Dried Food in the Netherlands to 2013

Introduction

This databook provides key data and information on the dried food market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in the Netherlands increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The rice category led the dried food market in the Netherlands, accounting for a share of 43.1%.

Leading players in the Dutch dried food market include H.J. Heinz Company, Mars, Inc. and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in the Netherlands increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The rice category led the dried food market in the Netherlands, accounting for a share of 43.1%.

Leading players in the Dutch dried food market include H.J. Heinz Company, Mars, Inc. and Unilever.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003?08 22
Value analysis (Euro), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
H.J. Heinz Company 40
Mars, Incorporated 42
Chapter 5 Category Analysis: Dessert Mixes 44
Value analysis (Euro), 2003?08 44
Value analysis (Euro), 2008?13 45
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Dried Ready Meals 57
Value analysis (Euro), 2003?08 57
Value analysis (Euro), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Dried Pasta/Noodles 69
Value analysis (Euro), 2003?08 69
Value analysis (Euro), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Rice 85
Value analysis (Euro), 2003?08 85
Value analysis (Euro), 2008?13 86
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 PESTLE Analysis 106
Summary 106
Political analysis 107
Economic analysis 112
Social analysis 116
Technological analysis 120
Legal analysis 124
Environmental analysis 127
Chapter 11 New Product Development 131
Product launches over time 131
Recent product launches 133
Chapter 12 Macroeconomic Profile 134
Macroeconomic indicators 134
Chapter 13 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 14 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144


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LIST OF FIGURES
Figure 1: Netherlands dried food value and value forecast, 2003?13 (€m, nominal prices) 24
Figure 2: Netherlands dried food category growth comparison, by value, 2003?13 27
Figure 3: Netherlands dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Netherlands dried food category growth comparison, by volume, 2003?13 30
Figure 5: Netherlands dried food company share, by value, 2007?08 (%) 33
Figure 6: Netherlands dried food distribution channels, by value, 2007?08 (%) 36
Figure 7: Netherlands dessert mixes value and value forecast, 2003?13 (€m, nominal prices) 45
Figure 8: Netherlands dessert mixes volume and volume forecast, 2003?13 (kg, million) 48
Figure 9: Netherlands dessert mixes company share, by value, 2007?08 (%) 50
Figure 10: Netherlands dessert mixes distribution channels, by value, 2007?08 (%) 53
Figure 11: Netherlands dried ready meals value and value forecast, 2003?13 (€m, nominal prices) 58
Figure 12: Netherlands dried ready meals volume and volume forecast, 2003?13 (kg, million) 61
Figure 13: Netherlands dried ready meals distribution channels, by value, 2007?08 (%) 65
Figure 14: Netherlands dried pasta/noodles value and value forecast, 2003?13 (€m, nominal prices) 71
Figure 15: Netherlands dried pasta/noodles category growth comparison, by value, 2003?13 73
Figure 16: Netherlands dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 76
Figure 17: Netherlands dried pasta/noodles category growth comparison, by volume, 2003?13 76
Figure 18: Netherlands dried pasta/noodles company share, by value, 2007?08 (%) 78
Figure 19: Netherlands dried pasta/noodles distribution channels, by value, 2007?08 (%) 81
Figure 20: Netherlands rice value and value forecast, 2003?13 (€m, nominal prices) 86
Figure 21: Netherlands rice volume and volume forecast, 2003?13 (kg, million) 89
Figure 22: Netherlands rice distribution channels, by value, 2007?08 (%) 93
Figure 23: Global dried food market split (value terms, 2008), top five countries 98
Figure 24: Global dried food market value, 2003–08, top five countries 100
Figure 25: Global dried food market split (volume terms, 2008), top five countries 102
Figure 26: Global dried food market volume, 2003–08, top five countries 104
Figure 27: Annual data review process 140


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Netherlands dried food value, 2003?08 (€m, nominal prices) 22
Table 4: Netherlands dried food value forecast, 2008?13 (€m, nominal prices) 23
Table 5: Netherlands dried food value, 2003?08 ($m, nominal prices) 25
Table 6: Netherlands dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Netherlands dried food volume, 2003?08 (kg, million) 28
Table 8: Netherlands dried food volume forecast, 2008?13 (kg, million) 29
Table 9: Netherlands dried food brand share, by value, 2007?08 (%) 31
Table 10: Netherlands dried food value, by brand 2007?08 (€m, nominal prices) 32
Table 11: Netherlands dried food company share by value, 2007?08 (%) 34
Table 12: Netherlands dried food value, by company, 2007?08 (€m, nominal prices) 34
Table 13: Netherlands dried food distribution channels, by value, 2007?08 (%) 35
Table 14: Netherlands dried food value, by distribution channel, 2007?08 (€m, nominal prices) 35
Table 15: Netherlands dried food expenditure per capita, 2003?08 (€, nominal prices) 37
Table 16: Netherlands dried food forecast expenditure per capita, 2008?13 (€, nominal prices) 37
Table 17: Netherlands dried food expenditure per capita, 2003?08 ($, nominal prices) 38
Table 18: Netherlands dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: Netherlands dried food consumption per capita, 2003?08 (kg) 39
Table 20: Netherlands dried food forecast consumption per capita, 2008?13 (kg) 39
Table 21: H.J. Heinz Company key facts 40
Table 22: Mars, Incorporated key facts 42
Table 23: Netherlands dessert mixes value, 2003?08 (€m, nominal prices) 44
Table 24: Netherlands dessert mixes value forecast, 2008?13 (€m, nominal prices) 45
Table 25: Netherlands dessert mixes value, 2003?08 ($m, nominal prices) 46
Table 26: Netherlands dessert mixes value forecast, 2008?13 ($m, nominal prices) 46
Table 27: Netherlands dessert mixes volume, 2003?08 (kg, million) 47
Table 28: Netherlands dessert mixes volume forecast, 2008?13 (kg, million) 48
Table 29: Netherlands dessert mixes brand share, by value, 2007?08 (%) 49
Table 30: Netherlands dessert mixes value, by brand 2007?08 (€m, nominal prices) 49
Table 31: Netherlands dessert mixes company share by value, 2007?08 (%) 51
Table 32: Netherlands dessert mixes value, by company, 2007?08 (€m, nominal prices) 51
Table 33: Netherlands dessert mixes distribution channels, by value, 2007?08 (%) 52
Table 34: Netherlands dessert mixes value, by distribution channel, 2007?08 (€m, nominal prices) 52
Table 35: Netherlands dessert mixes expenditure per capita, 2003?08 (€, nominal prices) 54
Table 36: Netherlands dessert mixes forecast expenditure per capita, 2008?13 (€, nominal prices) 54
Table 37: Netherlands dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Netherlands dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Netherlands dessert mixes consumption per capita, 2003?08 (kg) 56
Table 40: Netherlands dessert mixes forecast consumption per capita, 2008?13 (kg) 56
Table 41: Netherlands dried ready meals value, 2003?08 (€m, nominal prices) 57
Table 42: Netherlands dried ready meals value forecast, 2008?13 (€m, nominal prices) 58
Table 43: Netherlands dried ready meals value, 2003?08 ($m, nominal prices) 59
Table 44: Netherlands dried ready meals value forecast, 2008?13 ($m, nominal prices) 59
Table 45: Netherlands dried ready meals volume, 2003?08 (kg, million) 60
Table 46: Netherlands dried ready meals volume forecast, 2008?13 (kg, million) 61
Table 47: Netherlands dried ready meals brand share, by value, 2007?08 (%) 62
Table 48: Netherlands dried ready meals value, by brand 2007?08 (€m, nominal prices) 62
Table 49: Netherlands dried ready meals company share by value, 2007?08 (%) 63
Table 50: Netherlands dried ready meals value, by company, 2007?08 (€m, nominal prices) 63
Table 51: Netherlands dried ready meals distribution channels, by value, 2007?08 (%) 64
Table 52: Netherlands dried ready meals value, by distribution channel, 2007?08 (€m, nominal prices) 64
Table 53: Netherlands dried ready meals expenditure per capita, 2003?08 (€, nominal prices) 66
Table 54: Netherlands dried ready meals forecast expenditure per capita, 2008?13 (€, nominal prices) 66
Table 55: Netherlands dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 67
Table 56: Netherlands dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 57: Netherlands dried ready meals consumption per capita, 2003?08 (kg) 68
Table 58: Netherlands dried ready meals forecast consumption per capita, 2008?13 (kg) 68
Table 59: Netherlands dried pasta/noodles value, 2003?08 (€m, nominal prices) 69
Table 60: Netherlands dried pasta/noodles value forecast, 2008?13 (€m, nominal prices) 70
Table 61: Netherlands dried pasta/noodles value, 2003?08 ($m, nominal prices) 72
Table 62: Netherlands dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 72
Table 63: Netherlands dried pasta/noodles volume, 2003?08 (kg, million) 74
Table 64: Netherlands dried pasta/noodles volume forecast, 2008?13 (kg, million) 75
Table 65: Netherlands dried pasta/noodles brand share, by value, 2007?08 (%) 77
Table 66: Netherlands dried pasta/noodles value, by brand 2007?08 (€m, nominal prices) 77
Table 67: Netherlands dried pasta/noodles company share by value, 2007?08 (%) 79
Table 68: Netherlands dried pasta/noodles value, by company, 2007?08 (€m, nominal prices) 79
Table 69: Netherlands dried pasta/noodles distribution channels, by value, 2007?08 (%) 80
Table 70: Netherlands dried pasta/noodles value, by distribution channel, 2007?08 (€m, nominal prices) 80
Table 71: Netherlands dried pasta/noodles expenditure per capita, 2003?08 (€, nominal prices) 82
Table 72: Netherlands dried pasta/noodles forecast expenditure per capita, 2008?13 (€, nominal prices) 82
Table 73: Netherlands dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 83
Table 74: Netherlands dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 75: Netherlands dried pasta/noodles consumption per capita, 2003?08 (kg) 84
Table 76: Netherlands dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 84
Table 77: Netherlands rice value, 2003?08 (€m, nominal prices) 85
Table 78: Netherlands rice value forecast, 2008?13 (€m, nominal prices) 86
Table 79: Netherlands rice value, 2003?08 ($m, nominal prices) 87
Table 80: Netherlands rice value forecast, 2008?13 ($m, nominal prices) 87
Table 81: Netherlands rice volume, 2003?08 (kg, million) 88
Table 82: Netherlands rice volume forecast, 2008?13 (kg, million) 89
Table 83: Netherlands rice brand share, by value, 2007?08 (%) 90
Table 84: Netherlands rice value, by brand 2007?08 (€m, nominal prices) 90
Table 85: Netherlands rice company share by value, 2007?08 (%) 91
Table 86: Netherlands rice value, by company, 2007?08 (€m, nominal prices) 91
Table 87: Netherlands rice distribution channels, by value, 2007?08 (%) 92
Table 88: Netherlands rice value, by distribution channel, 2007?08 (€m, nominal prices) 92
Table 89: Netherlands rice expenditure per capita, 2003?08 (€, nominal prices) 94
Table 90: Netherlands rice forecast expenditure per capita, 2008?13 (€, nominal prices) 94
Table 91: Netherlands rice expenditure per capita, 2003?08 ($, nominal prices) 95
Table 92: Netherlands rice forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 93: Netherlands rice consumption per capita, 2003?08 (kg) 96
Table 94: Netherlands rice forecast consumption per capita, 2008?13 (kg) 96
Table 95: Global dried food market value, 2008 97
Table 96: Global dried food market split (value terms ($m), 2008), top five countries 100
Table 97: Global dried food market volume, 2008 101
Table 98: Global dried food market split (volume terms, 2008), top five countries 104
Table 99: Leading players, top five countries 105
Table 100: Analysis of the Netherlands’s political landscape 107
Table 101: Analysis of the Netherlands’s economic landscape 112
Table 102: Analysis of the Netherlands’s social landscape 116
Table 103: Analysis of the Netherlands’s technology landscape 120
Table 104: Analysis of the Netherlands’s legal landscape 124
Table 105: Analysis of the Netherlands’s environmental landscape 127
Table 106: Netherlands dried food new product launches reports, by company (top five companies), 2008 131
Table 107: Netherlands dried food new product launches SKUs, by company (top five companies), 2008 131
Table 108: Netherlands dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 132
Table 109: Netherlands dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 132
Table 110: Netherlands dried food new product launches (reports), by package tags or claims (top 10 claims), 2008 133
Table 111: Netherlands dried food new product launches - recent five launches (2008) 133
Table 112: Netherlands population, by age group, 2003?08 (millions) 134
Table 113: Netherlands population forecast, by age group, 2008?13 (millions) 135
Table 114: Netherlands population, by gender, 2003?08 (millions) 135
Table 115: Netherlands population forecast, by gender, 2008?13 (millions) 136
Table 116: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 136
Table 117: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 136
Table 118: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 137
Table 119: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 137
Table 120: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 137
Table 121: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 138
Table 122: Netherlands consumer price index, 2003?08 (2000=100) 138
Table 123: Netherlands consumer price index, 2008?13 (2000=100) 138


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