Dried Food in Finland - Market Forecast & Consumer Demographics

Synopsis
Dried Food in Finland – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dried food industry in Finland.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Finnish dried food products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dried food market consists of the sale of dried pasta/noodles, rice, dessert mixes, and dried ready meals.
• Market overview & forecast – overall Finland dried food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dried food market in Finland
• Dried food consumption and usage demographics –analysis of Consumer Demographics in the Finnish dried food market

Highlights
• In Finland, 55+ age group accounted for 20.5% share of the total dried food consumption in 2008.
• In Finland, urban consumers accounted for 89.3% of the total dried food consumption in 2008.
• In Finland, 35-44 age group accounted for 21.4% share of the total dried pasta/noodles consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the dried food market in Finland
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Finnish dried food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Finnish Dried Food Market Overview & Forecast 14
Value analysis (Euro), 2004?09 14
Value analysis (Euro), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 Finnish Dried Food Market Shares 22
Company and brand share analysis 22
Distribution analysis 28
Chapter 4 Finland Dried Food Market – Consumption & Usage Demographics 30
Dried food–consumer demographics 30
Dried pasta/noodles–consumer demographics 42
Dessert mixes–consumer demographics 54
Dried ready meals–consumer demographics 66
Rice–consumer demographics 78
Chapter 5 Research Methodology 90
Methodology overview 90
Secondary research 91
Market modeling 92
Creating an initial data model 92
Revising the initial data model 92
Creating a final estimate 93
Creating demographic value splits 93
Primary research 93
Data finalization 94
Ongoing research 94
Chapter 6 Appendix 95
Future readings 95
How to contact experts in your industry 95
Disclaimer 95


LIST OF FIGURES
Figure 1: Dried food, Finland, value by category (€m), 2004?14 16
Figure 2: Dried food, Finland, category growth comparison, by value, 2004?14 18
Figure 3: Dried food, Finland, volume by category (kg, million), 2004?14 21
Figure 4: Dried food, Finland, category growth comparison, by volume, 2004?14 21
Figure 5: Dried food, Finland, company share by value (%), 2008?09 25
Figure 6: Dried food, Finland, distribution channels by value (%), 2008?09 29
Figure 7: Dried food, Finland, consumption by age group, % of total market value, 2008 30
Figure 8: Dried food, Finland, consumption by gender, % of total market value, 2008 32
Figure 9: Dried food, Finland, consumption by income, % of total market value, 2008 34
Figure 10: Dried food, Finland, consumption by urban/rural, % of total market value, 2008 36
Figure 11: Dried food, Finland, consumption by status, % of total market value, 2008 38
Figure 12: Dried food, Finland, consumption by region, % of total market value, 2008 40
Figure 13: Dried pasta/noodles, Finland, consumption by age group, % of total market value, 2008 42
Figure 14: Dried pasta/noodles, Finland, consumption by gender, % of total market value, 2008 44
Figure 15: Dried pasta/noodles, Finland, consumption by income, % of total market value, 2008 46
Figure 16: Dried pasta/noodles, Finland, consumption by urban/rural, % of total market value, 2008 48
Figure 17: Dried pasta/noodles, Finland, consumption by status, % of total market value, 2008 50
Figure 18: Dried pasta/noodles, Finland, consumption by region, % of total market value, 2008 52
Figure 19: Dessert mixes, Finland, consumption by age group, % of total market value, 2008 54
Figure 20: Dessert mixes, Finland, consumption by gender, % of total market value, 2008 56
Figure 21: Dessert mixes, Finland, consumption by income, % of total market value, 2008 58
Figure 22: Dessert mixes, Finland, consumption by urban/rural, % of total market value, 2008 60
Figure 23: Dessert mixes, Finland, consumption by status, % of total market value, 2008 62
Figure 24: Dessert mixes, Finland, consumption by region, % of total market value, 2008 64
Figure 25: Dried ready meals, Finland, consumption by age group, % of total market value, 2008 66
Figure 26: Dried ready meals, Finland, consumption by gender, % of total market value, 2008 68
Figure 27: Dried ready meals, Finland, consumption by income, % of total market value, 2008 70
Figure 28: Dried ready meals, Finland, consumption by urban/rural, % of total market value, 2008 72
Figure 29: Dried ready meals, Finland, consumption by status, % of total market value, 2008 74
Figure 30: Dried ready meals, Finland, consumption by region, % of total market value, 2008 76
Figure 31: Rice, Finland, consumption by age group, % of total market value, 2008 78
Figure 32: Rice, Finland, consumption by gender, % of total market value, 2008 80
Figure 33: Rice, Finland, consumption by income, % of total market value, 2008 82
Figure 34: Rice, Finland, consumption by urban/rural, % of total market value, 2008 84
Figure 35: Rice, Finland, consumption by status, % of total market value, 2008 86
Figure 36: Rice, Finland, consumption by region, % of total market value, 2008 88
Figure 37: Annual data review process 91


LIST OF TABLES
Table 1: Dried food category definitions 4
Table 2: Dried food distribution channels 5
Table 3: Dried food, Finland, value by category (€m), 2004?09 14
Table 4: Dried food, Finland, value forecast by category (€m), 2009?14 15
Table 5: Dried food, Finland, value by category ($m), 2004?09 17
Table 6: Dried food, Finland, value forecast by category ($m), 2009?14 18
Table 7: Dried food, Finland, volume by category (kg, million), 2004?09 19
Table 8: Dried food, Finland, volume forecast by category (kg, million), 2009?14 20
Table 9: Dried food, Finland, brand share by value (%), 2008?09 22
Table 10: Dried food, Finland, value by brand (€m), 2008?09 24
Table 11: Dried food, Finland, company share by value (%), 2008?09 26
Table 12: Dried food, Finland, value by company (€m), 2008?09 27
Table 13: Dried food, Finland, distribution channels by value (%), 2008?09 28
Table 14: Dried food, Finland, value by distribution channel (€m), 2008?09 28
Table 15: Dried food, Finland, consumption by age group, value ($m), 2004?08 31
Table 16: Dried food, Finland, consumption by age group, % of total market value, 2004?08 31
Table 17: Dried food, Finland, consumption by gender, value ($m), 2004–08 33
Table 18: Dried food, Finland, consumption by gender, % of total market value, 2004–08 33
Table 19: Dried food, Finland, consumption by income, value ($m), 2004–08 35
Table 20: Dried food, Finland, consumption by income, % of total market value, 2004–08 35
Table 21: Dried food, Finland, consumption by urban/rural, value ($m), 2004–08 37
Table 22: Dried food, Finland, consumption by urban/rural, % of total market value, 2004–08 37
Table 23: Dried food, Finland, consumption by status, value ($m), 2004–08 39
Table 24: Dried food, Finland, consumption by status, % of total market value, 2004–08 39
Table 25: Dried food, Finland, consumption by region, value ($m), 2004–08 41
Table 26: Dried food, Finland, consumption by region, % of total market value, 2004–08 41
Table 27: Dried pasta/noodles, Finland, consumption by age group, value ($m), 2004?08 43
Table 28: Dried pasta/noodles, Finland, consumption by age group, % of total market value, 2004?08 43
Table 29: Dried pasta/noodles, Finland, consumption by gender, value ($m), 2004–08 45
Table 30: Dried pasta/noodles, Finland, consumption by gender, % of total market value, 2004–08 45
Table 31: Dried pasta/noodles, Finland, consumption by income, value ($m), 2004–08 47
Table 32: Dried pasta/noodles, Finland, consumption by income, % of total market value, 2004–08 47
Table 33: Dried pasta/noodles, Finland, consumption by urban/rural, value ($m), 2004–08 49
Table 34: Dried pasta/noodles, Finland, consumption by urban/rural, % of total market value, 2004–08 49
Table 35: Dried pasta/noodles, Finland, consumption by status, value ($m), 2004–08 51
Table 36: Dried pasta/noodles, Finland, consumption by status, % of total market value, 2004–08 51
Table 37: Dried pasta/noodles, Finland, consumption by region, value ($m), 2004–08 53
Table 38: Dried pasta/noodles, Finland, consumption by region, % of total market value, 2004–08 53
Table 39: Dessert mixes, Finland, consumption by age group, value ($m), 2004?08 55
Table 40: Dessert mixes, Finland, consumption by age group, % of total market value, 2004?08 55
Table 41: Dessert mixes, Finland, consumption by gender, value ($m), 2004–08 57
Table 42: Dessert mixes, Finland, consumption by gender, % of total market value, 2004–08 57
Table 43: Dessert mixes, Finland, consumption by income, value ($m), 2004–08 59
Table 44: Dessert mixes, Finland, consumption by income, % of total market value, 2004–08 59
Table 45: Dessert mixes, Finland, consumption by urban/rural, value ($m), 2004–08 61
Table 46: Dessert mixes, Finland, consumption by urban/rural, % of total market value, 2004–08 61
Table 47: Dessert mixes, Finland, consumption by status, value ($m), 2004–08 63
Table 48: Dessert mixes, Finland, consumption by status, % of total market value, 2004–08 63
Table 49: Dessert mixes, Finland, consumption by region, value ($m), 2004–08 65
Table 50: Dessert mixes, Finland, consumption by region, % of total market value, 2004–08 65
Table 51: Dried ready meals, Finland, consumption by age group, value ($m), 2004?08 67
Table 52: Dried ready meals, Finland, consumption by age group, % of total market value, 2004?08 67
Table 53: Dried ready meals, Finland, consumption by gender, value ($m), 2004–08 69
Table 54: Dried ready meals, Finland, consumption by gender, % of total market value, 2004–08 69
Table 55: Dried ready meals, Finland, consumption by income, value ($m), 2004–08 71
Table 56: Dried ready meals, Finland, consumption by income, % of total market value, 2004–08 71
Table 57: Dried ready meals, Finland, consumption by urban/rural, value ($m), 2004–08 73
Table 58: Dried ready meals, Finland, consumption by urban/rural, % of total market value, 2004–08 73
Table 59: Dried ready meals, Finland, consumption by status, value ($m), 2004–08 75
Table 60: Dried ready meals, Finland, consumption by status, % of total market value, 2004–08 75
Table 61: Dried ready meals, Finland, consumption by region, value ($m), 2004–08 77
Table 62: Dried ready meals, Finland, consumption by region, % of total market value, 2004–08 77
Table 63: Rice, Finland, consumption by age group, value ($m), 2004?08 79
Table 64: Rice, Finland, consumption by age group, % of total market value, 2004?08 79
Table 65: Rice, Finland, consumption by gender, value ($m), 2004–08 81
Table 66: Rice, Finland, consumption by gender, % of total market value, 2004–08 81
Table 67: Rice, Finland, consumption by income, value ($m), 2004–08 83
Table 68: Rice, Finland, consumption by income, % of total market value, 2004–08 83
Table 69: Rice, Finland, consumption by urban/rural, value ($m), 2004–08 85
Table 70: Rice, Finland, consumption by urban/rural, % of total market value, 2004–08 85
Table 71: Rice, Finland, consumption by status, value ($m), 2004–08 87
Table 72: Rice, Finland, consumption by status, % of total market value, 2004–08 87
Table 73: Rice, Finland, consumption by region, value ($m), 2004–08 89
Table 74: Rice, Finland, consumption by region, % of total market value, 2004–08 89


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