Dried Food in Canada to 2014

Introduction

This databook provides key data and information on the dried food market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in Canada increased at a compound annual growth rate of 2.4% between 2004 and 2009.

The dried pasta/noodles category led the dried food market in Canada, accounting for a share of 39.7%.

Leading players in the Canadian dried food market include Unilever, Ebro Puleva S.A and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Canadian Dollar), 2004?09 21
Value analysis (Canadian Dollar), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Unilever 40
Ebro Puleva S.A. 42
Chapter 5 Category Analysis: Dried Pasta/Noodles 44
Value analysis (Canadian Dollar), 2004?09 44
Value analysis (Canadian Dollar), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Dessert Mixes 60
Value analysis (Canadian Dollar), 2004?09 60
Value analysis (Canadian Dollar), 2009?14 61
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Dried Ready Meals 72
Value analysis (Canadian Dollar), 2004?09 72
Value analysis (Canadian Dollar), 2009?14 73
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Rice 85
Value analysis (Canadian Dollar), 2004?09 85
Value analysis (Canadian Dollar), 2009?14 86
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 10 New Product Development 107
Product launches over time 107
Recent product launches 109
Chapter 11 Macroeconomic Profile 110
Macroeconomic Indicators 110
Chapter 12 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 13 Appendix 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120


LIST OF FIGURES
Figure 1: Dried food, Canada, value by category (C$m), 2004?14 23
Figure 2: Dried food, Canada, category growth comparison, by value, 2004?14 25
Figure 3: Dried food, Canada, volume by category (kg, million), 2004?14 28
Figure 4: Dried food, Canada, category growth comparison, by volume, 2004?14 28
Figure 5: Dried food, Canada, company share by value (%), 2008?09 31
Figure 6: Dried food, Canada, distribution channels by value (%), 2008?09 35
Figure 7: Dried pasta/noodles, Canada, value by segment (C$m), 2004?14 46
Figure 8: Dried pasta/noodles, Canada, category growth comparison, by value, 2004?14 48
Figure 9: Dried pasta/noodles, Canada, volume by segment (kg, million), 2004?14 51
Figure 10: Dried pasta/noodles, Canada, category growth comparison, by volume, 2004?14 51
Figure 11: Dried pasta/noodles, Canada, company share by value (%), 2008?09 53
Figure 12: Dried pasta/noodles, Canada, distribution channels by value (%), 2008?09 56
Figure 13: Dessert mixes, Canada, value (C$m), 2004?14 61
Figure 14: Dessert mixes, Canada, volume (kg, million), 2004?14 64
Figure 15: Dessert mixes, Canada, distribution channels by value (%), 2008?09 68
Figure 16: Dried ready meals, Canada, value (C$m), 2004?14 73
Figure 17: Dried ready meals, Canada, volume (kg, million), 2004?14 76
Figure 18: Dried ready meals, Canada, company share by value (%), 2008?09 78
Figure 19: Dried ready meals, Canada, distribution channels by value (%), 2008?09 81
Figure 20: Rice, Canada, value (C$m), 2004?14 86
Figure 21: Rice, Canada, volume (kg, million), 2004?14 89
Figure 22: Rice, Canada, company share by value (%), 2008?09 91
Figure 23: Rice, Canada, distribution channels by value (%), 2008?09 94
Figure 24: Global dried food market split (value terms, 2009), top five countries 99
Figure 25: Global dried food market value, 2004–09, top five countries 101
Figure 26: Global dried food market split (volume terms, 2009), top five countries 103
Figure 27: Global dried food market volume, 2004–09, top five countries 105
Figure 28: Annual data review process 116

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, Canada, value by category (C$m), 2004?09 21
Table 4: Dried food, Canada, value forecast by category (C$m), 2009?14 22
Table 5: Dried food, Canada, value by category ($m), 2004?09 24
Table 6: Dried food, Canada, value forecast by category ($m), 2009?14 25
Table 7: Dried food, Canada, volume by category (kg, million), 2004?09 26
Table 8: Dried food, Canada, volume forecast by category (kg, million), 2009?14 27
Table 9: Dried food, Canada, brand share by value (%), 2008?09 29
Table 10: Dried food, Canada, value by brand (C$m), 2008?09 30
Table 11: Dried food, Canada, company share by value (%), 2008?09 32
Table 12: Dried food, Canada, value by company (C$m), 2008?09 33
Table 13: Dried food, Canada, distribution channels by value (%), 2008?09 34
Table 14: Dried food, Canada, value by distribution channel (C$m), 2008?09 34
Table 15: Dried food, Canada, expenditure per capita (C$), 2004?09 36
Table 16: Dried food, Canada, forecast expenditure per capita (C$), 2009?14 37
Table 17: Dried food, Canada, expenditure per capita ($), 2004?09 37
Table 18: Dried food, Canada, forecast expenditure per capita ($), 2009?14 38
Table 19: Dried food, Canada, consumption per capita (kg), 2004?09 38
Table 20: Dried food, Canada, forecast consumption per capita (kg), 2009?14 39
Table 21: Unilever key facts 40
Table 22: Ebro Puleva S.A. key facts 42
Table 23: Dried pasta/noodles, Canada, value by segment (C$m), 2004?09 44
Table 24: Dried pasta/noodles, Canada, value forecast by segment (C$m), 2009?14 45
Table 25: Dried pasta/noodles, Canada, value by segment ($m), 2004?09 47
Table 26: Dried pasta/noodles, Canada, value forecast by segment ($m), 2009?14 47
Table 27: Dried pasta/noodles, Canada, volume by segment (kg, million), 2004?09 49
Table 28: Dried pasta/noodles, Canada, volume forecast by segment (kg, million), 2009?14 50
Table 29: Dried pasta/noodles, Canada, brand share by value (%), 2008?09 52
Table 30: Dried pasta/noodles, Canada, value by brand (C$m), 2008?09 52
Table 31: Dried pasta/noodles, Canada, company share by value (%), 2008?09 54
Table 32: Dried pasta/noodles, Canada, value by company (C$m), 2008?09 54
Table 33: Dried pasta/noodles, Canada, distribution channels by value (%), 2008?09 55
Table 34: Dried pasta/noodles, Canada, value by distribution channel (C$m), 2008?09 55
Table 35: Dried pasta/noodles, Canada, expenditure per capita (C$), 2004?09 57
Table 36: Dried pasta/noodles, Canada, forecast expenditure per capita (C$), 2009?14 57
Table 37: Dried pasta/noodles, Canada, expenditure per capita ($), 2004?09 58
Table 38: Dried pasta/noodles, Canada, forecast expenditure per capita ($), 2009?14 58
Table 39: Dried pasta/noodles, Canada, consumption per capita (kg), 2004?09 59
Table 40: Dried pasta/noodles, Canada, forecast consumption per capita (kg), 2009?14 59
Table 41: Dessert mixes, Canada, value (C$m), 2004?09 60
Table 42: Dessert mixes, Canada, value forecast (C$m), 2009?14 61
Table 43: Dessert mixes, Canada, value ($m), 2004?09 62
Table 44: Dessert mixes, Canada, value forecast ($m), 2009?14 62
Table 45: Dessert mixes, Canada, volume (kg, million), 2004?09 63
Table 46: Dessert mixes, Canada, volume forecast (kg, million), 2009?14 64
Table 47: Dessert mixes, Canada, brand share by value (%), 2008?09 65
Table 48: Dessert mixes, Canada, value by brand (C$m), 2008?09 65
Table 49: Dessert mixes, Canada, company share by value (%), 2008?09 66
Table 50: Dessert mixes, Canada, value by company (C$m), 2008?09 66
Table 51: Dessert mixes, Canada, distribution channels by value (%), 2008?09 67
Table 52: Dessert mixes, Canada, value by distribution channel (C$m), 2008?09 67
Table 53: Dessert mixes, Canada, expenditure per capita (C$), 2004?09 69
Table 54: Dessert mixes, Canada, forecast expenditure per capita (C$), 2009?14 69
Table 55: Dessert mixes, Canada, expenditure per capita ($), 2004?09 70
Table 56: Dessert mixes, Canada, forecast expenditure per capita ($), 2009?14 70
Table 57: Dessert mixes, Canada, consumption per capita (kg), 2004?09 71
Table 58: Dessert mixes, Canada, forecast consumption per capita (kg), 2009?14 71
Table 59: Dried ready meals, Canada, value (C$m), 2004?09 72
Table 60: Dried ready meals, Canada, value forecast (C$m), 2009?14 73
Table 61: Dried ready meals, Canada, value ($m), 2004?09 74
Table 62: Dried ready meals, Canada, value forecast ($m), 2009?14 74
Table 63: Dried ready meals, Canada, volume (kg, million), 2004?09 75
Table 64: Dried ready meals, Canada, volume forecast (kg, million), 2009?14 76
Table 65: Dried ready meals, Canada, brand share by value (%), 2008?09 77
Table 66: Dried ready meals, Canada, value by brand (C$m), 2008?09 77
Table 67: Dried ready meals, Canada, company share by value (%), 2008?09 79
Table 68: Dried ready meals, Canada, value by company (C$m), 2008?09 79
Table 69: Dried ready meals, Canada, distribution channels by value (%), 2008?09 80
Table 70: Dried ready meals, Canada, value by distribution channel (C$m), 2008?09 80
Table 71: Dried ready meals, Canada, expenditure per capita (C$), 2004?09 82
Table 72: Dried ready meals, Canada, forecast expenditure per capita (C$), 2009?14 82
Table 73: Dried ready meals, Canada, expenditure per capita ($), 2004?09 83
Table 74: Dried ready meals, Canada, forecast expenditure per capita ($), 2009?14 83
Table 75: Dried ready meals, Canada, consumption per capita (kg), 2004?09 84
Table 76: Dried ready meals, Canada, forecast consumption per capita (kg), 2009?14 84
Table 77: Rice, Canada, value (C$m), 2004?09 85
Table 78: Rice, Canada, value forecast (C$m), 2009?14 86
Table 79: Rice, Canada, value ($m), 2004?09 87
Table 80: Rice, Canada, value forecast ($m), 2009?14 87
Table 81: Rice, Canada, volume (kg, million), 2004?09 88
Table 82: Rice, Canada, volume forecast (kg, million), 2009?14 89
Table 83: Rice, Canada, brand share by value (%), 2008?09 90
Table 84: Rice, Canada, value by brand (C$m), 2008?09 90
Table 85: Rice, Canada, company share by value (%), 2008?09 92
Table 86: Rice, Canada, value by company (C$m), 2008?09 92
Table 87: Rice, Canada, distribution channels by value (%), 2008?09 93
Table 88: Rice, Canada, value by distribution channel (C$m), 2008?09 93
Table 89: Rice, Canada, expenditure per capita (C$), 2004?09 95
Table 90: Rice, Canada, forecast expenditure per capita (C$), 2009?14 95
Table 91: Rice, Canada, expenditure per capita ($), 2004?09 96
Table 92: Rice, Canada, forecast expenditure per capita ($), 2009?14 96
Table 93: Rice, Canada, consumption per capita (kg), 2004?09 97
Table 94: Rice, Canada, forecast consumption per capita (kg), 2009?14 97
Table 95: Global dried food market value, 2009 98
Table 96: Global dried food market split (value terms ($m), 2009), top five countries 101
Table 97: Global dried food market volume, 2009 102
Table 98: Global dried food market split (volume terms, 2009), top five countries 105
Table 99: Leading players, top five countries 106
Table 100: Canada dried food new product launches reports, by company (top five companies), 2009 107
Table 101: Canada dried food new product launches SKUs, by company (top five companies), 2009 107
Table 102: Canada dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 108
Table 103: Canada dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 108
Table 104: Canada dried food new product launches (reports), by package tags or claims (top 10 claims), 2009 109
Table 105: Canada dried food new product launches - recent five launches (2009) 109
Table 106: Canada population, by age group, 2004?09 (millions) 110
Table 107: Canada population forecast, by age group, 2009?14 (millions) 111
Table 108: Canada population, by gender, 2004?09 (millions) 111
Table 109: Canada population forecast, by gender, 2009?14 (millions) 112
Table 110: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 112
Table 111: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 112
Table 112: Canada real GDP, 2004?09 (C$bn, 2000 prices) 113
Table 113: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 113
Table 114: Canada real GDP, 2004?09 ($bn, 2000 prices) 113
Table 115: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 114
Table 116: Canada consumer price index, 2004?09 (2000=100) 114
Table 117: Canada consumer price index, 2009?14 (2000=100) 114



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