Dried Food in Hungary to 2014

Introduction

This databook provides key data and information on the dried food market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for dried food in Hungary increased at a compound annual growth rate of 5.5% between 2004 and 2009.

The dried pasta/noodles category led the dried food market in Hungary, accounting for a share of 44.3%.

Leading players in the Hungarian dried food market include Gyermely Rt., Nestle S.A. and Alfoldi Malomipari.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hungarian Forint), 2004?09 21
Value analysis (Hungarian Forint), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profile 41
Nestlé SA 41
Chapter 5 Category Analysis: Dried Pasta/Noodles 44
Value analysis (Hungarian Forint), 2004?09 44
Value analysis (Hungarian Forint), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Dessert Mixes 60
Value analysis (Hungarian Forint), 2004?09 60
Value analysis (Hungarian Forint), 2009?14 61
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Dried Ready Meals 73
Value analysis (Hungarian Forint), 2004?09 73
Value analysis (Hungarian Forint), 2009?14 74
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Rice 86
Value analysis (Hungarian Forint), 2004?09 86
Value analysis (Hungarian Forint), 2009?14 87
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 10 New Product Development 108
Product launches over time 108
Recent product launches 110
Chapter 11 Macroeconomic Profile 111
Macroeconomic Indicators 111
Chapter 12 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 13 Appendix 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121

LIST OF FIGURES
Figure 1: Dried food, Hungary, value by category (HUFm), 2004?14 23
Figure 2: Dried food, Hungary, category growth comparison, by value, 2004?14 26
Figure 3: Dried food, Hungary, volume by category (kg, million), 2004?14 29
Figure 4: Dried food, Hungary, category growth comparison, by volume, 2004?14 29
Figure 5: Dried food, Hungary, company share by value (%), 2008?09 32
Figure 6: Dried food, Hungary, distribution channels by value (%), 2008?09 36
Figure 7: Dried pasta/noodles, Hungary, value by segment (HUFm), 2004?14 46
Figure 8: Dried pasta/noodles, Hungary, category growth comparison, by value, 2004?14 48
Figure 9: Dried pasta/noodles, Hungary, volume by segment (kg, million), 2004?14 51
Figure 10: Dried pasta/noodles, Hungary, category growth comparison, by volume, 2004?14 51
Figure 11: Dried pasta/noodles, Hungary, company share by value (%), 2008?09 53
Figure 12: Dried pasta/noodles, Hungary, distribution channels by value (%), 2008?09 56
Figure 13: Dessert mixes, Hungary, value (HUFm), 2004?14 61
Figure 14: Dessert mixes, Hungary, volume (kg, million), 2004?14 64
Figure 15: Dessert mixes, Hungary, company share by value (%), 2008?09 66
Figure 16: Dessert mixes, Hungary, distribution channels by value (%), 2008?09 69
Figure 17: Dried ready meals, Hungary, value (HUFm), 2004?14 74
Figure 18: Dried ready meals, Hungary, volume (kg, million), 2004?14 77
Figure 19: Dried ready meals, Hungary, company share by value (%), 2008?09 79
Figure 20: Dried ready meals, Hungary, distribution channels by value (%), 2008?09 82
Figure 21: Rice, Hungary, value (HUFm), 2004?14 87
Figure 22: Rice, Hungary, volume (kg, million), 2004?14 90
Figure 23: Rice, Hungary, company share by value (%), 2008?09 92
Figure 24: Rice, Hungary, distribution channels by value (%), 2008?09 95
Figure 25: Global dried food market split (value terms, 2009), top five countries 100
Figure 26: Global dried food market value, 2004–09, top five countries 102
Figure 27: Global dried food market split (volume terms, 2009), top five countries 104
Figure 28: Global dried food market volume, 2004–09, top five countries 106
Figure 29: Annual data review process 117

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, Hungary, value by category (HUFm), 2004?09 21
Table 4: Dried food, Hungary, value forecast by category (HUFm), 2009?14 22
Table 5: Dried food, Hungary, value by category ($m), 2004?09 24
Table 6: Dried food, Hungary, value forecast by category ($m), 2009?14 25
Table 7: Dried food, Hungary, volume by category (kg, million), 2004?09 27
Table 8: Dried food, Hungary, volume forecast by category (kg, million), 2009?14 28
Table 9: Dried food, Hungary, brand share by value (%), 2008?09 30
Table 10: Dried food, Hungary, value by brand (HUFm), 2008?09 31
Table 11: Dried food, Hungary, company share by value (%), 2008?09 33
Table 12: Dried food, Hungary, value by company (HUFm), 2008?09 34
Table 13: Dried food, Hungary, distribution channels by value (%), 2008?09 35
Table 14: Dried food, Hungary, value by distribution channel (HUFm), 2008?09 35
Table 15: Dried food, Hungary, expenditure per capita (HUF), 2004?09 37
Table 16: Dried food, Hungary, forecast expenditure per capita (HUF), 2009?14 38
Table 17: Dried food, Hungary, expenditure per capita ($), 2004?09 38
Table 18: Dried food, Hungary, forecast expenditure per capita ($), 2009?14 39
Table 19: Dried food, Hungary, consumption per capita (kg), 2004?09 39
Table 20: Dried food, Hungary, forecast consumption per capita (kg), 2009?14 40
Table 21: Nestlé SA key facts 41
Table 22: Dried pasta/noodles, Hungary, value by segment (HUFm), 2004?09 44
Table 23: Dried pasta/noodles, Hungary, value forecast by segment (HUFm), 2009?14 45
Table 24: Dried pasta/noodles, Hungary, value by segment ($m), 2004?09 47
Table 25: Dried pasta/noodles, Hungary, value forecast by segment ($m), 2009?14 47
Table 26: Dried pasta/noodles, Hungary, volume by segment (kg, million), 2004?09 49
Table 27: Dried pasta/noodles, Hungary, volume forecast by segment (kg, million), 2009?14 50
Table 28: Dried pasta/noodles, Hungary, brand share by value (%), 2008?09 52
Table 29: Dried pasta/noodles, Hungary, value by brand (HUFm), 2008?09 52
Table 30: Dried pasta/noodles, Hungary, company share by value (%), 2008?09 54
Table 31: Dried pasta/noodles, Hungary, value by company (HUFm), 2008?09 54
Table 32: Dried pasta/noodles, Hungary, distribution channels by value (%), 2008?09 55
Table 33: Dried pasta/noodles, Hungary, value by distribution channel (HUFm), 2008?09 55
Table 34: Dried pasta/noodles, Hungary, expenditure per capita (HUF), 2004?09 57
Table 35: Dried pasta/noodles, Hungary, forecast expenditure per capita (HUF), 2009?14 57
Table 36: Dried pasta/noodles, Hungary, expenditure per capita ($), 2004?09 58
Table 37: Dried pasta/noodles, Hungary, forecast expenditure per capita ($), 2009?14 58
Table 38: Dried pasta/noodles, Hungary, consumption per capita (kg), 2004?09 59
Table 39: Dried pasta/noodles, Hungary, forecast consumption per capita (kg), 2009?14 59
Table 40: Dessert mixes, Hungary, value (HUFm), 2004?09 60
Table 41: Dessert mixes, Hungary, value forecast (HUFm), 2009?14 61
Table 42: Dessert mixes, Hungary, value ($m), 2004?09 62
Table 43: Dessert mixes, Hungary, value forecast ($m), 2009?14 62
Table 44: Dessert mixes, Hungary, volume (kg, million), 2004?09 63
Table 45: Dessert mixes, Hungary, volume forecast (kg, million), 2009?14 64
Table 46: Dessert mixes, Hungary, brand share by value (%), 2008?09 65
Table 47: Dessert mixes, Hungary, value by brand (HUFm), 2008?09 65
Table 48: Dessert mixes, Hungary, company share by value (%), 2008?09 67
Table 49: Dessert mixes, Hungary, value by company (HUFm), 2008?09 67
Table 50: Dessert mixes, Hungary, distribution channels by value (%), 2008?09 68
Table 51: Dessert mixes, Hungary, value by distribution channel (HUFm), 2008?09 68
Table 52: Dessert mixes, Hungary, expenditure per capita (HUF), 2004?09 70
Table 53: Dessert mixes, Hungary, forecast expenditure per capita (HUF), 2009?14 70
Table 54: Dessert mixes, Hungary, expenditure per capita ($), 2004?09 71
Table 55: Dessert mixes, Hungary, forecast expenditure per capita ($), 2009?14 71
Table 56: Dessert mixes, Hungary, consumption per capita (kg), 2004?09 72
Table 57: Dessert mixes, Hungary, forecast consumption per capita (kg), 2009?14 72
Table 58: Dried ready meals, Hungary, value (HUFm), 2004?09 73
Table 59: Dried ready meals, Hungary, value forecast (HUFm), 2009?14 74
Table 60: Dried ready meals, Hungary, value ($m), 2004?09 75
Table 61: Dried ready meals, Hungary, value forecast ($m), 2009?14 75
Table 62: Dried ready meals, Hungary, volume (kg, million), 2004?09 76
Table 63: Dried ready meals, Hungary, volume forecast (kg, million), 2009?14 77
Table 64: Dried ready meals, Hungary, brand share by value (%), 2008?09 78
Table 65: Dried ready meals, Hungary, value by brand (HUFm), 2008?09 78
Table 66: Dried ready meals, Hungary, company share by value (%), 2008?09 80
Table 67: Dried ready meals, Hungary, value by company (HUFm), 2008?09 80
Table 68: Dried ready meals, Hungary, distribution channels by value (%), 2008?09 81
Table 69: Dried ready meals, Hungary, value by distribution channel (HUFm), 2008?09 81
Table 70: Dried ready meals, Hungary, expenditure per capita (HUF), 2004?09 83
Table 71: Dried ready meals, Hungary, forecast expenditure per capita (HUF), 2009?14 83
Table 72: Dried ready meals, Hungary, expenditure per capita ($), 2004?09 84
Table 73: Dried ready meals, Hungary, forecast expenditure per capita ($), 2009?14 84
Table 74: Dried ready meals, Hungary, consumption per capita (kg), 2004?09 85
Table 75: Dried ready meals, Hungary, forecast consumption per capita (kg), 2009?14 85
Table 76: Rice, Hungary, value (HUFm), 2004?09 86
Table 77: Rice, Hungary, value forecast (HUFm), 2009?14 87
Table 78: Rice, Hungary, value ($m), 2004?09 88
Table 79: Rice, Hungary, value forecast ($m), 2009?14 88
Table 80: Rice, Hungary, volume (kg, million), 2004?09 89
Table 81: Rice, Hungary, volume forecast (kg, million), 2009?14 90
Table 82: Rice, Hungary, brand share by value (%), 2008?09 91
Table 83: Rice, Hungary, value by brand (HUFm), 2008?09 91
Table 84: Rice, Hungary, company share by value (%), 2008?09 93
Table 85: Rice, Hungary, value by company (HUFm), 2008?09 93
Table 86: Rice, Hungary, distribution channels by value (%), 2008?09 94
Table 87: Rice, Hungary, value by distribution channel (HUFm), 2008?09 94
Table 88: Rice, Hungary, expenditure per capita (HUF), 2004?09 96
Table 89: Rice, Hungary, forecast expenditure per capita (HUF), 2009?14 96
Table 90: Rice, Hungary, expenditure per capita ($), 2004?09 97
Table 91: Rice, Hungary, forecast expenditure per capita ($), 2009?14 97
Table 92: Rice, Hungary, consumption per capita (kg), 2004?09 98
Table 93: Rice, Hungary, forecast consumption per capita (kg), 2009?14 98
Table 94: Global dried food market value, 2009 99
Table 95: Global dried food market split (value terms ($m), 2009), top five countries 102
Table 96: Global dried food market volume, 2009 103
Table 97: Global dried food market split (volume terms, 2009), top five countries 106
Table 98: Leading players, top five countries 107
Table 99: Hungary dried food new product launches reports, by company (top five companies), 2009 108
Table 100: Hungary dried food new product launches SKUs, by company (top five companies), 2009 108
Table 101: Hungary dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 109
Table 102: Hungary dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 109
Table 103: Hungary dried food new product launches (reports), by package tags or claims (top 10 claims), 2009 110
Table 104: Hungary dried food new product launches - recent five launches (2009) 110
Table 105: Hungary population, by age group, 2004?09 (millions) 111
Table 106: Hungary population forecast, by age group, 2009?14 (millions) 112
Table 107: Hungary population, by gender, 2004?09 (millions) 112
Table 108: Hungary population forecast, by gender, 2009?14 (millions) 113
Table 109: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 113
Table 110: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 113
Table 111: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 114
Table 112: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 114
Table 113: Hungary real GDP, 2004?09 ($bn, 2000 prices) 114
Table 114: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 115
Table 115: Hungary consumer price index, 2004?09 (2000=100) 115
Table 116: Hungary consumer price index, 2009?14 (2000=100) 115


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