Dried Food in Hungary - Market Forecast & Consumer Demographics

Synopsis
Dried Food in Hungary – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dried food industry in Hungary.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hungarian dried food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dried food market consists of the sale of dried pasta/noodles, rice, dessert mixes, and dried ready meals.
• Market overview & forecast – overall Hungary dried food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dried food market in Hungary
• Dried food consumption and usage demographics –analysis of Consumer Demographics in the Hungarian dried food market

Highlights
• In Hungary, 55+ age group accounted for 21.9% share of the total dried food consumption in 2008.
• In Hungary, urban consumers accounted for 89.3% of the total dried food consumption in 2008.
• In Hungary, 25-34 age group accounted for 23.2% share of the total dried pasta/noodles consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the dried food market in Hungary
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hungarian dried food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Hungarian Dried Food Market Overview & Forecast 13
Value analysis (Hungarian Forint), 2004?09 13
Value analysis (Hungarian Forint), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 Hungarian Dried Food Market Shares 22
Company and brand share analysis 22
Distribution analysis 27
Chapter 4 Hungarian Dried Food Market – Consumption & Usage Demographics 29
Dried food–consumer demographics 29
Dried pasta/noodles–consumer demographics 39
Dessert mixes–consumer demographics 49
Dried ready meals–consumer demographics 59
Rice–consumer demographics 69
Chapter 5 Research Methodology 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 6 Appendix 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84


LIST OF FIGURES
Figure 1: Dried food, Hungary, value by category (HUFm), 2004?14 15
Figure 2: Dried food, Hungary, category growth comparison, by value, 2004?14 18
Figure 3: Dried food, Hungary, volume by category (kg, million), 2004?14 21
Figure 4: Dried food, Hungary, category growth comparison, by volume, 2004?14 21
Figure 5: Dried food, Hungary, company share by value (%), 2008?09 24
Figure 6: Dried food, Hungary, distribution channels by value (%), 2008?09 28
Figure 7: Dried food, Hungary, consumption by age group, % of total market value, 2008 29
Figure 8: Dried food, Hungary, consumption by gender, % of total market value, 2008 31
Figure 9: Dried food, Hungary, consumption by income, % of total market value, 2008 33
Figure 10: Dried food, Hungary, consumption by urban/rural, % of total market value, 2008 35
Figure 11: Dried food, Hungary, consumption by status, % of total market value, 2008 37
Figure 12: Dried pasta/noodles, Hungary, consumption by age group, % of total market value, 2008 39
Figure 13: Dried pasta/noodles, Hungary, consumption by gender, % of total market value, 2008 41
Figure 14: Dried pasta/noodles, Hungary, consumption by income, % of total market value, 2008 43
Figure 15: Dried pasta/noodles, Hungary, consumption by urban/rural, % of total market value, 2008 45
Figure 16: Dried pasta/noodles, Hungary, consumption by status, % of total market value, 2008 47
Figure 17: Dessert mixes, Hungary, consumption by age group, % of total market value, 2008 49
Figure 18: Dessert mixes, Hungary, consumption by gender, % of total market value, 2008 51
Figure 19: Dessert mixes, Hungary, consumption by income, % of total market value, 2008 53
Figure 20: Dessert mixes, Hungary, consumption by urban/rural, % of total market value, 2008 55
Figure 21: Dessert mixes, Hungary, consumption by status, % of total market value, 2008 57
Figure 22: Dried ready meals, Hungary, consumption by age group, % of total market value, 2008 59
Figure 23: Dried ready meals, Hungary, consumption by gender, % of total market value, 2008 61
Figure 24: Dried ready meals, Hungary, consumption by income, % of total market value, 2008 63
Figure 25: Dried ready meals, Hungary, consumption by urban/rural, % of total market value, 2008 65
Figure 26: Dried ready meals, Hungary, consumption by status, % of total market value, 2008 67
Figure 27: Rice, Hungary, consumption by age group, % of total market value, 2008 69
Figure 28: Rice, Hungary, consumption by gender, % of total market value, 2008 71
Figure 29: Rice, Hungary, consumption by income, % of total market value, 2008 73
Figure 30: Rice, Hungary, consumption by urban/rural, % of total market value, 2008 75
Figure 31: Rice, Hungary, consumption by status, % of total market value, 2008 77
Figure 32: Annual data review process 80


LIST OF TABLES
Table 1: Dried food category definitions 4
Table 2: Dried food distribution channels 5
Table 3: Dried food, Hungary, value by category (HUFm), 2004?09 13
Table 4: Dried food, Hungary, value forecast by category (HUFm), 2009?14 14
Table 5: Dried food, Hungary, value by category ($m), 2004?09 16
Table 6: Dried food, Hungary, value forecast by category ($m), 2009?14 17
Table 7: Dried food, Hungary, volume by category (kg, million), 2004?09 19
Table 8: Dried food, Hungary, volume forecast by category (kg, million), 2009?14 20
Table 9: Dried food, Hungary, brand share by value (%), 2008?09 22
Table 10: Dried food, Hungary, value by brand (HUFm), 2008?09 23
Table 11: Dried food, Hungary, company share by value (%), 2008?09 25
Table 12: Dried food, Hungary, value by company (HUFm), 2008?09 26
Table 13: Dried food, Hungary, distribution channels by value (%), 2008?09 27
Table 14: Dried food, Hungary, value by distribution channel (HUFm), 2008?09 27
Table 15: Dried food, Hungary, consumption by age group, value ($m), 2004?08 30
Table 16: Dried food, Hungary, consumption by age group, % of total market value, 2004?08 30
Table 17: Dried food, Hungary, consumption by gender, value ($m), 2004–08 32
Table 18: Dried food, Hungary, consumption by gender, % of total market value, 2004–08 32
Table 19: Dried food, Hungary, consumption by income, value ($m), 2004–08 34
Table 20: Dried food, Hungary, consumption by income, % of total market value, 2004–08 34
Table 21: Dried food, Hungary, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Dried food, Hungary, consumption by urban/rural, % of total market value, 2004–08 36
Table 23: Dried food, Hungary, consumption by status, value ($m), 2004–08 38
Table 24: Dried food, Hungary, consumption by status, % of total market value, 2004–08 38
Table 25: Dried pasta/noodles, Hungary, consumption by age group, value ($m), 2004?08 40
Table 26: Dried pasta/noodles, Hungary, consumption by age group, % of total market value, 2004?08 40
Table 27: Dried pasta/noodles, Hungary, consumption by gender, value ($m), 2004–08 42
Table 28: Dried pasta/noodles, Hungary, consumption by gender, % of total market value, 2004–08 42
Table 29: Dried pasta/noodles, Hungary, consumption by income, value ($m), 2004–08 44
Table 30: Dried pasta/noodles, Hungary, consumption by income, % of total market value, 2004–08 44
Table 31: Dried pasta/noodles, Hungary, consumption by urban/rural, value ($m), 2004–08 46
Table 32: Dried pasta/noodles, Hungary, consumption by urban/rural, % of total market value, 2004–08 46
Table 33: Dried pasta/noodles, Hungary, consumption by status, value ($m), 2004–08 48
Table 34: Dried pasta/noodles, Hungary, consumption by status, % of total market value, 2004–08 48
Table 35: Dessert mixes, Hungary, consumption by age group, value ($m), 2004?08 50
Table 36: Dessert mixes, Hungary, consumption by age group, % of total market value, 2004?08 50
Table 37: Dessert mixes, Hungary, consumption by gender, value ($m), 2004–08 52
Table 38: Dessert mixes, Hungary, consumption by gender, % of total market value, 2004–08 52
Table 39: Dessert mixes, Hungary, consumption by income, value ($m), 2004–08 54
Table 40: Dessert mixes, Hungary, consumption by income, % of total market value, 2004–08 54
Table 41: Dessert mixes, Hungary, consumption by urban/rural, value ($m), 2004–08 56
Table 42: Dessert mixes, Hungary, consumption by urban/rural, % of total market value, 2004–08 56
Table 43: Dessert mixes, Hungary, consumption by status, value ($m), 2004–08 58
Table 44: Dessert mixes, Hungary, consumption by status, % of total market value, 2004–08 58
Table 45: Dried ready meals, Hungary, consumption by age group, value ($m), 2004?08 60
Table 46: Dried ready meals, Hungary, consumption by age group, % of total market value, 2004?08 60
Table 47: Dried ready meals, Hungary, consumption by gender, value ($m), 2004–08 62
Table 48: Dried ready meals, Hungary, consumption by gender, % of total market value, 2004–08 62
Table 49: Dried ready meals, Hungary, consumption by income, value ($m), 2004–08 64
Table 50: Dried ready meals, Hungary, consumption by income, % of total market value, 2004–08 64
Table 51: Dried ready meals, Hungary, consumption by urban/rural, value ($m), 2004–08 66
Table 52: Dried ready meals, Hungary, consumption by urban/rural, % of total market value, 2004–08 66
Table 53: Dried ready meals, Hungary, consumption by status, value ($m), 2004–08 68
Table 54: Dried ready meals, Hungary, consumption by status, % of total market value, 2004–08 68
Table 55: Rice, Hungary, consumption by age group, value ($m), 2004?08 70
Table 56: Rice, Hungary, consumption by age group, % of total market value, 2004?08 70
Table 57: Rice, Hungary, consumption by gender, value ($m), 2004–08 72
Table 58: Rice, Hungary, consumption by gender, % of total market value, 2004–08 72
Table 59: Rice, Hungary, consumption by income, value ($m), 2004–08 74
Table 60: Rice, Hungary, consumption by income, % of total market value, 2004–08 74
Table 61: Rice, Hungary, consumption by urban/rural, value ($m), 2004–08 76
Table 62: Rice, Hungary, consumption by urban/rural, % of total market value, 2004–08 76
Table 63: Rice, Hungary, consumption by status, value ($m), 2004–08 78
Table 64: Rice, Hungary, consumption by status, % of total market value, 2004–08 78


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