TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
167 product SKUs launched in the Brazilian dried food market 2
Dessert Mixes is the leading category in Brazilian dried food market 2
Apti Alimentos Ltda. is the leading manufacturer in terms of new dried food products SKUs in Brazil 2
Bags and boxes were the dominant packing type in the new products launched in Brazilian dried food market 2
Majority of the products launched in the dried food market used Plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Dried Food Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 12
Dried Food Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New products by package material 17
Detailed Product Descriptions 18
Appendix 71
Further reading 71
Datamonitor consulting 71
How to contact experts in your industry 71
LIST OF FIGURES
Figure 1: Brazil, dried food market value by category ($m), 2004–09 10
Figure 2: Brazil, dried food market value by category ($m), 2009–14 11
Figure 3: Brazil, dried food market, new product SKUs by category, Jan 2010 – Dec 2010 12
Figure 4: Brazil, dried food market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 13
Figure 5: Brazil, dried food market, new products by package type, Jan 2010 – Dec 2010 15
Figure 6: Brazil, dried food market, new products by package material, Jan 2010 – Dec 2010 16
LIST OF TABLES
Table 1: Dried food category definitions 4
Table 2: Brazil, dried food market value by category ($m), 2004–09 10
Table 3: Brazil, dried food market value by category ($m), 2009–14 11
Table 4: Brazil, dried food market, new product SKUs by category, Jan 2010 – Dec 2010 12
Table 5: Brazil, dried food market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Table 6: Brazil, dried food market, new products by package type, Jan 2010 – Dec 2010 15
Table 7: Brazil, dried food market, new products by package material, Jan 2010 – Dec 2010 16
Table 8: Carrefour Viver - Arroz - Integral 17
Table 9: Selmi Renata - Mistura para Bolo - Aipim; Cenoura 18
Table 10: Mauri - Granulado - Crocante Chocolate; Crocante Colorido; Macio Chocolate 19
Table 11: Lori Puglia Bio - Pasta Di Semola - 503-Spaghetti; 517-Mezze Penne Rigate; 5173-Farfalle; 5176-Orecchiette; 519-Penne Rigate; 525-Tortiglioni; 527-Cannerozzetti; 529-Fusili; 535-Gomiti; 540-Gnocchi Sardi; 541-Cocciolette; 550-Ditalini Rigati; 559-Seme Cicoria; 566-Stellina 20
Table 12: Maggi Lamen - Macarrao Instantaneo 21
Table 13: Taeq - Massa Tipo Caseira - Esparguete; Talharim; Tortellini Tricolori 22
Table 14: Tio Joao Graos 100% Nobres - Arroz Branco Tipo 1 - Classe Longo Fino 23
Table 15: Hikari - Gelatina - Abacaxi; Cereja; Framboesa; Limao; Morango; Uva 24
Table 16: Qualita - Canjica de Milho 25
Table 17: Nita Cream Mix - Mistura para Bolo - Aipim; Chocolate; Limao; Maracuja 26
Table 18: Raris - Arroz Integral - Em Saquinhos 27
Table 19: Maggi Goodlight - Massa - Parafuso com Queijo Branco e Peito de Peru; Rigatoni Mini, com Peito de Frango, Ervas e Toque de Requeijao 28
Table 20: Maggi Pedacos De Vegetais - Lamen - Carne 29
Table 21: Renata Express - Macarrao Instantaneo - Yakisoba 30
Table 22: Renata - Massa - Gravata; Talharim 1; Talharim 2; Talharim 3 31
Table 23: Adria - Lamen - Carne; Galinha; Galinha Caipira; Legumes; Picanha 32
Table 24: Selection Carrefour - Arroz 33
Table 25: Panco - Lamen Cremoso - Brocolis com Queijo; Frango; Picanha; Quatro Queijos 34
Table 26: Renata Descolados Alfabeto Ben 10 - Macarrao 35
Table 27: Famiglia Venturelli Premium - Macarrao com Ovos - Fusilli; Penne; Spaghetti 36
Table 28: Nomu - Cocoa Powder 37
Table 29: Maggi Pedacos De Vegetais - Lamen - Legumes com Azeite 38
Table 30: Nita Cream Mix - Mistura para Bolo - Milho Cremoso 39
Table 31: Carrefour - Gel Sanitario - Lavanda; Lavanda Refill; Perfumes do Oceano; Perfumes do Oceano Refill 40
Table 32: Dr. Oetker - Mistura de Sobremesa - Pave; Tentacao de Chocolate 41
Table 33: Dr. Oetker Decorfesta - Missanga 42
Table 34: Dr. Oetker Toy Story 3 - Pudim - Banana Flambada com Canela; Baunilha; Caramelo; Choco&coco; Chocolate; Coco; Floresta; Morango 43
Table 35: Dr. Oetker Toy Story 3 - Creminuto - Chocolate; Flocos 44
Table 36: Dr. Oetker Toy Story 3 - Mistura para Bolo - Baunilha; Chocolate; Coco; Laranja; Marmore 45
Table 37: Numero Um - Macarrao Instantaneo - Legumes 46
Table 38: Caldobom - Polenta Cremosa - Carbonara; Funghi; Quatro Queijos; Tomate; Tradicional 47
Table 39: Vilma Lamen Sabores de Minas - Macarrao Instantaneo - Costela Mineira; Frango com Quiabo; Leitao com Limao; Vaca Atolada 48
Table 40: Bom Preco - Farofa Pronta - Temperada 49
Table 41: Carrefour - Massa de Semola - Fuzzilli; Ninho 50
Table 42: Sentir Bem Zero - Po para Preparo de Gelatina - Abacaxi; Framboesa; Morango; Uva 51
Table 43: Biju Cozinha Italiana - Arroz - Especial para Risotos 52
Table 44: Carrefour - Massa de Semola - Esparguete Numero 8 53
Table 45: Alibert - Gnocchi; Ravioli alla Carne; Tortellini - al Fromaggio; al Prosciutto; alla Carne; Ricotta Spinaci; Tricolori 54
Table 46: Apti Senninha - Sorvete - Chocolate; Creme; Limao; Morango; Uva 55
Table 47: Apti Senninha - Gelatina - Abacaxi; Cereja; Limao; Morango; Uva 56
Table 48: Apti Senninha - Flan - Baunilha; Caramelo; Chocolate 57
Table 49: Apti Senninha - Pudim - Baunilha; Caramelo; Chocolate 58
Table 50: Apti Senninha - Mistura para Bolos - Baunilha; Chocolate; Coco; Laranja 59
Table 51: Apti Senninha - Maria Mole - Chocolate; Coco; Morango 60
Table 52: Fugini Prato Pronto - Arroz Branco; Arroz de Carreteiro 61
Table 53: Frutop Delicias em Familia - Bombocado; Petit Gateau 62
Table 54: Qualimax Kids - Gelatina em Po - Frutas Vermelhas; Tangerina; Tutti Frutti 63
Table 55: Qualimax - Mistura para Bolos - Abacaxi com Coco; Limao com Leite Condensado; Maca com Canela 64
Table 56: Qualimax Premium - Mistura para Bolos - Frutas Vermelhas 65
Table 57: Alispec - Recheio de Bolos - Beijinho; Brigadeiro; Brigadeiro Branco; Cajuzinho; Cerelis; Doce de Leite; Doce de Noz; Truffa 66
Table 58: Alispec - Coberturas em Pedacos - Ao Leite; Branco; Meio Amargo 67
Table 59: Carrefour Viver Light - Massa Tortellini 68
Table 60: Richester Yoi - Macarrao Instantaneo - Cachorro Quente; Carne; Galinha; Galinha Caipira; Hamburguer; Picanha; Queijo; Tomate 69
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