Dried Food in Colombia to 2013

Introduction

This databook provides key data and information on the dried food market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodle, rice and dessert mixes

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Colombia increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The rice category led the dried food market in Colombia, accounting for a share of 59.2%.

Leading players in Colombian dried food market include Molinos Roa, Molino Florhuila and Doria.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Colombia increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The rice category led the dried food market in Colombia, accounting for a share of 59.2%.

Leading players in Colombian dried food market include Molinos Roa, Molino Florhuila and Doria.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried pasta/noodles 4
Summary category level: rice 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Colombian Peso), 2003?08 20
Value analysis (Colombian Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Category Analysis: Dessert Mixes 40
Value analysis (Colombian Peso), 2003?08 40
Value analysis (Colombian Peso), 2008?13 41
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 5 Category Analysis: Dried Pasta/Noodles 53
Value analysis (Colombian Peso), 2003?08 53
Value analysis (Colombian Peso), 2008?13 54
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Rice 69
Value analysis (Colombian Peso), 2003?08 69
Value analysis (Colombian Peso), 2008?13 70
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Country Comparison 82
Value 82
Volume 86
Market share 90
Chapter 8 PESTLE Analysis 91
Summary 91
Political analysis 92
Economic analysis 95
Social analysis 98
Technology analysis 101
Legal analysis 104
Environmental analysis 106
Chapter 9 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 10 Macroeconomic Profile 112
Macroeconomic indicators 112
Chapter 11 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 12 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122


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LIST OF FIGURES
Figure 1: Colombia dried food value and value forecast, 2003?13 (COPm, nominal prices) 22
Figure 2: Colombia dried food category growth comparison, by value, 2003?13 25
Figure 3: Colombia dried food volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: Colombia dried food category growth comparison, by volume, 2003?13 28
Figure 5: Colombia dried food company share, by value, 2007?08 (%) 31
Figure 6: Colombia dried food distribution channels, by value, 2007?08 (%) 35
Figure 7: Colombia dessert mixes value and value forecast, 2003?13 (COPm, nominal prices) 41
Figure 8: Colombia dessert mixes volume and volume forecast, 2003?13 (kg, million) 44
Figure 9: Colombia dessert mixes company share, by value, 2007?08 (%) 46
Figure 10: Colombia dessert mixes distribution channels, by value, 2007?08 (%) 49
Figure 11: Colombia dried pasta/noodles value and value forecast, 2003?13 (COPm, nominal prices) 55
Figure 12: Colombia dried pasta/noodles category growth comparison, by value, 2003?13 57
Figure 13: Colombia dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 60
Figure 14: Colombia dried pasta/noodles category growth comparison, by volume, 2003?13 60
Figure 15: Colombia dried pasta/noodles company share, by value, 2007?08 (%) 62
Figure 16: Colombia dried pasta/noodles distribution channels, by value, 2007?08 (%) 65
Figure 17: Colombia rice value and value forecast, 2003?13 (COPm, nominal prices) 70
Figure 18: Colombia rice volume and volume forecast, 2003?13 (kg, million) 73
Figure 19: Colombia rice company share, by value, 2007?08 (%) 75
Figure 20: Colombia rice distribution channels, by value, 2007?08 (%) 78
Figure 21: Global dried food market split (value terms, 2008), top five countries 83
Figure 22: Global dried food market value, 2003–08, top five countries 85
Figure 23: Global dried food market split (volume terms, 2008), top five countries 87
Figure 24: Global dried food market volume, 2003–08, top five countries 89
Figure 25: Annual data review process 118


LIST OF TABLES
Table 1: Dried food category definitions 8
Table 2: Dried food distribution channels 9
Table 3: Colombia dried food value, 2003?08 (COPm, nominal prices) 20
Table 4: Colombia dried food value forecast, 2008?13 (COPm, nominal prices) 21
Table 5: Colombia dried food value, 2003?08 ($m, nominal prices) 23
Table 6: Colombia dried food value forecast, 2008?13 ($m, nominal prices) 24
Table 7: Colombia dried food volume, 2003?08 (kg, million) 26
Table 8: Colombia dried food volume forecast, 2008?13 (kg, million) 27
Table 9: Colombia dried food brand share, by value, 2007?08 (%) 29
Table 10: Colombia dried food value, by brand 2007?08 (COPm, nominal prices) 30
Table 11: Colombia dried food company share by value, 2007?08 (%) 32
Table 12: Colombia dried food value, by company, 2007?08 (COPm, nominal prices) 33
Table 13: Colombia dried food distribution channels, by value, 2007?08 (%) 34
Table 14: Colombia dried food value, by distribution channel, 2007?08 (COPm, nominal prices) 34
Table 15: Colombia dried food expenditure per capita, 2003?08 (COP, nominal prices) 36
Table 16: Colombia dried food forecast expenditure per capita, 2008?13 (COP, nominal prices) 37
Table 17: Colombia dried food expenditure per capita, 2003?08 ($, nominal prices) 37
Table 18: Colombia dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: Colombia dried food consumption per capita, 2003?08 (kg) 38
Table 20: Colombia dried food forecast consumption per capita, 2008?13 (kg) 39
Table 21: Colombia dessert mixes value, 2003?08 (COPm, nominal prices) 40
Table 22: Colombia dessert mixes value forecast, 2008?13 (COPm, nominal prices) 41
Table 23: Colombia dessert mixes value, 2003?08 ($m, nominal prices) 42
Table 24: Colombia dessert mixes value forecast, 2008?13 ($m, nominal prices) 42
Table 25: Colombia dessert mixes volume, 2003?08 (kg, million) 43
Table 26: Colombia dessert mixes volume forecast, 2008?13 (kg, million) 44
Table 27: Colombia dessert mixes brand share, by value, 2007?08 (%) 45
Table 28: Colombia dessert mixes value, by brand 2007?08 (COPm, nominal prices) 45
Table 29: Colombia dessert mixes company share by value, 2007?08 (%) 47
Table 30: Colombia dessert mixes value, by company, 2007?08 (COPm, nominal prices) 47
Table 31: Colombia dessert mixes distribution channels, by value, 2007?08 (%) 48
Table 32: Colombia dessert mixes value, by distribution channel, 2007?08 (COPm, nominal prices) 48
Table 33: Colombia dessert mixes expenditure per capita, 2003?08 (COP, nominal prices) 50
Table 34: Colombia dessert mixes forecast expenditure per capita, 2008?13 (COP, nominal prices) 50
Table 35: Colombia dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 51
Table 36: Colombia dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 51
Table 37: Colombia dessert mixes consumption per capita, 2003?08 (kg) 52
Table 38: Colombia dessert mixes forecast consumption per capita, 2008?13 (kg) 52
Table 39: Colombia dried pasta/noodles value, 2003?08 (COPm, nominal prices) 53
Table 40: Colombia dried pasta/noodles value forecast, 2008?13 (COPm, nominal prices) 54
Table 41: Colombia dried pasta/noodles value, 2003?08 ($m, nominal prices) 56
Table 42: Colombia dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 56
Table 43: Colombia dried pasta/noodles volume, 2003?08 (kg, million) 58
Table 44: Colombia dried pasta/noodles volume forecast, 2008?13 (kg, million) 59
Table 45: Colombia dried pasta/noodles brand share, by value, 2007?08 (%) 61
Table 46: Colombia dried pasta/noodles value, by brand 2007?08 (COPm, nominal prices) 61
Table 47: Colombia dried pasta/noodles company share by value, 2007?08 (%) 63
Table 48: Colombia dried pasta/noodles value, by company, 2007?08 (COPm, nominal prices) 63
Table 49: Colombia dried pasta/noodles distribution channels, by value, 2007?08 (%) 64
Table 50: Colombia dried pasta/noodles value, by distribution channel, 2007?08 (COPm, nominal prices) 64
Table 51: Colombia dried pasta/noodles expenditure per capita, 2003?08 (COP, nominal prices) 66
Table 52: Colombia dried pasta/noodles forecast expenditure per capita, 2008?13 (COP, nominal prices) 66
Table 53: Colombia dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 67
Table 54: Colombia dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 55: Colombia dried pasta/noodles consumption per capita, 2003?08 (kg) 68
Table 56: Colombia dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 68
Table 57: Colombia rice value, 2003?08 (COPm, nominal prices) 69
Table 58: Colombia rice value forecast, 2008?13 (COPm, nominal prices) 70
Table 59: Colombia rice value, 2003?08 ($m, nominal prices) 71
Table 60: Colombia rice value forecast, 2008?13 ($m, nominal prices) 71
Table 61: Colombia rice volume, 2003?08 (kg, million) 72
Table 62: Colombia rice volume forecast, 2008?13 (kg, million) 73
Table 63: Colombia rice brand share, by value, 2007?08 (%) 74
Table 64: Colombia rice value, by brand 2007?08 (COPm, nominal prices) 74
Table 65: Colombia rice company share by value, 2007?08 (%) 76
Table 66: Colombia rice value, by company, 2007?08 (COPm, nominal prices) 76
Table 67: Colombia rice distribution channels, by value, 2007?08 (%) 77
Table 68: Colombia rice value, by distribution channel, 2007?08 (COPm, nominal prices) 77
Table 69: Colombia rice expenditure per capita, 2003?08 (COP, nominal prices) 79
Table 70: Colombia rice forecast expenditure per capita, 2008?13 (COP, nominal prices) 79
Table 71: Colombia rice expenditure per capita, 2003?08 ($, nominal prices) 80
Table 72: Colombia rice forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 73: Colombia rice consumption per capita, 2003?08 (kg) 81
Table 74: Colombia rice forecast consumption per capita, 2008?13 (kg) 81
Table 75: Global dried food market value, 2008 82
Table 76: Global dried food market split (value terms ($m), 2008), top five countries 85
Table 77: Global dried food market volume, 2008 86
Table 78: Global dried food market split (volume terms, 2008), top five countries 89
Table 79: Leading players, top five countries 90
Table 80: Analysis of Colombia’s political landscape 92
Table 81: Analysis of the Colombian economy 95
Table 82: Analysis of Colombia’s social system 98
Table 83: Analysis of Colombia’s technology landscape 101
Table 84: Analysis of Colombia’s legal landscape 104
Table 85: Analysis of Colombia’s environmental landscape 106
Table 86: Colombia dried food new product launches reports, by company (top five companies), 2008 109
Table 87: Colombia dried food new product launches SKUs, by company (top five companies), 2008 109
Table 88: Colombia dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 110
Table 89: Colombia dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 110
Table 90: Colombia dried food new product launches (reports), by package tags or claims (top 10 claims), 2008 111
Table 91: Colombia dried food new product launches - recent five launches (2008) 111
Table 92: Colombia population, by age group, 2003?08 (millions) 112
Table 93: Colombia population forecast, by age group, 2008?13 (millions) 113
Table 94: Colombia population, by gender, 2003?08 (millions) 113
Table 95: Colombia population forecast, by gender, 2008?13 (millions) 114
Table 96: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 114
Table 97: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 114
Table 98: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 115
Table 99: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 115
Table 100: Colombia real GDP, 2003?08 ($bn, 2000 prices) 115
Table 101: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 116
Table 102: Colombia consumer price index, 2003?08 (2000=100) 116
Table 103: Colombia consumer price index, 2008?13 (2000=100) 116


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