Dried Food in the Netherlands to 2014

Introduction

This databook provides key data and information on the dried food market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in the Netherlands increased at a compound annual growth rate of 2.2% between 2004 and 2009.

The rice category led the dried food market in the Netherlands, accounting for a share of 43.1%.

Leading players in the Dutch dried food market include H.J. Heinz Company, Mars, Inc. and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
H.J. Heinz Company 38
Mars, Incorporated 40
Chapter 5 Category Analysis: Dried Pasta/Noodles 42
Value analysis (Euro), 2004?09 42
Value analysis (Euro), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Dessert Mixes 58
Value analysis (Euro), 2004?09 58
Value analysis (Euro), 2009?14 59
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Dried Ready Meals 71
Value analysis (Euro), 2004?09 71
Value analysis (Euro), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Rice 83
Value analysis (Euro), 2004?09 83
Value analysis (Euro), 2009?14 84
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 88
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 9 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 10 New Product Development 104
Product launches over time 104
Recent product launches 106
Chapter 11 Macroeconomic Profile 107
Macroeconomic Indicators 107
Chapter 12 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 13 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Dried food, Netherlands, value by category (€m), 2004?14 23
Figure 2: Dried food, Netherlands, category growth comparison, by value, 2004?14 25
Figure 3: Dried food, Netherlands, volume by category (kg, million), 2004?14 28
Figure 4: Dried food, Netherlands, category growth comparison, by volume, 2004?14 28
Figure 5: Dried food, Netherlands, company share by value (%), 2008?09 30
Figure 6: Dried food, Netherlands, distribution channels by value (%), 2008?09 33
Figure 7: Dried pasta/noodles, Netherlands, value by segment (€m), 2004?14 44
Figure 8: Dried pasta/noodles, Netherlands, category growth comparison, by value, 2004?14 46
Figure 9: Dried pasta/noodles, Netherlands, volume by segment (kg, million), 2004?14 49
Figure 10: Dried pasta/noodles, Netherlands, category growth comparison, by volume, 2004?14 49
Figure 11: Dried pasta/noodles, Netherlands, company share by value (%), 2008?09 51
Figure 12: Dried pasta/noodles, Netherlands, distribution channels by value (%), 2008?09 54
Figure 13: Dessert mixes, Netherlands, value (€m), 2004?14 59
Figure 14: Dessert mixes, Netherlands, volume (kg, million), 2004?14 62
Figure 15: Dessert mixes, Netherlands, company share by value (%), 2008?09 64
Figure 16: Dessert mixes, Netherlands, distribution channels by value (%), 2008?09 67
Figure 17: Dried ready meals, Netherlands, value (€m), 2004?14 72
Figure 18: Dried ready meals, Netherlands, volume (kg, million), 2004?14 75
Figure 19: Dried ready meals, Netherlands, distribution channels by value (%), 2008?09 79
Figure 20: Rice, Netherlands, value (€m), 2004?14 84
Figure 21: Rice, Netherlands, volume (kg, million), 2004?14 87
Figure 22: Rice, Netherlands, distribution channels by value (%), 2008?09 91
Figure 23: Global dried food market split (value terms, 2009), top five countries 96
Figure 24: Global dried food market value, 2004–09, top five countries 98
Figure 25: Global dried food market split (volume terms, 2009), top five countries 100
Figure 26: Global dried food market volume, 2004–09, top five countries 102
Figure 27: Annual data review process 113

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, Netherlands, value by category (€m), 2004?09 21
Table 4: Dried food, Netherlands, value forecast by category (€m), 2009?14 22
Table 5: Dried food, Netherlands, value by category ($m), 2004?09 24
Table 6: Dried food, Netherlands, value forecast by category ($m), 2009?14 24
Table 7: Dried food, Netherlands, volume by category (kg, million), 2004?09 26
Table 8: Dried food, Netherlands, volume forecast by category (kg, million), 2009?14 27
Table 9: Dried food, Netherlands, brand share by value (%), 2008?09 29
Table 10: Dried food, Netherlands, value by brand (€m), 2008?09 29
Table 11: Dried food, Netherlands, company share by value (%), 2008?09 31
Table 12: Dried food, Netherlands, value by company (€m), 2008?09 31
Table 13: Dried food, Netherlands, distribution channels by value (%), 2008?09 32
Table 14: Dried food, Netherlands, value by distribution channel (€m), 2008?09 32
Table 15: Dried food, Netherlands, expenditure per capita (€), 2004?09 34
Table 16: Dried food, Netherlands, forecast expenditure per capita (€), 2009?14 35
Table 17: Dried food, Netherlands, expenditure per capita ($), 2004?09 35
Table 18: Dried food, Netherlands, forecast expenditure per capita ($), 2009?14 36
Table 19: Dried food, Netherlands, consumption per capita (kg), 2004?09 36
Table 20: Dried food, Netherlands, forecast consumption per capita (kg), 2009?14 37
Table 21: H.J. Heinz Company key facts 38
Table 22: Mars, Incorporated key facts 40
Table 23: Dried pasta/noodles, Netherlands, value by segment (€m), 2004?09 42
Table 24: Dried pasta/noodles, Netherlands, value forecast by segment (€m), 2009?14 43
Table 25: Dried pasta/noodles, Netherlands, value by segment ($m), 2004?09 45
Table 26: Dried pasta/noodles, Netherlands, value forecast by segment ($m), 2009?14 45
Table 27: Dried pasta/noodles, Netherlands, volume by segment (kg, million), 2004?09 47
Table 28: Dried pasta/noodles, Netherlands, volume forecast by segment (kg, million), 2009?14 48
Table 29: Dried pasta/noodles, Netherlands, brand share by value (%), 2008?09 50
Table 30: Dried pasta/noodles, Netherlands, value by brand (€m), 2008?09 50
Table 31: Dried pasta/noodles, Netherlands, company share by value (%), 2008?09 52
Table 32: Dried pasta/noodles, Netherlands, value by company (€m), 2008?09 52
Table 33: Dried pasta/noodles, Netherlands, distribution channels by value (%), 2008?09 53
Table 34: Dried pasta/noodles, Netherlands, value by distribution channel (€m), 2008?09 53
Table 35: Dried pasta/noodles, Netherlands, expenditure per capita (€), 2004?09 55
Table 36: Dried pasta/noodles, Netherlands, forecast expenditure per capita (€), 2009?14 55
Table 37: Dried pasta/noodles, Netherlands, expenditure per capita ($), 2004?09 56
Table 38: Dried pasta/noodles, Netherlands, forecast expenditure per capita ($), 2009?14 56
Table 39: Dried pasta/noodles, Netherlands, consumption per capita (kg), 2004?09 57
Table 40: Dried pasta/noodles, Netherlands, forecast consumption per capita (kg), 2009?14 57
Table 41: Dessert mixes, Netherlands, value (€m), 2004?09 58
Table 42: Dessert mixes, Netherlands, value forecast (€m), 2009?14 59
Table 43: Dessert mixes, Netherlands, value ($m), 2004?09 60
Table 44: Dessert mixes, Netherlands, value forecast ($m), 2009?14 60
Table 45: Dessert mixes, Netherlands, volume (kg, million), 2004?09 61
Table 46: Dessert mixes, Netherlands, volume forecast (kg, million), 2009?14 62
Table 47: Dessert mixes, Netherlands, brand share by value (%), 2008?09 63
Table 48: Dessert mixes, Netherlands, value by brand (€m), 2008?09 63
Table 49: Dessert mixes, Netherlands, company share by value (%), 2008?09 65
Table 50: Dessert mixes, Netherlands, value by company (€m), 2008?09 65
Table 51: Dessert mixes, Netherlands, distribution channels by value (%), 2008?09 66
Table 52: Dessert mixes, Netherlands, value by distribution channel (€m), 2008?09 66
Table 53: Dessert mixes, Netherlands, expenditure per capita (€), 2004?09 68
Table 54: Dessert mixes, Netherlands, forecast expenditure per capita (€), 2009?14 68
Table 55: Dessert mixes, Netherlands, expenditure per capita ($), 2004?09 69
Table 56: Dessert mixes, Netherlands, forecast expenditure per capita ($), 2009?14 69
Table 57: Dessert mixes, Netherlands, consumption per capita (kg), 2004?09 70
Table 58: Dessert mixes, Netherlands, forecast consumption per capita (kg), 2009?14 70
Table 59: Dried ready meals, Netherlands, value (€m), 2004?09 71
Table 60: Dried ready meals, Netherlands, value forecast (€m), 2009?14 72
Table 61: Dried ready meals, Netherlands, value ($m), 2004?09 73
Table 62: Dried ready meals, Netherlands, value forecast ($m), 2009?14 73
Table 63: Dried ready meals, Netherlands, volume (kg, million), 2004?09 74
Table 64: Dried ready meals, Netherlands, volume forecast (kg, million), 2009?14 75
Table 65: Dried ready meals, Netherlands, brand share by value (%), 2008?09 76
Table 66: Dried ready meals, Netherlands, value by brand (€m), 2008?09 76
Table 67: Dried ready meals, Netherlands, company share by value (%), 2008?09 77
Table 68: Dried ready meals, Netherlands, value by company (€m), 2008?09 77
Table 69: Dried ready meals, Netherlands, distribution channels by value (%), 2008?09 78
Table 70: Dried ready meals, Netherlands, value by distribution channel (€m), 2008?09 78
Table 71: Dried ready meals, Netherlands, expenditure per capita (€), 2004?09 80
Table 72: Dried ready meals, Netherlands, forecast expenditure per capita (€), 2009?14 80
Table 73: Dried ready meals, Netherlands, expenditure per capita ($), 2004?09 81
Table 74: Dried ready meals, Netherlands, forecast expenditure per capita ($), 2009?14 81
Table 75: Dried ready meals, Netherlands, consumption per capita (kg), 2004?09 82
Table 76: Dried ready meals, Netherlands, forecast consumption per capita (kg), 2009?14 82
Table 77: Rice, Netherlands, value (€m), 2004?09 83
Table 78: Rice, Netherlands, value forecast (€m), 2009?14 84
Table 79: Rice, Netherlands, value ($m), 2004?09 85
Table 80: Rice, Netherlands, value forecast ($m), 2009?14 85
Table 81: Rice, Netherlands, volume (kg, million), 2004?09 86
Table 82: Rice, Netherlands, volume forecast (kg, million), 2009?14 87
Table 83: Rice, Netherlands, brand share by value (%), 2008?09 88
Table 84: Rice, Netherlands, value by brand (€m), 2008?09 88
Table 85: Rice, Netherlands, company share by value (%), 2008?09 89
Table 86: Rice, Netherlands, value by company (€m), 2008?09 89
Table 87: Rice, Netherlands, distribution channels by value (%), 2008?09 90
Table 88: Rice, Netherlands, value by distribution channel (€m), 2008?09 90
Table 89: Rice, Netherlands, expenditure per capita (€), 2004?09 92
Table 90: Rice, Netherlands, forecast expenditure per capita (€), 2009?14 92
Table 91: Rice, Netherlands, expenditure per capita ($), 2004?09 93
Table 92: Rice, Netherlands, forecast expenditure per capita ($), 2009?14 93
Table 93: Rice, Netherlands, consumption per capita (kg), 2004?09 94
Table 94: Rice, Netherlands, forecast consumption per capita (kg), 2009?14 94
Table 95: Global dried food market value, 2009 95
Table 96: Global dried food market split (value terms ($m), 2009), top five countries 98
Table 97: Global dried food market volume, 2009 99
Table 98: Global dried food market split (volume terms, 2009), top five countries 102
Table 99: Leading players, top five countries 103
Table 100: Netherlands dried food new product launches reports, by company (top five companies), 2009 104
Table 101: Netherlands dried food new product launches SKUs, by company (top five companies), 2009 104
Table 102: Netherlands dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 105
Table 103: Netherlands dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 104: Netherlands dried food new product launches (reports), by package tags or claims (top 10 claims), 2009 106
Table 105: Netherlands dried food new product launches - recent five launches (2009) 106
Table 106: Netherlands population, by age group, 2004?09 (millions) 107
Table 107: Netherlands population forecast, by age group, 2009?14 (millions) 108
Table 108: Netherlands population, by gender, 2004?09 (millions) 108
Table 109: Netherlands population forecast, by gender, 2009?14 (millions) 109
Table 110: Netherlands nominal GDP, 2004?09 (€bn, nominal prices) 109
Table 111: Netherlands nominal GDP forecast, 2009?14 (€bn, nominal prices) 109
Table 112: Netherlands real GDP, 2004?09 (€bn, 2000 prices) 110
Table 113: Netherlands real GDP forecast, 2009?14 (€bn, 2000 prices) 110
Table 114: Netherlands real GDP, 2004?09 ($bn, 2000 prices) 110
Table 115: Netherlands real GDP forecast, 2009?14 ($bn, 2000 prices) 111
Table 116: Netherlands consumer price index, 2004?09 (2000=100) 111
Table 117: Netherlands consumer price index, 2009?14 (2000=100) 111


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