Dried Food in Hong Kong - Market Forecast & Consumer Demographics

Synopsis
Dried Food in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dried food industry in Hong Kong.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong dried food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dried food market consists of the sale of dried pasta/noodles, rice, dessert mixes, and dried ready meals.
• Market overview & forecast – overall Hong Kong dried food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dried food market in Hong Kong
• Dried food consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong dried food market

Highlights
• In Hong Kong, 35-44 age group accounted for 22.1% share of the total dried food consumption in 2008.
• In Hong Kong, urban consumers accounted for 89.3% of the total dried food consumption in 2008.
• In Hong Kong, 35-44 age group accounted for 27% share of the total dried pasta/noodles consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the dried food market in Hong Kong
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong dried food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Hong Kong Dried Food Market Overview & Forecast 13
Value analysis (Hong Kong Dollar), 2004?09 13
Value analysis (Hong Kong Dollar), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 Hong Kong Dried Food Market Shares 23
Company and brand share analysis 23
Distribution analysis 29
Chapter 4 Hong Kong Dried Food Market – Consumption & Usage Demographics 31
Dried food–consumer demographics 31
Dried pasta/noodles–consumer demographics 40
Dessert mixes–consumer demographics 49
Dried ready meals–consumer demographics 58
Rice–consumer demographics 67
Chapter 5 Research Methodology 76
Methodology overview 76
Secondary research 77
Market modeling 78
Creating an initial data model 78
Revising the initial data model 78
Creating a final estimate 79
Creating demographic value splits 79
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 6 Appendix 81
Future readings 81
How to contact experts in your industry 81
Disclaimer 81


LIST OF FIGURES
Figure 1: Dried food, Hong Kong, value by category (HK$m), 2004?14 15
Figure 2: Dried food, Hong Kong, category growth comparison, by value, 2004?14 18
Figure 3: Dried food, Hong Kong, volume by category (kg, million), 2004?14 21
Figure 4: Dried food, Hong Kong, category growth comparison, by volume, 2004?14 22
Figure 5: Dried food, Hong Kong, company share by value (%), 2008?09 26
Figure 6: Dried food, Hong Kong, distribution channels by value (%), 2008?09 30
Figure 7: Dried food, Hong Kong, consumption by age group, % of total market value, 2008 31
Figure 8: Dried food, Hong Kong, consumption by gender, % of total market value, 2008 33
Figure 9: Dried food, Hong Kong, consumption by income, % of total market value, 2008 35
Figure 10: Dried food, Hong Kong, consumption by status, % of total market value, 2008 38
Figure 11: Dried pasta/noodles, Hong Kong, consumption by age group, % of total market value, 2008 40
Figure 12: Dried pasta/noodles, Hong Kong, consumption by gender, % of total market value, 2008 42
Figure 13: Dried pasta/noodles, Hong Kong, consumption by income, % of total market value, 2008 44
Figure 14: Dried pasta/noodles, Hong Kong, consumption by status, % of total market value, 2008 47
Figure 15: Dessert mixes, Hong Kong, consumption by age group, % of total market value, 2008 49
Figure 16: Dessert mixes, Hong Kong, consumption by gender, % of total market value, 2008 51
Figure 17: Dessert mixes, Hong Kong, consumption by income, % of total market value, 2008 53
Figure 18: Dessert mixes, Hong Kong, consumption by status, % of total market value, 2008 56
Figure 19: Dried ready meals, Hong Kong, consumption by age group, % of total market value, 2008 58
Figure 20: Dried ready meals, Hong Kong, consumption by gender, % of total market value, 2008 60
Figure 21: Dried ready meals, Hong Kong, consumption by income, % of total market value, 2008 62
Figure 22: Dried ready meals, Hong Kong, consumption by status, % of total market value, 2008 65
Figure 23: Rice, Hong Kong, consumption by age group, % of total market value, 2008 67
Figure 24: Rice, Hong Kong, consumption by gender, % of total market value, 2008 69
Figure 25: Rice, Hong Kong, consumption by income, % of total market value, 2008 71
Figure 26: Rice, Hong Kong, consumption by status, % of total market value, 2008 74
Figure 27: Annual data review process 77


LIST OF TABLES
Table 1: Dried food category definitions 4
Table 2: Dried food distribution channels 5
Table 3: Dried food, Hong Kong, value by category (HK$m), 2004?09 13
Table 4: Dried food, Hong Kong, value forecast by category (HK$m), 2009?14 14
Table 5: Dried food, Hong Kong, value by category ($m), 2004?09 16
Table 6: Dried food, Hong Kong, value forecast by category ($m), 2009?14 17
Table 7: Dried food, Hong Kong, volume by category (kg, million), 2004?09 19
Table 8: Dried food, Hong Kong, volume forecast by category (kg, million), 2009?14 20
Table 9: Dried food, Hong Kong, brand share by value (%), 2008?09 23
Table 10: Dried food, Hong Kong, value by brand (HK$m), 2008?09 25
Table 11: Dried food, Hong Kong, company share by value (%), 2008?09 27
Table 12: Dried food, Hong Kong, value by company (HK$m), 2008?09 28
Table 13: Dried food, Hong Kong, distribution channels by value (%), 2008?09 29
Table 14: Dried food, Hong Kong, value by distribution channel (HK$m), 2008?09 29
Table 15: Dried food, Hong Kong, consumption by age group, value ($m), 2004?08 32
Table 16: Dried food, Hong Kong, consumption by age group, % of total market value, 2004?08 32
Table 17: Dried food, Hong Kong, consumption by gender, value ($m), 2004–08 34
Table 18: Dried food, Hong Kong, consumption by gender, % of total market value, 2004–08 34
Table 19: Dried food, Hong Kong, consumption by income, value ($m), 2004–08 36
Table 20: Dried food, Hong Kong, consumption by income, % of total market value, 2004–08 36
Table 21: Dried food, Hong Kong, consumption by urban/rural, value ($m), 2004–08 37
Table 22: Dried food, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 37
Table 23: Dried food, Hong Kong, consumption by status, value ($m), 2004–08 39
Table 24: Dried food, Hong Kong, consumption by status, % of total market value, 2004–08 39
Table 25: Dried pasta/noodles, Hong Kong, consumption by age group, value ($m), 2004?08 41
Table 26: Dried pasta/noodles, Hong Kong, consumption by age group, % of total market value, 2004?08 41
Table 27: Dried pasta/noodles, Hong Kong, consumption by gender, value ($m), 2004–08 43
Table 28: Dried pasta/noodles, Hong Kong, consumption by gender, % of total market value, 2004–08 43
Table 29: Dried pasta/noodles, Hong Kong, consumption by income, value ($m), 2004–08 45
Table 30: Dried pasta/noodles, Hong Kong, consumption by income, % of total market value, 2004–08 45
Table 31: Dried pasta/noodles, Hong Kong, consumption by urban/rural, value ($m), 2004–08 46
Table 32: Dried pasta/noodles, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 46
Table 33: Dried pasta/noodles, Hong Kong, consumption by status, value ($m), 2004–08 48
Table 34: Dried pasta/noodles, Hong Kong, consumption by status, % of total market value, 2004–08 48
Table 35: Dessert mixes, Hong Kong, consumption by age group, value ($m), 2004?08 50
Table 36: Dessert mixes, Hong Kong, consumption by age group, % of total market value, 2004?08 50
Table 37: Dessert mixes, Hong Kong, consumption by gender, value ($m), 2004–08 52
Table 38: Dessert mixes, Hong Kong, consumption by gender, % of total market value, 2004–08 52
Table 39: Dessert mixes, Hong Kong, consumption by income, value ($m), 2004–08 54
Table 40: Dessert mixes, Hong Kong, consumption by income, % of total market value, 2004–08 54
Table 41: Dessert mixes, Hong Kong, consumption by urban/rural, value ($m), 2004–08 55
Table 42: Dessert mixes, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 55
Table 43: Dessert mixes, Hong Kong, consumption by status, value ($m), 2004–08 57
Table 44: Dessert mixes, Hong Kong, consumption by status, % of total market value, 2004–08 57
Table 45: Dried ready meals, Hong Kong, consumption by age group, value ($m), 2004?08 59
Table 46: Dried ready meals, Hong Kong, consumption by age group, % of total market value, 2004?08 59
Table 47: Dried ready meals, Hong Kong, consumption by gender, value ($m), 2004–08 61
Table 48: Dried ready meals, Hong Kong, consumption by gender, % of total market value, 2004–08 61
Table 49: Dried ready meals, Hong Kong, consumption by income, value ($m), 2004–08 63
Table 50: Dried ready meals, Hong Kong, consumption by income, % of total market value, 2004–08 63
Table 51: Dried ready meals, Hong Kong, consumption by urban/rural, value ($m), 2004–08 64
Table 52: Dried ready meals, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 64
Table 53: Dried ready meals, Hong Kong, consumption by status, value ($m), 2004–08 66
Table 54: Dried ready meals, Hong Kong, consumption by status, % of total market value, 2004–08 66
Table 55: Rice, Hong Kong, consumption by age group, value ($m), 2004?08 68
Table 56: Rice, Hong Kong, consumption by age group, % of total market value, 2004?08 68
Table 57: Rice, Hong Kong, consumption by gender, value ($m), 2004–08 70
Table 58: Rice, Hong Kong, consumption by gender, % of total market value, 2004–08 70
Table 59: Rice, Hong Kong, consumption by income, value ($m), 2004–08 72
Table 60: Rice, Hong Kong, consumption by income, % of total market value, 2004–08 72
Table 61: Rice, Hong Kong, consumption by urban/rural, value ($m), 2004–08 73
Table 62: Rice, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 73
Table 63: Rice, Hong Kong, consumption by status, value ($m), 2004–08 75
Table 64: Rice, Hong Kong, consumption by status, % of total market value, 2004–08 75


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