Dried Food in Mexico to 2013

Introduction

This databook provides key data and information on the dried food market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Mexico increased at a compound annual growth rate of 5.3% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Mexico, accounting for a share of 62.9%.

Leading players in Mexican dried food market include Productos Alimenticios La Moderna S.A. de C.V., Pastas Cora and Barilla Holding Società per Azioni.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Mexico

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Mexico increased at a compound annual growth rate of 5.3% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Mexico, accounting for a share of 62.9%.

Leading players in Mexican dried food market include Productos Alimenticios La Moderna S.A. de C.V., Pastas Cora and Barilla Holding Società per Azioni.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Mexican Peso), 2003?08 22
Value analysis (Mexican Peso), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
Barilla Holding Società per Azioni 42
Chapter 5 Category Analysis: Dessert Mixes 44
Value analysis (Mexican Peso), 2003?08 44
Value analysis (Mexican Peso), 2008?13 45
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Dried Ready Meals 57
Value analysis (Mexican Peso), 2003?08 57
Value analysis (Mexican Peso), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Dried Pasta/Noodles 69
Value analysis (Mexican Peso), 2003?08 69
Value analysis (Mexican Peso), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Rice 85
Value analysis (Mexican Peso), 2003?08 85
Value analysis (Mexican Peso), 2008?13 86
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 10 PESTLE Analysis 107
Summary 107
Political analysis 108
Economic analysis 112
Social analysis 116
Technological analysis 119
Legal analysis 122
Environmental analysis 125
Chapter 11 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 12 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 13 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 14 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141


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LIST OF FIGURES
Figure 1: Mexico dried food value and value forecast, 2003?13 (MXNm, nominal prices) 24
Figure 2: Mexico dried food category growth comparison, by value, 2003?13 27
Figure 3: Mexico dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Mexico dried food category growth comparison, by volume, 2003?13 30
Figure 5: Mexico dried food company share, by value, 2007?08 (%) 33
Figure 6: Mexico dried food distribution channels, by value, 2007?08 (%) 37
Figure 7: Mexico dessert mixes value and value forecast, 2003?13 (MXNm, nominal prices) 45
Figure 8: Mexico dessert mixes volume and volume forecast, 2003?13 (kg, million) 48
Figure 9: Mexico dessert mixes company share, by value, 2007?08 (%) 50
Figure 10: Mexico dessert mixes distribution channels, by value, 2007?08 (%) 53
Figure 11: Mexico dried ready meals value and value forecast, 2003?13 (MXNm, nominal prices) 58
Figure 12: Mexico dried ready meals volume and volume forecast, 2003?13 (kg, million) 61
Figure 13: Mexico dried ready meals distribution channels, by value, 2007?08 (%) 65
Figure 14: Mexico dried pasta/noodles value and value forecast, 2003?13 (MXNm, nominal prices) 71
Figure 15: Mexico dried pasta/noodles category growth comparison, by value, 2003?13 73
Figure 16: Mexico dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 76
Figure 17: Mexico dried pasta/noodles category growth comparison, by volume, 2003?13 76
Figure 18: Mexico dried pasta/noodles company share, by value, 2007?08 (%) 78
Figure 19: Mexico dried pasta/noodles distribution channels, by value, 2007?08 (%) 81
Figure 20: Mexico rice value and value forecast, 2003?13 (MXNm, nominal prices) 86
Figure 21: Mexico rice volume and volume forecast, 2003?13 (kg, million) 89
Figure 22: Mexico rice company share, by value, 2007?08 (%) 91
Figure 23: Mexico rice distribution channels, by value, 2007?08 (%) 94
Figure 24: Global dried food market split (value terms, 2008), top five countries 99
Figure 25: Global dried food market value, 2003–08, top five countries 101
Figure 26: Global dried food market split (volume terms, 2008), top five countries 103
Figure 27: Global dried food market volume, 2003–08, top five countries 105
Figure 28: Annual data review process 137


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Mexico dried food value, 2003?08 (MXNm, nominal prices) 22
Table 4: Mexico dried food value forecast, 2008?13 (MXNm, nominal prices) 23
Table 5: Mexico dried food value, 2003?08 ($m, nominal prices) 25
Table 6: Mexico dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Mexico dried food volume, 2003?08 (kg, million) 28
Table 8: Mexico dried food volume forecast, 2008?13 (kg, million) 29
Table 9: Mexico dried food brand share, by value, 2007?08 (%) 31
Table 10: Mexico dried food value, by brand 2007?08 (MXNm, nominal prices) 32
Table 11: Mexico dried food company share by value, 2007?08 (%) 34
Table 12: Mexico dried food value, by company, 2007?08 (MXNm, nominal prices) 35
Table 13: Mexico dried food distribution channels, by value, 2007?08 (%) 36
Table 14: Mexico dried food value, by distribution channel, 2007?08 (MXNm, nominal prices) 36
Table 15: Mexico dried food expenditure per capita, 2003?08 (MXN, nominal prices) 38
Table 16: Mexico dried food forecast expenditure per capita, 2008?13 (MXN, nominal prices) 39
Table 17: Mexico dried food expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Mexico dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Mexico dried food consumption per capita, 2003?08 (kg) 40
Table 20: Mexico dried food forecast consumption per capita, 2008?13 (kg) 41
Table 21: Barilla Holding Società per Azioni key facts 42
Table 22: Mexico dessert mixes value, 2003?08 (MXNm, nominal prices) 44
Table 23: Mexico dessert mixes value forecast, 2008?13 (MXNm, nominal prices) 45
Table 24: Mexico dessert mixes value, 2003?08 ($m, nominal prices) 46
Table 25: Mexico dessert mixes value forecast, 2008?13 ($m, nominal prices) 46
Table 26: Mexico dessert mixes volume, 2003?08 (kg, million) 47
Table 27: Mexico dessert mixes volume forecast, 2008?13 (kg, million) 48
Table 28: Mexico dessert mixes brand share, by value, 2007?08 (%) 49
Table 29: Mexico dessert mixes value, by brand 2007?08 (MXNm, nominal prices) 49
Table 30: Mexico dessert mixes company share by value, 2007?08 (%) 51
Table 31: Mexico dessert mixes value, by company, 2007?08 (MXNm, nominal prices) 51
Table 32: Mexico dessert mixes distribution channels, by value, 2007?08 (%) 52
Table 33: Mexico dessert mixes value, by distribution channel, 2007?08 (MXNm, nominal prices) 52
Table 34: Mexico dessert mixes expenditure per capita, 2003?08 (MXN, nominal prices) 54
Table 35: Mexico dessert mixes forecast expenditure per capita, 2008?13 (MXN, nominal prices) 54
Table 36: Mexico dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 55
Table 37: Mexico dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 38: Mexico dessert mixes consumption per capita, 2003?08 (kg) 56
Table 39: Mexico dessert mixes forecast consumption per capita, 2008?13 (kg) 56
Table 40: Mexico dried ready meals value, 2003?08 (MXNm, nominal prices) 57
Table 41: Mexico dried ready meals value forecast, 2008?13 (MXNm, nominal prices) 58
Table 42: Mexico dried ready meals value, 2003?08 ($m, nominal prices) 59
Table 43: Mexico dried ready meals value forecast, 2008?13 ($m, nominal prices) 59
Table 44: Mexico dried ready meals volume, 2003?08 (kg, million) 60
Table 45: Mexico dried ready meals volume forecast, 2008?13 (kg, million) 61
Table 46: Mexico dried ready meals brand share, by value, 2007?08 (%) 62
Table 47: Mexico dried ready meals value, by brand 2007?08 (MXNm, nominal prices) 62
Table 48: Mexico dried ready meals company share by value, 2007?08 (%) 63
Table 49: Mexico dried ready meals value, by company, 2007?08 (MXNm, nominal prices) 63
Table 50: Mexico dried ready meals distribution channels, by value, 2007?08 (%) 64
Table 51: Mexico dried ready meals value, by distribution channel, 2007?08 (MXNm, nominal prices) 64
Table 52: Mexico dried ready meals expenditure per capita, 2003?08 (MXN, nominal prices) 66
Table 53: Mexico dried ready meals forecast expenditure per capita, 2008?13 (MXN, nominal prices) 66
Table 54: Mexico dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 67
Table 55: Mexico dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 56: Mexico dried ready meals consumption per capita, 2003?08 (kg) 68
Table 57: Mexico dried ready meals forecast consumption per capita, 2008?13 (kg) 68
Table 58: Mexico dried pasta/noodles value, 2003?08 (MXNm, nominal prices) 69
Table 59: Mexico dried pasta/noodles value forecast, 2008?13 (MXNm, nominal prices) 70
Table 60: Mexico dried pasta/noodles value, 2003?08 ($m, nominal prices) 72
Table 61: Mexico dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 72
Table 62: Mexico dried pasta/noodles volume, 2003?08 (kg, million) 74
Table 63: Mexico dried pasta/noodles volume forecast, 2008?13 (kg, million) 75
Table 64: Mexico dried pasta/noodles brand share, by value, 2007?08 (%) 77
Table 65: Mexico dried pasta/noodles value, by brand 2007?08 (MXNm, nominal prices) 77
Table 66: Mexico dried pasta/noodles company share by value, 2007?08 (%) 79
Table 67: Mexico dried pasta/noodles value, by company, 2007?08 (MXNm, nominal prices) 79
Table 68: Mexico dried pasta/noodles distribution channels, by value, 2007?08 (%) 80
Table 69: Mexico dried pasta/noodles value, by distribution channel, 2007?08 (MXNm, nominal prices) 80
Table 70: Mexico dried pasta/noodles expenditure per capita, 2003?08 (MXN, nominal prices) 82
Table 71: Mexico dried pasta/noodles forecast expenditure per capita, 2008?13 (MXN, nominal prices) 82
Table 72: Mexico dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 83
Table 73: Mexico dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 74: Mexico dried pasta/noodles consumption per capita, 2003?08 (kg) 84
Table 75: Mexico dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 84
Table 76: Mexico rice value, 2003?08 (MXNm, nominal prices) 85
Table 77: Mexico rice value forecast, 2008?13 (MXNm, nominal prices) 86
Table 78: Mexico rice value, 2003?08 ($m, nominal prices) 87
Table 79: Mexico rice value forecast, 2008?13 ($m, nominal prices) 87
Table 80: Mexico rice volume, 2003?08 (kg, million) 88
Table 81: Mexico rice volume forecast, 2008?13 (kg, million) 89
Table 82: Mexico rice brand share, by value, 2007?08 (%) 90
Table 83: Mexico rice value, by brand 2007?08 (MXNm, nominal prices) 90
Table 84: Mexico rice company share by value, 2007?08 (%) 92
Table 85: Mexico rice value, by company, 2007?08 (MXNm, nominal prices) 92
Table 86: Mexico rice distribution channels, by value, 2007?08 (%) 93
Table 87: Mexico rice value, by distribution channel, 2007?08 (MXNm, nominal prices) 93
Table 88: Mexico rice expenditure per capita, 2003?08 (MXN, nominal prices) 95
Table 89: Mexico rice forecast expenditure per capita, 2008?13 (MXN, nominal prices) 95
Table 90: Mexico rice expenditure per capita, 2003?08 ($, nominal prices) 96
Table 91: Mexico rice forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 92: Mexico rice consumption per capita, 2003?08 (kg) 97
Table 93: Mexico rice forecast consumption per capita, 2008?13 (kg) 97
Table 94: Global dried food market value, 2008 98
Table 95: Global dried food market split (value terms ($m), 2008), top five countries 101
Table 96: Global dried food market volume, 2008 102
Table 97: Global dried food market split (volume terms, 2008), top five countries 105
Table 98: Leading players, top five countries 106
Table 99: Analysis of Mexico’s political landscape 108
Table 100: Analysis of Mexico’s economy 112
Table 101: Analysis of Mexico’s social system 116
Table 102: Analysis of Mexico’s technology landscape 119
Table 103: Analysis of Mexico’s legal landscape 122
Table 104: Analysis of Mexico’s environmental landscape 125
Table 105: Mexico dried food new product launches reports, by company (top five companies), 2008 128
Table 106: Mexico dried food new product launches SKUs, by company (top five companies), 2008 128
Table 107: Mexico dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 129
Table 108: Mexico dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 129
Table 109: Mexico dried food new product launches (reports), by package tags or claims (top 10 claims), 2008 130
Table 110: Mexico dried food new product launches - recent five launches (2008) 130
Table 111: Mexico population, by age group, 2003?08 (millions) 131
Table 112: Mexico population forecast, by age group, 2008?13 (millions) 132
Table 113: Mexico population, by gender, 2003?08 (millions) 132
Table 114: Mexico population forecast, by gender, 2008?13 (millions) 133
Table 115: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 133
Table 116: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 133
Table 117: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 134
Table 118: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 134
Table 119: Mexico real GDP, 2003?08 ($bn, 2000 prices) 134
Table 120: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 121: Mexico consumer price index, 2003?08 (2000=100) 135
Table 122: Mexico consumer price index, 2008?13 (2000=100) 135


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