Dried Food in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the dried food market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: rice, dried pasta/noodles, dessert mixes and dried ready meals

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Middle East and Africa increased at a compound annual growth rate of 5% between 2003 and 2008.

The rice category led the dried food market in Middle East and Africa, accounting for a share of 61.9%.

The leading players in the Middle East and African dried food market include Tiger Foods Brands Ltd., Al Shalan Co and Saleh Abdullaziz Babakar Sons Co.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Middle East and Africa increased at a compound annual growth rate of 5% between 2003 and 2008.

The rice category led the dried food market in Middle East and Africa, accounting for a share of 61.9%.

The leading players in the Middle East and African dried food market include Tiger Foods Brands Ltd., Al Shalan Co and Saleh Abdullaziz Babakar Sons Co.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 20
Value Analysis 20
Volume Analysis 21
Chapter 4 Middle East And Africa Dried Food - Market Overview 22
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 5 Leading Company Profile 36
Tiger Brands Ltd 36
Chapter 6 Category Analysis: Dessert Mixes 38
Value analysis (US dollars), 2003?08 38
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Dried Ready Meals 49
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 8 Category Analysis: Dried Pasta/Noodles 60
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 9 Category Analysis: Rice 73
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 10 Research Methodology 84
Methodology overview 84
Secondary research 85
Market modeling 86
Creating an initial data model 86
Revising the initial data model 86
Creating a final estimate 87
Creating demographic value splits 87
Primary research 87
Data finalization 88
Ongoing research 88
Chapter 11 Appendix 89
Future readings 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Middle East and Africa dried food value and value forecast, 2003?13 ($m, nominal prices) 24
Figure 2: Middle East and Africa dried food category growth comparison, by value, 2003?13 24
Figure 3: Middle East and Africa dried food volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: Middle East and Africa dried food category growth comparison, by volume, 2003?13 27
Figure 5: Middle East and Africa dried food company share (top five companies), by value, 2007?08 (%) 30
Figure 6: Middle East and Africa dried food distribution channels, by value, 2007?08 (%) 32
Figure 7: Middle East and Africa dessert mixes value and value forecast, 2003?13 ($m, nominal prices) 39
Figure 8: Middle East and Africa dessert mixes volume and volume forecast, 2003?13 (kg, million) 41
Figure 9: Middle East and Africa dessert mixes company share (top five companies), by value, 2007?08 (%) 44
Figure 10: Middle East and Africa dessert mixes distribution channels, by value, 2007?08 (%) 46
Figure 11: Middle East and Africa dried ready meals value and value forecast, 2003?13 ($m, nominal prices) 50
Figure 12: Middle East and Africa dried ready meals volume and volume forecast, 2003?13 (kg, million) 52
Figure 13: Middle East and Africa dried ready meals company share (top five companies), by value, 2007?08 (%) 55
Figure 14: Middle East and Africa dried ready meals distribution channels, by value, 2007?08 (%) 57
Figure 15: Middle East and Africa dried pasta/noodles value and value forecast, 2003?13 ($m, nominal prices) 62
Figure 16: Middle East and Africa dried pasta/noodles category growth comparison, by value, 2003?13 62
Figure 17: Middle East and Africa dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 65
Figure 18: Middle East and Africa dried pasta/noodles category growth comparison, by volume, 2003?13 65
Figure 19: Middle East and Africa dried pasta/noodles company share (top five companies), by value, 2007?08 (%) 68
Figure 20: Middle East and Africa dried pasta/noodles distribution channels, by value, 2007?08 (%) 70
Figure 21: Middle East and Africa rice value and value forecast, 2003?13 ($m, nominal prices) 74
Figure 22: Middle East and Africa rice volume and volume forecast, 2003?13 (kg, million) 76
Figure 23: Middle East and Africa rice company share (top five companies), by value, 2007?08 (%) 79
Figure 24: Middle East and Africa rice distribution channels, by value, 2007?08 (%) 81
Figure 25: Annual data review process 85


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Middle East and Africa dried food value (country-wise), 2003?08 ($m, nominal prices) 20
Table 4: Middle East and Africa dried food value (country-wise) forecast, 2008–13 ($m, nominal prices) 20
Table 5: Middle East and Africa dried food volume (country-wise), 2003?08 (kg, million) 21
Table 6: Middle East and Africa dried food volume (country-wise) forecast, 2008–13 (kg, million) 21
Table 7: Middle East and Africa dried food value, 2003?08 ($m, nominal prices) 22
Table 8: Middle East and Africa dried food value forecast, 2008?13 ($m, nominal prices) 23
Table 9: Middle East and Africa dried food volume, 2003?08 (kg, million) 25
Table 10: Middle East and Africa dried food volume forecast, 2008?13 (kg, million) 26
Table 11: Middle East and Africa dried food company share (top 20 companies) by value, 2007?08 (%) 28
Table 12: Middle East and Africa dried food value, by company, 2007?08 ($m, nominal prices) 29
Table 13: Middle East and Africa dried food distribution channels, by value, 2007?08 (%) 31
Table 14: Middle East and Africa dried food value, by distribution channel, 2007?08 ($m, nominal prices) 31
Table 15: Middle East and Africa dried food expenditure per capita, 2003?08 ($, nominal prices) 33
Table 16: Middle East and Africa dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 17: Middle East and Africa dried food consumption per capita, 2003?08 (kg) 34
Table 18: Middle East and Africa dried food forecast consumption per capita, 2008?13 (kg) 35
Table 19: Tiger Brands Ltd key facts 36
Table 20: Middle East and Africa dessert mixes value, 2003?08 ($m, nominal prices) 38
Table 21: Middle East and Africa dessert mixes value forecast, 2008?13 ($m, nominal prices) 39
Table 22: Middle East and Africa dessert mixes volume, 2003?08 (kg, million) 40
Table 23: Middle East and Africa dessert mixes volume forecast, 2008?13 (kg, million) 41
Table 24: Middle East and Africa dessert mixes company share (top 20 companies) by value, 2007?08 (%) 42
Table 25: Middle East and Africa dessert mixes value, by company, 2007?08 ($m, nominal prices) 43
Table 26: Middle East and Africa dessert mixes distribution channels, by value, 2007?08 (%) 45
Table 27: Middle East and Africa dessert mixes value, by distribution channel, 2007?08 ($m, nominal prices) 45
Table 28: Middle East and Africa dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 47
Table 29: Middle East and Africa dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 47
Table 30: Middle East and Africa dessert mixes consumption per capita, 2003?08 (kg) 48
Table 31: Middle East and Africa dessert mixes forecast consumption per capita, 2008?13 (kg) 48
Table 32: Middle East and Africa dried ready meals value, 2003?08 ($m, nominal prices) 49
Table 33: Middle East and Africa dried ready meals value forecast, 2008?13 ($m, nominal prices) 50
Table 34: Middle East and Africa dried ready meals volume, 2003?08 (kg, million) 51
Table 35: Middle East and Africa dried ready meals volume forecast, 2008?13 (kg, million) 52
Table 36: Middle East and Africa dried ready meals company share by value, 2007?08 (%) 53
Table 37: Middle East and Africa dried ready meals value, by company, 2007?08 ($m, nominal prices) 54
Table 38: Middle East and Africa dried ready meals distribution channels, by value, 2007?08 (%) 56
Table 39: Middle East and Africa dried ready meals value, by distribution channel, 2007?08 ($m, nominal prices) 56
Table 40: Middle East and Africa dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 58
Table 41: Middle East and Africa dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 42: Middle East and Africa dried ready meals consumption per capita, 2003?08 (kg) 59
Table 43: Middle East and Africa dried ready meals forecast consumption per capita, 2008?13 (kg) 59
Table 44: Middle East and Africa dried pasta/noodles value, 2003?08 ($m, nominal prices) 60
Table 45: Middle East and Africa dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 61
Table 46: Middle East and Africa dried pasta/noodles volume, 2003?08 (kg, million) 63
Table 47: Middle East and Africa dried pasta/noodles volume forecast, 2008?13 (kg, million) 64
Table 48: Middle East and Africa dried pasta/noodles company share (top 20 companies) by value, 2007?08 (%) 66
Table 49: Middle East and Africa dried pasta/noodles value, by company, 2007?08 ($m, nominal prices) 67
Table 50: Middle East and Africa dried pasta/noodles distribution channels, by value, 2007?08 (%) 69
Table 51: Middle East and Africa dried pasta/noodles value, by distribution channel, 2007?08 ($m, nominal prices) 69
Table 52: Middle East and Africa dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 71
Table 53: Middle East and Africa dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 54: Middle East and Africa dried pasta/noodles consumption per capita, 2003?08 (kg) 72
Table 55: Middle East and Africa dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 72
Table 56: Middle East and Africa rice value, 2003?08 ($m, nominal prices) 73
Table 57: Middle East and Africa rice value forecast, 2008?13 ($m, nominal prices) 74
Table 58: Middle East and Africa rice volume, 2003?08 (kg, million) 75
Table 59: Middle East and Africa rice volume forecast, 2008?13 (kg, million) 76
Table 60: Middle East and Africa rice company share (top 20 companies) by value, 2007?08 (%) 77
Table 61: Middle East and Africa rice value, by company, 2007?08 ($m, nominal prices) 78
Table 62: Middle East and Africa rice distribution channels, by value, 2007?08 (%) 80
Table 63: Middle East and Africa rice value, by distribution channel, 2007?08 ($m, nominal prices) 80
Table 64: Middle East and Africa rice expenditure per capita, 2003?08 ($, nominal prices) 82
Table 65: Middle East and Africa rice forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 66: Middle East and Africa rice consumption per capita, 2003?08 (kg) 83
Table 67: Middle East and Africa rice forecast consumption per capita, 2008?13 (kg) 83


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