Dried Food in Hungary to 2013

Introduction

This databook provides key data and information on the dried food market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Hungary increased at a compound annual growth rate of 5.6% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Hungary, accounting for a share of 44.7%.

Leading players in Hungarian dried food market include Gyermely Rt., Nestle S.A. and Alfoldi Malomipari.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Hungary increased at a compound annual growth rate of 5.6% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Hungary, accounting for a share of 44.7%.

Leading players in Hungarian dried food market include Gyermely Rt., Nestle S.A. and Alfoldi Malomipari.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Forint), 2003?08 22
Value analysis (Forint), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
Nestle S.A. 42
Chapter 5 Category Analysis: Dessert Mixes 45
Value analysis (Forint), 2003?08 45
Value analysis (Forint), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Dried Ready Meals 58
Value analysis (Forint), 2003?08 58
Value analysis (Forint), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Dried Pasta/Noodles 71
Value analysis (Forint), 2003?08 71
Value analysis (Forint), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Rice 87
Value analysis (Forint), 2003?08 87
Value analysis (Forint), 2008?13 88
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 10 PESTLE Analysis 109
Summary 109
Political analysis 110
Economic analysis 112
Social analysis 115
Technological analysis 118
Legal analysis 121
Environmental analysis 124
Chapter 11 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 12 Macroeconomic Profile 130
Macroeconomic indicators 130
Chapter 13 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140


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LIST OF FIGURES
Figure 1: Hungary dried food value and value forecast, 2003?13 (HUFm, nominal prices) 24
Figure 2: Hungary dried food category growth comparison, by value, 2003?13 27
Figure 3: Hungary dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Hungary dried food category growth comparison, by volume, 2003?13 30
Figure 5: Hungary dried food company share, by value, 2007?08 (%) 33
Figure 6: Hungary dried food distribution channels, by value, 2007?08 (%) 37
Figure 7: Hungary dessert mixes value and value forecast, 2003?13 (HUFm, nominal prices) 46
Figure 8: Hungary dessert mixes volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: Hungary dessert mixes company share, by value, 2007?08 (%) 51
Figure 10: Hungary dessert mixes distribution channels, by value, 2007?08 (%) 54
Figure 11: Hungary dried ready meals value and value forecast, 2003?13 (HUFm, nominal prices) 59
Figure 12: Hungary dried ready meals volume and volume forecast, 2003?13 (kg, million) 62
Figure 13: Hungary dried ready meals company share, by value, 2007?08 (%) 64
Figure 14: Hungary dried ready meals distribution channels, by value, 2007?08 (%) 67
Figure 15: Hungary dried pasta/noodles value and value forecast, 2003?13 (HUFm, nominal prices) 73
Figure 16: Hungary dried pasta/noodles category growth comparison, by value, 2003?13 75
Figure 17: Hungary dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 78
Figure 18: Hungary dried pasta/noodles category growth comparison, by volume, 2003?13 78
Figure 19: Hungary dried pasta/noodles company share, by value, 2007?08 (%) 80
Figure 20: Hungary dried pasta/noodles distribution channels, by value, 2007?08 (%) 83
Figure 21: Hungary rice value and value forecast, 2003?13 (HUFm, nominal prices) 88
Figure 22: Hungary rice volume and volume forecast, 2003?13 (kg, million) 91
Figure 23: Hungary rice company share, by value, 2007?08 (%) 93
Figure 24: Hungary rice distribution channels, by value, 2007?08 (%) 96
Figure 25: Global dried food market split (value terms, 2008), top five countries 101
Figure 26: Global dried food market value, 2003–08, top five countries 103
Figure 27: Global dried food market split (volume terms, 2008), top five countries 105
Figure 28: Global dried food market volume, 2003–08, top five countries 107
Figure 29: Annual data review process 136


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Hungary dried food value, 2003?08 (HUFm, nominal prices) 22
Table 4: Hungary dried food value forecast, 2008?13 (HUFm, nominal prices) 23
Table 5: Hungary dried food value, 2003?08 ($m, nominal prices) 25
Table 6: Hungary dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Hungary dried food volume, 2003?08 (kg, million) 28
Table 8: Hungary dried food volume forecast, 2008?13 (kg, million) 29
Table 9: Hungary dried food brand share, by value, 2007?08 (%) 31
Table 10: Hungary dried food value, by brand 2007?08 (HUFm, nominal prices) 32
Table 11: Hungary dried food company share by value, 2007?08 (%) 34
Table 12: Hungary dried food value, by company, 2007?08 (HUFm, nominal prices) 35
Table 13: Hungary dried food distribution channels, by value, 2007?08 (%) 36
Table 14: Hungary dried food value, by distribution channel, 2007?08 (HUFm, nominal prices) 36
Table 15: Hungary dried food expenditure per capita, 2003?08 (HUF, nominal prices) 38
Table 16: Hungary dried food forecast expenditure per capita, 2008?13 (HUF, nominal prices) 39
Table 17: Hungary dried food expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Hungary dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Hungary dried food consumption per capita, 2003?08 (kg) 40
Table 20: Hungary dried food forecast consumption per capita, 2008?13 (kg) 41
Table 21: Nestle S.A. key facts 42
Table 22: Hungary dessert mixes value, 2003?08 (HUFm, nominal prices) 45
Table 23: Hungary dessert mixes value forecast, 2008?13 (HUFm, nominal prices) 46
Table 24: Hungary dessert mixes value, 2003?08 ($m, nominal prices) 47
Table 25: Hungary dessert mixes value forecast, 2008?13 ($m, nominal prices) 47
Table 26: Hungary dessert mixes volume, 2003?08 (kg, million) 48
Table 27: Hungary dessert mixes volume forecast, 2008?13 (kg, million) 49
Table 28: Hungary dessert mixes brand share, by value, 2007?08 (%) 50
Table 29: Hungary dessert mixes value, by brand 2007?08 (HUFm, nominal prices) 50
Table 30: Hungary dessert mixes company share by value, 2007?08 (%) 52
Table 31: Hungary dessert mixes value, by company, 2007?08 (HUFm, nominal prices) 52
Table 32: Hungary dessert mixes distribution channels, by value, 2007?08 (%) 53
Table 33: Hungary dessert mixes value, by distribution channel, 2007?08 (HUFm, nominal prices) 53
Table 34: Hungary dessert mixes expenditure per capita, 2003?08 (HUF, nominal prices) 55
Table 35: Hungary dessert mixes forecast expenditure per capita, 2008?13 (HUF, nominal prices) 55
Table 36: Hungary dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 56
Table 37: Hungary dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 38: Hungary dessert mixes consumption per capita, 2003?08 (kg) 57
Table 39: Hungary dessert mixes forecast consumption per capita, 2008?13 (kg) 57
Table 40: Hungary dried ready meals value, 2003?08 (HUFm, nominal prices) 58
Table 41: Hungary dried ready meals value forecast, 2008?13 (HUFm, nominal prices) 59
Table 42: Hungary dried ready meals value, 2003?08 ($m, nominal prices) 60
Table 43: Hungary dried ready meals value forecast, 2008?13 ($m, nominal prices) 60
Table 44: Hungary dried ready meals volume, 2003?08 (kg, million) 61
Table 45: Hungary dried ready meals volume forecast, 2008?13 (kg, million) 62
Table 46: Hungary dried ready meals brand share, by value, 2007?08 (%) 63
Table 47: Hungary dried ready meals value, by brand 2007?08 (HUFm, nominal prices) 63
Table 48: Hungary dried ready meals company share by value, 2007?08 (%) 65
Table 49: Hungary dried ready meals value, by company, 2007?08 (HUFm, nominal prices) 65
Table 50: Hungary dried ready meals distribution channels, by value, 2007?08 (%) 66
Table 51: Hungary dried ready meals value, by distribution channel, 2007?08 (HUFm, nominal prices) 66
Table 52: Hungary dried ready meals expenditure per capita, 2003?08 (HUF, nominal prices) 68
Table 53: Hungary dried ready meals forecast expenditure per capita, 2008?13 (HUF, nominal prices) 68
Table 54: Hungary dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 69
Table 55: Hungary dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 56: Hungary dried ready meals consumption per capita, 2003?08 (kg) 70
Table 57: Hungary dried ready meals forecast consumption per capita, 2008?13 (kg) 70
Table 58: Hungary dried pasta/noodles value, 2003?08 (HUFm, nominal prices) 71
Table 59: Hungary dried pasta/noodles value forecast, 2008?13 (HUFm, nominal prices) 72
Table 60: Hungary dried pasta/noodles value, 2003?08 ($m, nominal prices) 74
Table 61: Hungary dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 74
Table 62: Hungary dried pasta/noodles volume, 2003?08 (kg, million) 76
Table 63: Hungary dried pasta/noodles volume forecast, 2008?13 (kg, million) 77
Table 64: Hungary dried pasta/noodles brand share, by value, 2007?08 (%) 79
Table 65: Hungary dried pasta/noodles value, by brand 2007?08 (HUFm, nominal prices) 79
Table 66: Hungary dried pasta/noodles company share by value, 2007?08 (%) 81
Table 67: Hungary dried pasta/noodles value, by company, 2007?08 (HUFm, nominal prices) 81
Table 68: Hungary dried pasta/noodles distribution channels, by value, 2007?08 (%) 82
Table 69: Hungary dried pasta/noodles value, by distribution channel, 2007?08 (HUFm, nominal prices) 82
Table 70: Hungary dried pasta/noodles expenditure per capita, 2003?08 (HUF, nominal prices) 84
Table 71: Hungary dried pasta/noodles forecast expenditure per capita, 2008?13 (HUF, nominal prices) 84
Table 72: Hungary dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: Hungary dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: Hungary dried pasta/noodles consumption per capita, 2003?08 (kg) 86
Table 75: Hungary dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 86
Table 76: Hungary rice value, 2003?08 (HUFm, nominal prices) 87
Table 77: Hungary rice value forecast, 2008?13 (HUFm, nominal prices) 88
Table 78: Hungary rice value, 2003?08 ($m, nominal prices) 89
Table 79: Hungary rice value forecast, 2008?13 ($m, nominal prices) 89
Table 80: Hungary rice volume, 2003?08 (kg, million) 90
Table 81: Hungary rice volume forecast, 2008?13 (kg, million) 91
Table 82: Hungary rice brand share, by value, 2007?08 (%) 92
Table 83: Hungary rice value, by brand 2007?08 (HUFm, nominal prices) 92
Table 84: Hungary rice company share by value, 2007?08 (%) 94
Table 85: Hungary rice value, by company, 2007?08 (HUFm, nominal prices) 94
Table 86: Hungary rice distribution channels, by value, 2007?08 (%) 95
Table 87: Hungary rice value, by distribution channel, 2007?08 (HUFm, nominal prices) 95
Table 88: Hungary rice expenditure per capita, 2003?08 (HUF, nominal prices) 97
Table 89: Hungary rice forecast expenditure per capita, 2008?13 (HUF, nominal prices) 97
Table 90: Hungary rice expenditure per capita, 2003?08 ($, nominal prices) 98
Table 91: Hungary rice forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 92: Hungary rice consumption per capita, 2003?08 (kg) 99
Table 93: Hungary rice forecast consumption per capita, 2008?13 (kg) 99
Table 94: Global dried food market value, 2008 100
Table 95: Global dried food market split (value terms ($m), 2008), top five countries 103
Table 96: Global dried food market volume, 2008 104
Table 97: Global dried food market split (volume terms, 2008), top five countries 107
Table 98: Leading players, top five countries 108
Table 99: Analysis of Hungary’s political landscape 110
Table 100: Analysis of Hungary’s economy 112
Table 101: Analysis of Hungary’s social system 115
Table 102: Analysis of Hungary’s technological landscape 118
Table 103: Patents granted by USPTO to Hungary and other nations, 2002–06 119
Table 104: Analysis of Hungary’s legal landscape 121
Table 105: Analysis of Hungary’s environmental landscape 124
Table 106: Hungary dried food new product launches reports, by company (top five companies), 2008 127
Table 107: Hungary dried food new product launches SKUs, by company (top five companies), 2008 127
Table 108: Hungary dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 128
Table 109: Hungary dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 128
Table 110: Hungary dried food new product launches (reports), by package tags or claims, 2008 129
Table 111: Hungary dried food new product launches - recent five launches (2008) 129
Table 112: Hungary population, by age group, 2003?08 (millions) 130
Table 113: Hungary population forecast, by age group, 2008?13 (millions) 131
Table 114: Hungary population, by gender, 2003?08 (millions) 131
Table 115: Hungary population forecast, by gender, 2008?13 (millions) 132
Table 116: Hungary nominal GDP, 2003?08 (HUFbn, nominal prices) 132
Table 117: Hungary nominal GDP forecast, 2008?13 (HUFbn, nominal prices) 132
Table 118: Hungary real GDP, 2003?08 (HUFbn, 2000 prices) 133
Table 119: Hungary real GDP forecast, 2008?13 (HUFbn, 2000 prices) 133
Table 120: Hungary real GDP, 2003?08 ($bn, 2000 prices) 133
Table 121: Hungary real GDP forecast, 2008?13 ($bn, 2000 prices) 134
Table 122: Hungary consumer price index, 2003?08 (2000=100) 134
Table 123: Hungary consumer price index, 2008?13 (2000=100) 134


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