Dried Food in North America to 2014

Introduction

This databook provides key data and information on the dried food market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in North America increased at a compound annual growth rate of 5% between 2004 and 2009.

The rice category led the dried food market in North America, accounting for a share of 31.8%.

The leading players in the North American dried food market include Ebro Puleva S.A, Kraft Foods, Inc. and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 North America Dried Food: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 35
Ebro Puleva S.A. 35
Kraft Foods, Inc. 37
Chapter 6 Category Analysis: Dried Pasta/Noodles 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 7 Category Analysis: Dessert Mixes 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Dried Ready Meals 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 9 Category Analysis: Rice 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 10 Research Methodology 83
Methodology overview 83
Secondary research 84
Market modeling 85
Creating an initial data model 85
Revising the initial data model 85
Creating a final estimate 86
Creating demographic value splits 86
Primary research 86
Data finalization 87
Ongoing research 87
Chapter 11 Appendix 88
Future readings 88
How to contact experts in your industry 88
Disclaimer 88

LIST OF FIGURES
Figure 1: Dried food, North America, value by category ($m), 2004?14 23
Figure 2: Dried food, North America, category growth comparison, by value, 2004?14 23
Figure 3: Dried food, North America, volume by category (kg, million), 2004?14 26
Figure 4: Dried food, North America, category growth comparison, by volume, 2004?14 26
Figure 5: Dried food, North America, company share (top five companies) by value (%), 2008?09 29
Figure 6: Dried food, North America, distribution channels by value (%), 2008?09 31
Figure 7: Dried pasta/noodles, North America, value by segment ($m), 2004?14 42
Figure 8: Dried pasta/noodles, North America, category growth comparison, by value, 2004?14 42
Figure 9: Dried pasta/noodles, North America, volume by segment (kg, million), 2004?14 45
Figure 10: Dried pasta/noodles, North America, category growth comparison, by volume, 2004?14 45
Figure 11: Dried pasta/noodles, North America, company share (top five companies) by value (%), 2008?09 48
Figure 12: Dried pasta/noodles, North America, distribution channels by value (%), 2008?09 50
Figure 13: Dessert mixes, North America, value ($m), 2004?14 54
Figure 14: Dessert mixes, North America, volume (kg, million), 2004?14 56
Figure 15: Dessert mixes, North America, company share by value (%), 2008?09 58
Figure 16: Dessert mixes, North America, distribution channels by value (%), 2008?09 60
Figure 17: Dried ready meals, North America, value ($m), 2004?14 64
Figure 18: Dried ready meals, North America, volume (kg, million), 2004?14 66
Figure 19: Dried ready meals, North America, company share by value (%), 2008?09 68
Figure 20: Dried ready meals, North America, distribution channels by value (%), 2008?09 70
Figure 21: Rice, North America, value ($m), 2004?14 74
Figure 22: Rice, North America, volume (kg, million), 2004?14 76
Figure 23: Rice, North America, company share (top five companies) by value (%), 2008?09 78
Figure 24: Rice, North America, distribution channels by value (%), 2008?09 80
Figure 25: Annual data review process 84

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, North America, value (country-wise), 2004?09 ($m) 19
Table 4: Dried food, North America, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Dried food, North America, volume (country-wise), 2004?09 (kg, million) 20
Table 6: Dried food, North America, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Dried food, North America, value by category ($m), 2004?09 21
Table 8: Dried food, North America, value forecast by category ($m), 2009?14 22
Table 9: Dried food, North America, volume by category (kg, million), 2004?09 24
Table 10: Dried food, North America, volume forecast by category (kg, million), 2009?14 25
Table 11: Dried food, North America, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Dried food, North America, value by company ($m), 2008?09 28
Table 13: Dried food, North America, distribution channels by value (%), 2008?09 30
Table 14: Dried food, North America, value by distribution channel ($m), 2008?09 30
Table 15: Dried food, North America, expenditure per capita ($), 2004?09 32
Table 16: Dried food, North America, forecast expenditure per capita ($), 2009?14 33
Table 17: Dried food, North America, consumption per capita (kg), 2004?09 33
Table 18: Dried food, North America, forecast consumption per capita (kg), 2009?14 34
Table 19: Ebro Puleva S.A. key facts 35
Table 20: Kraft Foods, Inc. key facts 37
Table 21: Dried pasta/noodles, North America, value by segment ($m), 2004?09 40
Table 22: Dried pasta/noodles, North America, value forecast by segment ($m), 2009?14 41
Table 23: Dried pasta/noodles, North America, volume by segment (kg, million), 2004?09 43
Table 24: Dried pasta/noodles, North America, volume forecast by segment (kg, million), 2009?14 44
Table 25: Dried pasta/noodles, North America, company share by value (%), 2008?09 46
Table 26: Dried pasta/noodles, North America, value by company ($m), 2008?09 47
Table 27: Dried pasta/noodles, North America, distribution channels by value (%), 2008?09 49
Table 28: Dried pasta/noodles, North America, value by distribution channel ($m), 2008?09 49
Table 29: Dried pasta/noodles, North America, expenditure per capita ($), 2004?09 51
Table 30: Dried pasta/noodles, North America, forecast expenditure per capita ($), 2009?14 51
Table 31: Dried pasta/noodles, North America, consumption per capita (kg), 2004?09 52
Table 32: Dried pasta/noodles, North America, forecast consumption per capita (kg), 2009?14 52
Table 33: Dessert mixes, North America, value ($m), 2004?09 53
Table 34: Dessert mixes, North America, value forecast ($m), 2009?14 54
Table 35: Dessert mixes, North America, volume (kg, million), 2004?09 55
Table 36: Dessert mixes, North America, volume forecast (kg, million), 2009?14 56
Table 37: Dessert mixes, North America, company share by value (%), 2008?09 57
Table 38: Dessert mixes, North America, value by company ($m), 2008?09 57
Table 39: Dessert mixes, North America, distribution channels by value (%), 2008?09 59
Table 40: Dessert mixes, North America, value by distribution channel ($m), 2008?09 59
Table 41: Dessert mixes, North America, expenditure per capita ($), 2004?09 61
Table 42: Dessert mixes, North America, forecast expenditure per capita ($), 2009?14 61
Table 43: Dessert mixes, North America, consumption per capita (kg), 2004?09 62
Table 44: Dessert mixes, North America, forecast consumption per capita (kg), 2009?14 62
Table 45: Dried ready meals, North America, value ($m), 2004?09 63
Table 46: Dried ready meals, North America, value forecast ($m), 2009?14 64
Table 47: Dried ready meals, North America, volume (kg, million), 2004?09 65
Table 48: Dried ready meals, North America, volume forecast (kg, million), 2009?14 66
Table 49: Dried ready meals, North America, company share by value (%), 2008?09 67
Table 50: Dried ready meals, North America, value by company ($m), 2008?09 67
Table 51: Dried ready meals, North America, distribution channels by value (%), 2008?09 69
Table 52: Dried ready meals, North America, value by distribution channel ($m), 2008?09 69
Table 53: Dried ready meals, North America, expenditure per capita ($), 2004?09 71
Table 54: Dried ready meals, North America, forecast expenditure per capita ($), 2009?14 71
Table 55: Dried ready meals, North America, consumption per capita (kg), 2004?09 72
Table 56: Dried ready meals, North America, forecast consumption per capita (kg), 2009?14 72
Table 57: Rice, North America, value ($m), 2004?09 73
Table 58: Rice, North America, value forecast ($m), 2009?14 74
Table 59: Rice, North America, volume (kg, million), 2004?09 75
Table 60: Rice, North America, volume forecast (kg, million), 2009?14 76
Table 61: Rice, North America, company share by value (%), 2008?09 77
Table 62: Rice, North America, value by company ($m), 2008?09 77
Table 63: Rice, North America, distribution channels by value (%), 2008?09 79
Table 64: Rice, North America, value by distribution channel ($m), 2008?09 79
Table 65: Rice, North America, expenditure per capita ($), 2004?09 81
Table 66: Rice, North America, forecast expenditure per capita ($), 2009?14 81
Table 67: Rice, North America, consumption per capita (kg), 2004?09 82
Table 68: Rice, North America, forecast consumption per capita (kg), 2009?14 82


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