Dried Food in Nigeria to 2013

Introduction

This databook provides key data and information on the dried food market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Nigeria increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Nigeria, accounting for a share of 56%.

Leading players in Nigerian dried food market include Dangote Group, Stallion Rice and Indofood.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Nigeria increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Nigeria, accounting for a share of 56%.

Leading players in Nigerian dried food market include Dangote Group, Stallion Rice and Indofood.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Naira), 2003?08 21
Value analysis (Naira), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 40
Riceland Foods, Inc. 40
Chapter 5 Category Analysis: Dessert Mixes 42
Value analysis (Naira), 2003?08 42
Value analysis (Naira), 2008?13 43
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Dried Ready Meals 55
Value analysis (Naira), 2003?08 55
Value analysis (Naira), 2008?13 56
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Dried Pasta/Noodles 68
Value analysis (Naira), 2003?08 68
Value analysis (Naira), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Rice 84
Value analysis (Naira), 2003?08 84
Value analysis (Naira), 2008?13 85
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 Socioeconomic Profile 106
Country overview 106
Key facts 107
Political overview 108
Economic overview 109
Chapter 11 New Product Development 110
Product launches over time 110
Recent product launches 112
Chapter 12 Macroeconomic Profile 113
Macroeconomic indicators 113
Chapter 13 Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Chapter 14 APPENDIX 123
Future readings 123
How to contact experts in your industry 123
Disclaimer 123


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LIST OF FIGURES
Figure 1: Nigeria dried food value and value forecast, 2003?13 (NGNm, nominal prices) 23
Figure 2: Nigeria dried food category growth comparison, by value, 2003?13 26
Figure 3: Nigeria dried food volume and volume forecast, 2003?13 (kg, million) 29
Figure 4: Nigeria dried food category growth comparison, by volume, 2003?13 29
Figure 5: Nigeria dried food company share, by value, 2007?08 (%) 32
Figure 6: Nigeria dried food distribution channels, by value, 2007?08 (%) 35
Figure 7: Nigeria dessert mixes value and value forecast, 2003?13 (NGNm, nominal prices) 43
Figure 8: Nigeria dessert mixes volume and volume forecast, 2003?13 (kg, million) 46
Figure 9: Nigeria dessert mixes company share, by value, 2007?08 (%) 48
Figure 10: Nigeria dessert mixes distribution channels, by value, 2007?08 (%) 51
Figure 11: Nigeria dried ready meals value and value forecast, 2003?13 (NGNm, nominal prices) 56
Figure 12: Nigeria dried ready meals volume and volume forecast, 2003?13 (kg, million) 59
Figure 13: Nigeria dried ready meals company share, by value, 2007?08 (%) 61
Figure 14: Nigeria dried ready meals distribution channels, by value, 2007?08 (%) 64
Figure 15: Nigeria dried pasta/noodles value and value forecast, 2003?13 (NGNm, nominal prices) 70
Figure 16: Nigeria dried pasta/noodles category growth comparison, by value, 2003?13 72
Figure 17: Nigeria dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 75
Figure 18: Nigeria dried pasta/noodles category growth comparison, by volume, 2003?13 75
Figure 19: Nigeria dried pasta/noodles company share, by value, 2007?08 (%) 77
Figure 20: Nigeria dried pasta/noodles distribution channels, by value, 2007?08 (%) 80
Figure 21: Nigeria rice value and value forecast, 2003?13 (NGNm, nominal prices) 85
Figure 22: Nigeria rice volume and volume forecast, 2003?13 (kg, million) 88
Figure 23: Nigeria rice company share, by value, 2007?08 (%) 90
Figure 24: Nigeria rice distribution channels, by value, 2007?08 (%) 93
Figure 25: Global dried food market split (value terms, 2008), top five countries 98
Figure 26: Global dried food market value, 2003–08, top five countries 100
Figure 27: Global dried food market split (volume terms, 2008), top five countries 102
Figure 28: Global dried food market volume, 2003–08, top five countries 104
Figure 29: Map of Nigeria 107
Figure 30: Annual data review process 119


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Nigeria dried food value, 2003?08 (NGNm, nominal prices) 21
Table 4: Nigeria dried food value forecast, 2008?13 (NGNm, nominal prices) 22
Table 5: Nigeria dried food value, 2003?08 ($m, nominal prices) 24
Table 6: Nigeria dried food value forecast, 2008?13 ($m, nominal prices) 25
Table 7: Nigeria dried food volume, 2003?08 (kg, million) 27
Table 8: Nigeria dried food volume forecast, 2008?13 (kg, million) 28
Table 9: Nigeria dried food brand share, by value, 2007?08 (%) 30
Table 10: Nigeria dried food value, by brand 2007?08 (NGNm, nominal prices) 31
Table 11: Nigeria dried food company share by value, 2007?08 (%) 33
Table 12: Nigeria dried food value, by company, 2007?08 (NGNm, nominal prices) 33
Table 13: Nigeria dried food distribution channels, by value, 2007?08 (%) 34
Table 14: Nigeria dried food value, by distribution channel, 2007?08 (NGNm, nominal prices) 34
Table 15: Nigeria dried food expenditure per capita, 2003?08 (NGN, nominal prices) 36
Table 16: Nigeria dried food forecast expenditure per capita, 2008?13 (NGN, nominal prices) 37
Table 17: Nigeria dried food expenditure per capita, 2003?08 ($, nominal prices) 37
Table 18: Nigeria dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: Nigeria dried food consumption per capita, 2003?08 (kg) 38
Table 20: Nigeria dried food forecast consumption per capita, 2008?13 (kg) 39
Table 21: Riceland Foods, Inc. key facts 40
Table 22: Nigeria dessert mixes value, 2003?08 (NGNm, nominal prices) 42
Table 23: Nigeria dessert mixes value forecast, 2008?13 (NGNm, nominal prices) 43
Table 24: Nigeria dessert mixes value, 2003?08 ($m, nominal prices) 44
Table 25: Nigeria dessert mixes value forecast, 2008?13 ($m, nominal prices) 44
Table 26: Nigeria dessert mixes volume, 2003?08 (kg, million) 45
Table 27: Nigeria dessert mixes volume forecast, 2008?13 (kg, million) 46
Table 28: Nigeria dessert mixes brand share, by value, 2007?08 (%) 47
Table 29: Nigeria dessert mixes value, by brand 2007?08 (NGNm, nominal prices) 47
Table 30: Nigeria dessert mixes company share by value, 2007?08 (%) 49
Table 31: Nigeria dessert mixes value, by company, 2007?08 (NGNm, nominal prices) 49
Table 32: Nigeria dessert mixes distribution channels, by value, 2007?08 (%) 50
Table 33: Nigeria dessert mixes value, by distribution channel, 2007?08 (NGNm, nominal prices) 50
Table 34: Nigeria dessert mixes expenditure per capita, 2003?08 (NGN, nominal prices) 52
Table 35: Nigeria dessert mixes forecast expenditure per capita, 2008?13 (NGN, nominal prices) 52
Table 36: Nigeria dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 53
Table 37: Nigeria dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 38: Nigeria dessert mixes consumption per capita, 2003?08 (kg) 54
Table 39: Nigeria dessert mixes forecast consumption per capita, 2008?13 (kg) 54
Table 40: Nigeria dried ready meals value, 2003?08 (NGNm, nominal prices) 55
Table 41: Nigeria dried ready meals value forecast, 2008?13 (NGNm, nominal prices) 56
Table 42: Nigeria dried ready meals value, 2003?08 ($m, nominal prices) 57
Table 43: Nigeria dried ready meals value forecast, 2008?13 ($m, nominal prices) 57
Table 44: Nigeria dried ready meals volume, 2003?08 (kg, million) 58
Table 45: Nigeria dried ready meals volume forecast, 2008?13 (kg, million) 59
Table 46: Nigeria dried ready meals brand share, by value, 2007?08 (%) 60
Table 47: Nigeria dried ready meals value, by brand 2007?08 (NGNm, nominal prices) 60
Table 48: Nigeria dried ready meals company share by value, 2007?08 (%) 62
Table 49: Nigeria dried ready meals value, by company, 2007?08 (NGNm, nominal prices) 62
Table 50: Nigeria dried ready meals distribution channels, by value, 2007?08 (%) 63
Table 51: Nigeria dried ready meals value, by distribution channel, 2007?08 (NGNm, nominal prices) 63
Table 52: Nigeria dried ready meals expenditure per capita, 2003?08 (NGN, nominal prices) 65
Table 53: Nigeria dried ready meals forecast expenditure per capita, 2008?13 (NGN, nominal prices) 65
Table 54: Nigeria dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 66
Table 55: Nigeria dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 56: Nigeria dried ready meals consumption per capita, 2003?08 (kg) 67
Table 57: Nigeria dried ready meals forecast consumption per capita, 2008?13 (kg) 67
Table 58: Nigeria dried pasta/noodles value, 2003?08 (NGNm, nominal prices) 68
Table 59: Nigeria dried pasta/noodles value forecast, 2008?13 (NGNm, nominal prices) 69
Table 60: Nigeria dried pasta/noodles value, 2003?08 ($m, nominal prices) 71
Table 61: Nigeria dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 71
Table 62: Nigeria dried pasta/noodles volume, 2003?08 (kg, million) 73
Table 63: Nigeria dried pasta/noodles volume forecast, 2008?13 (kg, million) 74
Table 64: Nigeria dried pasta/noodles brand share, by value, 2007?08 (%) 76
Table 65: Nigeria dried pasta/noodles value, by brand 2007?08 (NGNm, nominal prices) 76
Table 66: Nigeria dried pasta/noodles company share by value, 2007?08 (%) 78
Table 67: Nigeria dried pasta/noodles value, by company, 2007?08 (NGNm, nominal prices) 78
Table 68: Nigeria dried pasta/noodles distribution channels, by value, 2007?08 (%) 79
Table 69: Nigeria dried pasta/noodles value, by distribution channel, 2007?08 (NGNm, nominal prices) 79
Table 70: Nigeria dried pasta/noodles expenditure per capita, 2003?08 (NGN, nominal prices) 81
Table 71: Nigeria dried pasta/noodles forecast expenditure per capita, 2008?13 (NGN, nominal prices) 81
Table 72: Nigeria dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 82
Table 73: Nigeria dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 74: Nigeria dried pasta/noodles consumption per capita, 2003?08 (kg) 83
Table 75: Nigeria dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 83
Table 76: Nigeria rice value, 2003?08 (NGNm, nominal prices) 84
Table 77: Nigeria rice value forecast, 2008?13 (NGNm, nominal prices) 85
Table 78: Nigeria rice value, 2003?08 ($m, nominal prices) 86
Table 79: Nigeria rice value forecast, 2008?13 ($m, nominal prices) 86
Table 80: Nigeria rice volume, 2003?08 (kg, million) 87
Table 81: Nigeria rice volume forecast, 2008?13 (kg, million) 88
Table 82: Nigeria rice brand share, by value, 2007?08 (%) 89
Table 83: Nigeria rice value, by brand 2007?08 (NGNm, nominal prices) 89
Table 84: Nigeria rice company share by value, 2007?08 (%) 91
Table 85: Nigeria rice value, by company, 2007?08 (NGNm, nominal prices) 91
Table 86: Nigeria rice distribution channels, by value, 2007?08 (%) 92
Table 87: Nigeria rice value, by distribution channel, 2007?08 (NGNm, nominal prices) 92
Table 88: Nigeria rice expenditure per capita, 2003?08 (NGN, nominal prices) 94
Table 89: Nigeria rice forecast expenditure per capita, 2008?13 (NGN, nominal prices) 94
Table 90: Nigeria rice expenditure per capita, 2003?08 ($, nominal prices) 95
Table 91: Nigeria rice forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 92: Nigeria rice consumption per capita, 2003?08 (kg) 96
Table 93: Nigeria rice forecast consumption per capita, 2008?13 (kg) 96
Table 94: Global dried food market value, 2008 97
Table 95: Global dried food market split (value terms ($m), 2008), top five countries 100
Table 96: Global dried food market volume, 2008 101
Table 97: Global dried food market split (volume terms, 2008), top five countries 104
Table 98: Leading players, top five countries 105
Table 99: Nigeria key facts 107
Table 100: Nigeria dried food new product launches reports, by company, 2008 110
Table 101: Nigeria dried food new product launches SKUs, by company, 2008 110
Table 102: Nigeria dried food new product launches (reports), by flavor and fragrances, 2008 111
Table 103: Nigeria dried food new product launches (reports), by ingredients, 2008 111
Table 104: Nigeria dried food new product launches (reports), by package tags or claims, 2008 112
Table 105: Nigeria dried food new product launches, 2008 112
Table 106: Nigeria population, by age group, 2003?08 (millions) 113
Table 107: Nigeria population forecast, by age group, 2008?13 (millions) 114
Table 108: Nigeria population, by gender, 2003?08 (millions) 114
Table 109: Nigeria population forecast, by gender, 2008?13 (millions) 115
Table 110: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 115
Table 111: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 115
Table 112: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 116
Table 113: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 116
Table 114: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 116
Table 115: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 117
Table 116: Nigeria consumer price index, 2003?08 (2000=100) 117
Table 117: Nigeria consumer price index, 2008?13 (2000=100) 117

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