Dried Food in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the dried food market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for dried food in Middle East and Africa increased at a compound annual growth rate of 5.1% between 2004 and 2009.

The rice category led the dried food market in Middle East and Africa, accounting for a share of 65.5%.

The leading players in the Middle East and African dried food market include Saleh Abdulaziz Babakar Sons Co, Al Shalan Co and Tiger Brands Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Middle East and Africa Dried Food: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profile 35
Tiger Brands Ltd. 35
Chapter 6 Category Analysis: Dried Pasta/Noodles 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Dessert Mixes 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: Dried Ready Meals 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 9 Category Analysis: Rice 72
Value analysis (US Dollar), 2004?09 72
Value analysis (US Dollar), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 10 Research Methodology 83
Methodology overview 83
Secondary research 84
Market modeling 85
Creating an initial data model 85
Revising the initial data model 85
Creating a final estimate 86
Creating demographic value splits 86
Primary research 86
Data finalization 87
Ongoing research 87
Chapter 11 Appendix 88
Future readings 88
How to contact experts in your industry 88
Disclaimer 88

LIST OF FIGURES
Figure 1: Dried food, Middle East and Africa, value by category ($m), 2004?14 23
Figure 2: Dried food, Middle East and Africa, category growth comparison, by value, 2004?14 23
Figure 3: Dried food, Middle East and Africa, volume by category (kg, million), 2004?14 26
Figure 4: Dried food, Middle East and Africa, category growth comparison, by volume, 2004?14 26
Figure 5: Dried food, Middle East and Africa, company share (top five companies) by value (%), 2008?09 29
Figure 6: Dried food, Middle East and Africa, distribution channels by value (%), 2008?09 31
Figure 7: Dried pasta/noodles, Middle East and Africa, value by segment ($m), 2004?14 39
Figure 8: Dried pasta/noodles, Middle East and Africa, category growth comparison, by value, 2004?14 39
Figure 9: Dried pasta/noodles, Middle East and Africa, volume by segment (kg, million), 2004?14 42
Figure 10: Dried pasta/noodles, Middle East and Africa, category growth comparison, by volume, 2004?14 42
Figure 11: Dried pasta/noodles, Middle East and Africa, company share (top five companies) by value (%), 2008?09 45
Figure 12: Dried pasta/noodles, Middle East and Africa, distribution channels by value (%), 2008?09 47
Figure 13: Dessert mixes, Middle East and Africa, value ($m), 2004?14 51
Figure 14: Dessert mixes, Middle East and Africa, volume (kg, million), 2004?14 53
Figure 15: Dessert mixes, Middle East and Africa, company share (top five companies) by value (%), 2008?09 56
Figure 16: Dessert mixes, Middle East and Africa, distribution channels by value (%), 2008?09 58
Figure 17: Dried ready meals, Middle East and Africa, value ($m), 2004?14 62
Figure 18: Dried ready meals, Middle East and Africa, volume (kg, million), 2004?14 64
Figure 19: Dried ready meals, Middle East and Africa, company share (top five companies) by value (%), 2008?09 67
Figure 20: Dried ready meals, Middle East and Africa, distribution channels by value (%), 2008?09 69
Figure 21: Rice, Middle East and Africa, value ($m), 2004?14 73
Figure 22: Rice, Middle East and Africa, volume (kg, million), 2004?14 75
Figure 23: Rice, Middle East and Africa, company share (top five companies) by value (%), 2008?09 78
Figure 24: Rice, Middle East and Africa, distribution channels by value (%), 2008?09 80
Figure 25: Annual data review process 84

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, Middle East and Africa, value (country-wise), 2004?09 ($m) 19
Table 4: Dried food, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Dried food, Middle East and Africa, volume (country-wise), 2004?09 (kg, million) 20
Table 6: Dried food, Middle East and Africa, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Dried food, Middle East and Africa, value by category ($m), 2004?09 21
Table 8: Dried food, Middle East and Africa, value forecast by category ($m), 2009?14 22
Table 9: Dried food, Middle East and Africa, volume by category (kg, million), 2004?09 24
Table 10: Dried food, Middle East and Africa, volume forecast by category (kg, million), 2009?14 25
Table 11: Dried food, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Dried food, Middle East and Africa, value by company ($m), 2008?09 28
Table 13: Dried food, Middle East and Africa, distribution channels by value (%), 2008?09 30
Table 14: Dried food, Middle East and Africa, value by distribution channel ($m), 2008?09 30
Table 15: Dried food, Middle East and Africa, expenditure per capita ($), 2004?09 32
Table 16: Dried food, Middle East and Africa, forecast expenditure per capita ($), 2009?14 33
Table 17: Dried food, Middle East and Africa, consumption per capita (kg), 2004?09 34
Table 18: Dried food, Middle East and Africa, forecast consumption per capita (kg), 2009?14 34
Table 19: Tiger Brands Ltd. key facts 35
Table 20: Dried pasta/noodles, Middle East and Africa, value by segment ($m), 2004?09 37
Table 21: Dried pasta/noodles, Middle East and Africa, value forecast by segment ($m), 2009?14 38
Table 22: Dried pasta/noodles, Middle East and Africa, volume by segment (kg, million), 2004?09 40
Table 23: Dried pasta/noodles, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 41
Table 24: Dried pasta/noodles, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 43
Table 25: Dried pasta/noodles, Middle East and Africa, value by company ($m), 2008?09 44
Table 26: Dried pasta/noodles, Middle East and Africa, distribution channels by value (%), 2008?09 46
Table 27: Dried pasta/noodles, Middle East and Africa, value by distribution channel ($m), 2008?09 46
Table 28: Dried pasta/noodles, Middle East and Africa, expenditure per capita ($), 2004?09 48
Table 29: Dried pasta/noodles, Middle East and Africa, forecast expenditure per capita ($), 2009?14 48
Table 30: Dried pasta/noodles, Middle East and Africa, consumption per capita (kg), 2004?09 49
Table 31: Dried pasta/noodles, Middle East and Africa, forecast consumption per capita (kg), 2009?14 49
Table 32: Dessert mixes, Middle East and Africa, value ($m), 2004?09 50
Table 33: Dessert mixes, Middle East and Africa, value forecast ($m), 2009?14 51
Table 34: Dessert mixes, Middle East and Africa, volume (kg, million), 2004?09 52
Table 35: Dessert mixes, Middle East and Africa, volume forecast (kg, million), 2009?14 53
Table 36: Dessert mixes, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 54
Table 37: Dessert mixes, Middle East and Africa, value by company ($m), 2008?09 55
Table 38: Dessert mixes, Middle East and Africa, distribution channels by value (%), 2008?09 57
Table 39: Dessert mixes, Middle East and Africa, value by distribution channel ($m), 2008?09 57
Table 40: Dessert mixes, Middle East and Africa, expenditure per capita ($), 2004?09 59
Table 41: Dessert mixes, Middle East and Africa, forecast expenditure per capita ($), 2009?14 59
Table 42: Dessert mixes, Middle East and Africa, consumption per capita (kg), 2004?09 60
Table 43: Dessert mixes, Middle East and Africa, forecast consumption per capita (kg), 2009?14 60
Table 44: Dried ready meals, Middle East and Africa, value ($m), 2004?09 61
Table 45: Dried ready meals, Middle East and Africa, value forecast ($m), 2009?14 62
Table 46: Dried ready meals, Middle East and Africa, volume (kg, million), 2004?09 63
Table 47: Dried ready meals, Middle East and Africa, volume forecast (kg, million), 2009?14 64
Table 48: Dried ready meals, Middle East and Africa, company share by value (%), 2008?09 65
Table 49: Dried ready meals, Middle East and Africa, value by company ($m), 2008?09 66
Table 50: Dried ready meals, Middle East and Africa, distribution channels by value (%), 2008?09 68
Table 51: Dried ready meals, Middle East and Africa, value by distribution channel ($m), 2008?09 68
Table 52: Dried ready meals, Middle East and Africa, expenditure per capita ($), 2004?09 70
Table 53: Dried ready meals, Middle East and Africa, forecast expenditure per capita ($), 2009?14 70
Table 54: Dried ready meals, Middle East and Africa, consumption per capita (kg), 2004?09 71
Table 55: Dried ready meals, Middle East and Africa, forecast consumption per capita (kg), 2009?14 71
Table 56: Rice, Middle East and Africa, value ($m), 2004?09 72
Table 57: Rice, Middle East and Africa, value forecast ($m), 2009?14 73
Table 58: Rice, Middle East and Africa, volume (kg, million), 2004?09 74
Table 59: Rice, Middle East and Africa, volume forecast (kg, million), 2009?14 75
Table 60: Rice, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 76
Table 61: Rice, Middle East and Africa, value by company ($m), 2008?09 77
Table 62: Rice, Middle East and Africa, distribution channels by value (%), 2008?09 79
Table 63: Rice, Middle East and Africa, value by distribution channel ($m), 2008?09 79
Table 64: Rice, Middle East and Africa, expenditure per capita ($), 2004?09 81
Table 65: Rice, Middle East and Africa, forecast expenditure per capita ($), 2009?14 81
Table 66: Rice, Middle East and Africa, consumption per capita (kg), 2004?09 82
Table 67: Rice, Middle East and Africa, forecast consumption per capita (kg), 2009?14 82


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