Dried Food in Greece to 2013

Introduction

This databook provides key data and information on the dried food market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Greece increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Greece, accounting for a share of 48.5%.

Leading players in Greek dried food market include Melissa Kikizas Food Products SA, Agrino - Ev.Ge. Pistiolas S.A and Barilla Holding Società per Azioni.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Greece increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Greece, accounting for a share of 48.5%.

Leading players in Greek dried food market include Melissa Kikizas Food Products SA, Agrino - Ev.Ge. Pistiolas S.A and Barilla Holding Società per Azioni.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003?08 22
Value analysis (Euro), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profile 40
Barilla Holding Società per Azioni 40
Chapter 5 Category Analysis: Dessert Mixes 42
Value analysis (Euro), 2003?08 42
Value analysis (Euro), 2008?13 43
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Dried Ready Meals 55
Value analysis (Euro), 2003?08 55
Value analysis (Euro), 2008?13 56
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Dried Pasta/Noodles 68
Value analysis (Euro), 2003?08 68
Value analysis (Euro), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Rice 84
Value analysis (Euro), 2003?08 84
Value analysis (Euro), 2008?13 85
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 PESTLE Analysis 106
Summary 106
Political analysis 107
Economic analysis 111
Social analysis 115
Technological analysis 118
Legal analysis 122
Environmental analysis 126
Chapter 11 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 12 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 13 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 14 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142


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LIST OF FIGURES
Figure 1: Greece dried food value and value forecast, 2003?13 (€m, nominal prices) 24
Figure 2: Greece dried food category growth comparison, by value, 2003?13 27
Figure 3: Greece dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Greece dried food category growth comparison, by volume, 2003?13 30
Figure 5: Greece dried food company share, by value, 2007?08 (%) 33
Figure 6: Greece dried food distribution channels, by value, 2007?08 (%) 36
Figure 7: Greece dessert mixes value and value forecast, 2003?13 (€m, nominal prices) 43
Figure 8: Greece dessert mixes volume and volume forecast, 2003?13 (kg, million) 46
Figure 9: Greece dessert mixes company share, by value, 2007?08 (%) 48
Figure 10: Greece dessert mixes distribution channels, by value, 2007?08 (%) 51
Figure 11: Greece dried ready meals value and value forecast, 2003?13 (€m, nominal prices) 56
Figure 12: Greece dried ready meals volume and volume forecast, 2003?13 (kg, million) 59
Figure 13: Greece dried ready meals company share, by value, 2007?08 (%) 61
Figure 14: Greece dried ready meals distribution channels, by value, 2007?08 (%) 64
Figure 15: Greece dried pasta/noodles value and value forecast, 2003?13 (€m, nominal prices) 70
Figure 16: Greece dried pasta/noodles category growth comparison, by value, 2003?13 72
Figure 17: Greece dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 75
Figure 18: Greece dried pasta/noodles category growth comparison, by volume, 2003?13 75
Figure 19: Greece dried pasta/noodles company share, by value, 2007?08 (%) 77
Figure 20: Greece dried pasta/noodles distribution channels, by value, 2007?08 (%) 80
Figure 21: Greece rice value and value forecast, 2003?13 (€m, nominal prices) 85
Figure 22: Greece rice volume and volume forecast, 2003?13 (kg, million) 88
Figure 23: Greece rice company share, by value, 2007?08 (%) 90
Figure 24: Greece rice distribution channels, by value, 2007?08 (%) 93
Figure 25: Global dried food market split (value terms, 2008), top five countries 98
Figure 26: Global dried food market value, 2003–08, top five countries 100
Figure 27: Global dried food market split (volume terms, 2008), top five countries 102
Figure 28: Global dried food market volume, 2003–08, top five countries 104
Figure 29: Annual data review process 138


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Greece dried food value, 2003?08 (€m, nominal prices) 22
Table 4: Greece dried food value forecast, 2008?13 (€m, nominal prices) 23
Table 5: Greece dried food value, 2003?08 ($m, nominal prices) 25
Table 6: Greece dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Greece dried food volume, 2003?08 (kg, million) 28
Table 8: Greece dried food volume forecast, 2008?13 (kg, million) 29
Table 9: Greece dried food brand share, by value, 2007?08 (%) 31
Table 10: Greece dried food value, by brand 2007?08 (€m, nominal prices) 32
Table 11: Greece dried food company share by value, 2007?08 (%) 34
Table 12: Greece dried food value, by company, 2007?08 (€m, nominal prices) 34
Table 13: Greece dried food distribution channels, by value, 2007?08 (%) 35
Table 14: Greece dried food value, by distribution channel, 2007?08 (€m, nominal prices) 35
Table 15: Greece dried food expenditure per capita, 2003?08 (€, nominal prices) 37
Table 16: Greece dried food forecast expenditure per capita, 2008?13 (€, nominal prices) 37
Table 17: Greece dried food expenditure per capita, 2003?08 ($, nominal prices) 38
Table 18: Greece dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: Greece dried food consumption per capita, 2003?08 (kg) 39
Table 20: Greece dried food forecast consumption per capita, 2008?13 (kg) 39
Table 21: Barilla Holding Società per Azioni key facts 40
Table 22: Greece dessert mixes value, 2003?08 (€m, nominal prices) 42
Table 23: Greece dessert mixes value forecast, 2008?13 (€m, nominal prices) 43
Table 24: Greece dessert mixes value, 2003?08 ($m, nominal prices) 44
Table 25: Greece dessert mixes value forecast, 2008?13 ($m, nominal prices) 44
Table 26: Greece dessert mixes volume, 2003?08 (kg, million) 45
Table 27: Greece dessert mixes volume forecast, 2008?13 (kg, million) 46
Table 28: Greece dessert mixes brand share, by value, 2007?08 (%) 47
Table 29: Greece dessert mixes value, by brand 2007?08 (€m, nominal prices) 47
Table 30: Greece dessert mixes company share by value, 2007?08 (%) 49
Table 31: Greece dessert mixes value, by company, 2007?08 (€m, nominal prices) 49
Table 32: Greece dessert mixes distribution channels, by value, 2007?08 (%) 50
Table 33: Greece dessert mixes value, by distribution channel, 2007?08 (€m, nominal prices) 50
Table 34: Greece dessert mixes expenditure per capita, 2003?08 (€, nominal prices) 52
Table 35: Greece dessert mixes forecast expenditure per capita, 2008?13 (€, nominal prices) 52
Table 36: Greece dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 53
Table 37: Greece dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 38: Greece dessert mixes consumption per capita, 2003?08 (kg) 54
Table 39: Greece dessert mixes forecast consumption per capita, 2008?13 (kg) 54
Table 40: Greece dried ready meals value, 2003?08 (€m, nominal prices) 55
Table 41: Greece dried ready meals value forecast, 2008?13 (€m, nominal prices) 56
Table 42: Greece dried ready meals value, 2003?08 ($m, nominal prices) 57
Table 43: Greece dried ready meals value forecast, 2008?13 ($m, nominal prices) 57
Table 44: Greece dried ready meals volume, 2003?08 (kg, million) 58
Table 45: Greece dried ready meals volume forecast, 2008?13 (kg, million) 59
Table 46: Greece dried ready meals brand share, by value, 2007?08 (%) 60
Table 47: Greece dried ready meals value, by brand 2007?08 (€m, nominal prices) 60
Table 48: Greece dried ready meals company share by value, 2007?08 (%) 62
Table 49: Greece dried ready meals value, by company, 2007?08 (€m, nominal prices) 62
Table 50: Greece dried ready meals distribution channels, by value, 2007?08 (%) 63
Table 51: Greece dried ready meals value, by distribution channel, 2007?08 (€m, nominal prices) 63
Table 52: Greece dried ready meals expenditure per capita, 2003?08 (€, nominal prices) 65
Table 53: Greece dried ready meals forecast expenditure per capita, 2008?13 (€, nominal prices) 65
Table 54: Greece dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 66
Table 55: Greece dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 56: Greece dried ready meals consumption per capita, 2003?08 (kg) 67
Table 57: Greece dried ready meals forecast consumption per capita, 2008?13 (kg) 67
Table 58: Greece dried pasta/noodles value, 2003?08 (€m, nominal prices) 68
Table 59: Greece dried pasta/noodles value forecast, 2008?13 (€m, nominal prices) 69
Table 60: Greece dried pasta/noodles value, 2003?08 ($m, nominal prices) 71
Table 61: Greece dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 71
Table 62: Greece dried pasta/noodles volume, 2003?08 (kg, million) 73
Table 63: Greece dried pasta/noodles volume forecast, 2008?13 (kg, million) 74
Table 64: Greece dried pasta/noodles brand share, by value, 2007?08 (%) 76
Table 65: Greece dried pasta/noodles value, by brand 2007?08 (€m, nominal prices) 76
Table 66: Greece dried pasta/noodles company share by value, 2007?08 (%) 78
Table 67: Greece dried pasta/noodles value, by company, 2007?08 (€m, nominal prices) 78
Table 68: Greece dried pasta/noodles distribution channels, by value, 2007?08 (%) 79
Table 69: Greece dried pasta/noodles value, by distribution channel, 2007?08 (€m, nominal prices) 79
Table 70: Greece dried pasta/noodles expenditure per capita, 2003?08 (€, nominal prices) 81
Table 71: Greece dried pasta/noodles forecast expenditure per capita, 2008?13 (€, nominal prices) 81
Table 72: Greece dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 82
Table 73: Greece dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 74: Greece dried pasta/noodles consumption per capita, 2003?08 (kg) 83
Table 75: Greece dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 83
Table 76: Greece rice value, 2003?08 (€m, nominal prices) 84
Table 77: Greece rice value forecast, 2008?13 (€m, nominal prices) 85
Table 78: Greece rice value, 2003?08 ($m, nominal prices) 86
Table 79: Greece rice value forecast, 2008?13 ($m, nominal prices) 86
Table 80: Greece rice volume, 2003?08 (kg, million) 87
Table 81: Greece rice volume forecast, 2008?13 (kg, million) 88
Table 82: Greece rice brand share, by value, 2007?08 (%) 89
Table 83: Greece rice value, by brand 2007?08 (€m, nominal prices) 89
Table 84: Greece rice company share by value, 2007?08 (%) 91
Table 85: Greece rice value, by company, 2007?08 (€m, nominal prices) 91
Table 86: Greece rice distribution channels, by value, 2007?08 (%) 92
Table 87: Greece rice value, by distribution channel, 2007?08 (€m, nominal prices) 92
Table 88: Greece rice expenditure per capita, 2003?08 (€, nominal prices) 94
Table 89: Greece rice forecast expenditure per capita, 2008?13 (€, nominal prices) 94
Table 90: Greece rice expenditure per capita, 2003?08 ($, nominal prices) 95
Table 91: Greece rice forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 92: Greece rice consumption per capita, 2003?08 (kg) 96
Table 93: Greece rice forecast consumption per capita, 2008?13 (kg) 96
Table 94: Global dried food market value, 2008 97
Table 95: Global dried food market split (value terms ($m), 2008), top five countries 100
Table 96: Global dried food market volume, 2008 101
Table 97: Global dried food market split (volume terms, 2008), top five countries 104
Table 98: Leading players, top five countries 105
Table 99: Analysis of Greece’s political landscape 107
Table 100: Analysis of Greece’s economy 111
Table 101: Analysis of Greece’s social system 115
Table 102: Analysis of Greece’s technology landscape 118
Table 103: Hourly labor cost in EU countries (in Euros) 119
Table 104: Patents granted by USPTO 121
Table 105: Analysis of Greece’s legal landscape 122
Table 106: Analysis of Greece’s environmental landscape 126
Table 107: Greece dried food new product launches reports, by company (top five companies), 2008 129
Table 108: Greece dried food new product launches SKUs, by company (top five companies), 2008 129
Table 109: Greece dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 130
Table 110: Greece dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 130
Table 111: Greece dried food new product launches (reports), by package tags or claims 2008 131
Table 112: Greece dried food new product launches - recent five launches (2008) 131
Table 113: Greece population, by age group, 2003?08 (millions) 132
Table 114: Greece population forecast, by age group, 2008?13 (millions) 133
Table 115: Greece population, by gender, 2003?08 (millions) 133
Table 116: Greece population forecast, by gender, 2008?13 (millions) 134
Table 117: Greece nominal GDP, 2003?08 (€bn, nominal prices) 134
Table 118: Greece nominal GDP forecast, 2008?13 (€bn, nominal prices) 134
Table 119: Greece real GDP, 2003?08 (€bn, 2000 prices) 135
Table 120: Greece real GDP forecast, 2008?13 (€bn, 2000 prices) 135
Table 121: Greece real GDP, 2003?08 ($bn, 2000 prices) 135
Table 122: Greece real GDP forecast, 2008?13 ($bn, 2000 prices) 136
Table 123: Greece consumer price index, 2003?08 (2000=100) 136
Table 124: Greece consumer price index, 2008?13 (2000=100) 136

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