2008?13 (C$m, nominal prices) 87
Table 79: Canada rice value, 2003?08 ($m, nominal prices) 88
Table 80: Canada rice value forecast, 2008?13 ($m, nominal prices) 88
Table 81: Canada rice volume, 2003?08 (kg, million) 89
Table 82: Canada rice volume forecast, 2008?13 (kg, million) 90
Table 83: Canada rice brand share, by value, 2007?08 (%) 91
Table 84: Canada rice value, by brand 2007?08 (C$m, nominal prices) 91
Table 85: Canada rice company share by value, 2007?08 (%) 93
Table 86: Canada rice value, by company, 2007?08 (C$m, nominal prices) 93
Table 87: Canada rice distribution channels, by value, 2007?08 (%) 94
Table 88: Canada rice value, by distribution channel, 2007?08 (C$m, nominal prices) 94
Table 89: Canada rice expenditure per capita, 2003?08 (C$, nominal prices) 96
Table 90: Canada rice forecast expenditure per capita, 2008?13 (C$, nominal prices) 96
Table 91: Canada rice expenditure per capita, 2003?08 ($, nominal prices) 97
Table 92: Canada rice forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 93: Canada rice consumption per capita, 2003?08 (kg) 98
Table 94: Canada rice forecast consumption per capita, 2008?13 (kg) 98
Table 95: Global dried food market value, 2008 99
Table 96: Global dried food market split (value terms ($m), 2008), top five countries 102
Table 97: Global dried food market volume, 2008 103
Table 98: Global dried food market split (volume terms, 2008), top five countries 106
Table 99: Leading players, top five countries 107
Table 100: Analysis of Canada’s political landscape 109
Table 101: Analysis of Canada’s economy 112
Table 102: Analysis of Canadian social system 116
Table 103: Analysis of Canada’s technological landscape 119
Table 104: Cost competitiveness – ranking by cost index 120
Table 105: Patents granted by the USPTO 123
Table 106: Analysis of Canada’s legal landscape 124
Table 107: Analysis of Canada’s environmental landscape 128
Table 108: Canada dried food new product launches reports, by company (top five companies), 2008 132
Table 109: Canada dried food new product launches SKUs, by company (top five companies), 2008 132
Table 110: Canada dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 133
Table 111: Canada dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 133
Table 112: Canada dried food new product launches (reports), by package tags or claims (top 10 claims), 2008 134
Table 113: Canada dried food new product launches (reports) - Recent five launches (2008) 134
Table 114: Canada population, by age group, 2003?08 (millions) 135
Table 115: Canada population forecast, by age group, 2008?13 (millions) 136
Table 116: Canada population, by gender, 2003?08 (millions) 136
Table 117: Canada population forecast, by gender, 2008?13 (millions) 137
Table 118: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 137
Table 119: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 137
Table 120: Canada real GDP, 2003?08 (C$bn, 2000 prices) 138
Table 121: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 138
Table 122: Canada real GDP, 2003?08 ($bn, 2000 prices) 138
Table 123: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 139
Table 124: Canada consumer price index, 2003?08 (2000=100) 139
Table 125: Canada consumer price index, 2008?13 (2000=100) 139

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