Dried Food in the Netherlands - Market Forecast & Consumer Demographics

Synopsis
Dried Food in the Netherlands – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dried food industry in the Netherlands.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Dutch dried food products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dried food market consists of the sale of dried pasta/noodles, rice, dessert mixes, and dried ready meals.
• Market overview & forecast – overall the Netherlands dried food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dried food market in the Netherlands
• Dried food consumption and usage demographics –analysis of Consumer Demographics in the Dutch dried food market

Highlights
• In the Netherlands, 55+ age group accounted for 22% share of the total dried food consumption in 2008.
• In the Netherlands, urban consumers accounted for 89.3% of the total dried food consumption in 2008.
• In the Netherlands, 35-44 age group accounted for 24.6% share of the total dried pasta/noodles consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the dried food market in the Netherlands
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Dutch dried food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Dutch Dried Food Market Overview & Forecast 14
Value analysis (Euro), 2004?09 14
Value analysis (Euro), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 Dutch Dried Food Market Shares 22
Company and brand share analysis 22
Distribution analysis 25
Chapter 4 Dutch Dried Food Market – Consumption & Usage Demographics 27
Dried food–consumer demographics 27
Dried pasta/noodles–consumer demographics 39
Dessert mixes–consumer demographics 51
Dried ready meals–consumer demographics 63
Rice–consumer demographics 75
Chapter 5 Research Methodology 87
Methodology overview 87
Secondary research 88
Market modeling 89
Creating an initial data model 89
Revising the initial data model 89
Creating a final estimate 90
Creating demographic value splits 90
Primary research 90
Data finalization 91
Ongoing research 91
Chapter 6 Appendix 92
Future readings 92
How to contact experts in your industry 92
Disclaimer 92


LIST OF FIGURES
Figure 1: Dried food, Netherlands, value by category (€m), 2004?14 16
Figure 2: Dried food, Netherlands, category growth comparison, by value, 2004?14 18
Figure 3: Dried food, Netherlands, volume by category (kg, million), 2004?14 21
Figure 4: Dried food, Netherlands, category growth comparison, by volume, 2004?14 21
Figure 5: Dried food, Netherlands, company share by value (%), 2008?09 23
Figure 6: Dried food, Netherlands, distribution channels by value (%), 2008?09 26
Figure 7: Dried food, Netherlands, consumption by age group, % of total market value, 2008 27
Figure 8: Dried food, Netherlands, consumption by gender, % of total market value, 2008 29
Figure 9: Dried food, Netherlands, consumption by income, % of total market value, 2008 31
Figure 10: Dried food, Netherlands, consumption by urban/rural, % of total market value, 2008 33
Figure 11: Dried food, Netherlands, consumption by status, % of total market value, 2008 35
Figure 12: Dried food, Netherlands, consumption by region, % of total market value, 2008 37
Figure 13: Dried pasta/noodles, Netherlands, consumption by age group, % of total market value, 2008 39
Figure 14: Dried pasta/noodles, Netherlands, consumption by gender, % of total market value, 2008 41
Figure 15: Dried pasta/noodles, Netherlands, consumption by income, % of total market value, 2008 43
Figure 16: Dried pasta/noodles, Netherlands, consumption by urban/rural, % of total market value, 2008 45
Figure 17: Dried pasta/noodles, Netherlands, consumption by status, % of total market value, 2008 47
Figure 18: Dried pasta/noodles, Netherlands, consumption by region, % of total market value, 2008 49
Figure 19: Dessert mixes, Netherlands, consumption by age group, % of total market value, 2008 51
Figure 20: Dessert mixes, Netherlands, consumption by gender, % of total market value, 2008 53
Figure 21: Dessert mixes, Netherlands, consumption by income, % of total market value, 2008 55
Figure 22: Dessert mixes, Netherlands, consumption by urban/rural, % of total market value, 2008 57
Figure 23: Dessert mixes, Netherlands, consumption by status, % of total market value, 2008 59
Figure 24: Dessert mixes, Netherlands, consumption by region, % of total market value, 2008 61
Figure 25: Dried ready meals, Netherlands, consumption by age group, % of total market value, 2008 63
Figure 26: Dried ready meals, Netherlands, consumption by gender, % of total market value, 2008 65
Figure 27: Dried ready meals, Netherlands, consumption by income, % of total market value, 2008 67
Figure 28: Dried ready meals, Netherlands, consumption by urban/rural, % of total market value, 2008 69
Figure 29: Dried ready meals, Netherlands, consumption by status, % of total market value, 2008 71
Figure 30: Dried ready meals, Netherlands, consumption by region, % of total market value, 2008 73
Figure 31: Rice, Netherlands, consumption by age group, % of total market value, 2008 75
Figure 32: Rice, Netherlands, consumption by gender, % of total market value, 2008 77
Figure 33: Rice, Netherlands, consumption by income, % of total market value, 2008 79
Figure 34: Rice, Netherlands, consumption by urban/rural, % of total market value, 2008 81
Figure 35: Rice, Netherlands, consumption by status, % of total market value, 2008 83
Figure 36: Rice, Netherlands, consumption by region, % of total market value, 2008 85
Figure 37: Annual data review process 88


LIST OF TABLES
Table 1: Dried food category definitions 4
Table 2: Dried food distribution channels 5
Table 3: Dried food, Netherlands, value by category (€m), 2004?09 14
Table 4: Dried food, Netherlands, value forecast by category (€m), 2009?14 15
Table 5: Dried food, Netherlands, value by category ($m), 2004?09 17
Table 6: Dried food, Netherlands, value forecast by category ($m), 2009?14 17
Table 7: Dried food, Netherlands, volume by category (kg, million), 2004?09 19
Table 8: Dried food, Netherlands, volume forecast by category (kg, million), 2009?14 20
Table 9: Dried food, Netherlands, brand share by value (%), 2008?09 22
Table 10: Dried food, Netherlands, value by brand (€m), 2008?09 22
Table 11: Dried food, Netherlands, company share by value (%), 2008?09 24
Table 12: Dried food, Netherlands, value by company (€m), 2008?09 24
Table 13: Dried food, Netherlands, distribution channels by value (%), 2008?09 25
Table 14: Dried food, Netherlands, value by distribution channel (€m), 2008?09 25
Table 15: Dried food, Netherlands, consumption by age group, value ($m), 2004?08 28
Table 16: Dried food, Netherlands, consumption by age group, % of total market value, 2004?08 28
Table 17: Dried food, Netherlands, consumption by gender, value ($m), 2004–08 30
Table 18: Dried food, Netherlands, consumption by gender, % of total market value, 2004–08 30
Table 19: Dried food, Netherlands, consumption by income, value ($m), 2004–08 32
Table 20: Dried food, Netherlands, consumption by income, % of total market value, 2004–08 32
Table 21: Dried food, Netherlands, consumption by urban/rural, value ($m), 2004–08 34
Table 22: Dried food, Netherlands, consumption by urban/rural, % of total market value, 2004–08 34
Table 23: Dried food, Netherlands, consumption by status, value ($m), 2004–08 36
Table 24: Dried food, Netherlands, consumption by status, % of total market value, 2004–08 36
Table 25: Dried food, Netherlands, consumption by region, value ($m), 2004–08 38
Table 26: Dried food, Netherlands, consumption by region, % of total market value, 2004–08 38
Table 27: Dried pasta/noodles, Netherlands, consumption by age group, value ($m), 2004?08 40
Table 28: Dried pasta/noodles, Netherlands, consumption by age group, % of total market value, 2004?08 40
Table 29: Dried pasta/noodles, Netherlands, consumption by gender, value ($m), 2004–08 42
Table 30: Dried pasta/noodles, Netherlands, consumption by gender, % of total market value, 2004–08 42
Table 31: Dried pasta/noodles, Netherlands, consumption by income, value ($m), 2004–08 44
Table 32: Dried pasta/noodles, Netherlands, consumption by income, % of total market value, 2004–08 44
Table 33: Dried pasta/noodles, Netherlands, consumption by urban/rural, value ($m), 2004–08 46
Table 34: Dried pasta/noodles, Netherlands, consumption by urban/rural, % of total market value, 2004–08 46
Table 35: Dried pasta/noodles, Netherlands, consumption by status, value ($m), 2004–08 48
Table 36: Dried pasta/noodles, Netherlands, consumption by status, % of total market value, 2004–08 48
Table 37: Dried pasta/noodles, Netherlands, consumption by region, value ($m), 2004–08 50
Table 38: Dried pasta/noodles, Netherlands, consumption by region, % of total market value, 2004–08 50
Table 39: Dessert mixes, Netherlands, consumption by age group, value ($m), 2004?08 52
Table 40: Dessert mixes, Netherlands, consumption by age group, % of total market value, 2004?08 52
Table 41: Dessert mixes, Netherlands, consumption by gender, value ($m), 2004–08 54
Table 42: Dessert mixes, Netherlands, consumption by gender, % of total market value, 2004–08 54
Table 43: Dessert mixes, Netherlands, consumption by income, value ($m), 2004–08 56
Table 44: Dessert mixes, Netherlands, consumption by income, % of total market value, 2004–08 56
Table 45: Dessert mixes, Netherlands, consumption by urban/rural, value ($m), 2004–08 58
Table 46: Dessert mixes, Netherlands, consumption by urban/rural, % of total market value, 2004–08 58
Table 47: Dessert mixes, Netherlands, consumption by status, value ($m), 2004–08 60
Table 48: Dessert mixes, Netherlands, consumption by status, % of total market value, 2004–08 60
Table 49: Dessert mixes, Netherlands, consumption by region, value ($m), 2004–08 62
Table 50: Dessert mixes, Netherlands, consumption by region, % of total market value, 2004–08 62
Table 51: Dried ready meals, Netherlands, consumption by age group, value ($m), 2004?08 64
Table 52: Dried ready meals, Netherlands, consumption by age group, % of total market value, 2004?08 64
Table 53: Dried ready meals, Netherlands, consumption by gender, value ($m), 2004–08 66
Table 54: Dried ready meals, Netherlands, consumption by gender, % of total market value, 2004–08 66
Table 55: Dried ready meals, Netherlands, consumption by income, value ($m), 2004–08 68
Table 56: Dried ready meals, Netherlands, consumption by income, % of total market value, 2004–08 68
Table 57: Dried ready meals, Netherlands, consumption by urban/rural, value ($m), 2004–08 70
Table 58: Dried ready meals, Netherlands, consumption by urban/rural, % of total market value, 2004–08 70
Table 59: Dried ready meals, Netherlands, consumption by status, value ($m), 2004–08 72
Table 60: Dried ready meals, Netherlands, consumption by status, % of total market value, 2004–08 72
Table 61: Dried ready meals, Netherlands, consumption by region, value ($m), 2004–08 74
Table 62: Dried ready meals, Netherlands, consumption by region, % of total market value, 2004–08 74
Table 63: Rice, Netherlands, consumption by age group, value ($m), 2004?08 76
Table 64: Rice, Netherlands, consumption by age group, % of total market value, 2004?08 76
Table 65: Rice, Netherlands, consumption by gender, value ($m), 2004–08 78
Table 66: Rice, Netherlands, consumption by gender, % of total market value, 2004–08 78
Table 67: Rice, Netherlands, consumption by income, value ($m), 2004–08 80
Table 68: Rice, Netherlands, consumption by income, % of total market value, 2004–08 80
Table 69: Rice, Netherlands, consumption by urban/rural, value ($m), 2004–08 82
Table 70: Rice, Netherlands, consumption by urban/rural, % of total market value, 2004–08 82
Table 71: Rice, Netherlands, consumption by status, value ($m), 2004–08 84
Table 72: Rice, Netherlands, consumption by status, % of total market value, 2004–08 84
Table 73: Rice, Netherlands, consumption by region, value ($m), 2004–08 86
Table 74: Rice, Netherlands, consumption by region, % of total market value, 2004–08 86


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